Saudi Arabia Maternal Supplements Market Research Report: Forecast (2024-2030)

Market Definition

Maternal Supplements are food dietary supplements & functional foods that fulfill the nutritional needs of women before, during, and after pregnancy. There are three major types of maternal supplements Preconception Maternal Supplements, Prenatal Maternal Supplements, & Postpartum Maternal Supplements.

Market Insights & Analysis: Saudi Arabia Maternal Supplements Market (2024-30):

The Saudi Arabia Maternal Supplements Market size was valued at USD 78.79 million in 2023 and is projected to reach USD 123.12 million by 2030. The market is also estimated to grow at a CAGR of around 5.78% during the forecast period, i.e., 2024-30. During the historical period, the Saudi government and various other private organizations have introduced various healthcare programs and campaigns. These initiatives have been enhancing awareness about the importance of maternal nutrition among women. Therefore, as women across the country are becoming more aware of the benefits of maternal supplements for their health and their fetuses’ health, the adoption of maternal supplements is increasing.

*Boost strategic growth with in-depth market analysis - Get a free sample preview today!

Further, disorders like maternal hypertensive disorders & neonatal sepsis have been prevalent in the country. As healthcare professionals emphasize the importance of maternal supplements in preventing these conditions, expectant mothers have been seeking nutritional support before and during pregnancy. This has been driving demand for supplements that are crucial for fetal development and reducing the risk of neonatal complications.

Additionally, the frequency of postpartum depression is gradually increasing among women in the country. In line with this emerging trend, doctors are increasing their focus on preventive measures to address these issues. Various studies have concluded that omega-3 & zinc are effective in treating depression during the postpartum phase. Hence, doctors are increasingly prescribing maternal supplements rich in these nutrients to support maternal health. This is anticipated to significantly increase the market size of maternal supplements in Saudi Arabia during 2024-30.

Saudi Arabia Maternal Supplements Market Driver:

Rising Working Women Population to Drive the Demand for Maternal Supplements– Saudi Arabia is showcasing significant improvement in female education attainment rates and social liberalization. In line with this, the proportion of women in the workforce is significantly growing in the country. In addition to this, the ongoing economic diversification of Saudi’s economy is remarkably increasing the inflow of foreign direct investment. This in turn has boosted the number of business establishments in the country, which is providing substantial employment opportunities to the female population. Working females often have busy schedules and job-related stress, due to which they are not able to focus on balanced diets with adequate nutrition. In turn, these working women during their initial phases of pregnancy when they have to continue working, integrate maternal supplements into their diets.

Thus, the increasing demand for food supplementation from working women is enhancing the market size of maternal supplements in Saudi Arabia. The government is further planning to increase the women's workforce in the private sector to 3 million by 2030, thereby increasing overall female participation in the labor force to 30% during the same timeline. In this way, the working women population would continue to surge. Consequently, the demand for maternal supplements to manage the nutritional needs of working women during pregnancy would see a boost during the forecast period.

Saudi Arabia Maternal Supplements Market Challenge:

Cultural and Social Dynamics Posing Challenges to the Market Growth – In the past, cultural and social factors have posed significant challenges to the Saudi Arabia Maternal Supplements Market. Consumers in Saudi Arabia largely prefer natural remedies and holistic approaches to healthcare, influenced by cultural beliefs and practices. This preference often contrasts with modern medical recommendations, impacting the acceptance and adoption of maternal supplements. Moreover, cultural norms surrounding pregnancy and healthcare decisions, including reliance on family and community advice, have substantially shaped consumer behavior. This has led to varying levels of skepticism and reluctance among some segments of the population toward incorporating maternal supplements into prenatal care routines. Hence, these cultural and social norms have been restricting the adoption of modern maternal supplements among consumers across Saudi Arabia.

Saudi Arabia Maternal Supplements Market Trend:

Growing Inclination Towards Folic Acid Supplements Creating New Tides in the Market– In Saudi Arabia, the proliferation of social media has led to a surge in the consumption of online health content. Many health practitioners and gynecologists are posting content related to maternal health on various social media sites. These social media handles have created a positive perception of the benefits of folic acid supplements in preventing birth defects like neural tube defects and promoting overall maternal health. Furthermore, the growing usage of social media has also increased the alertness regarding congenital abnormalities such as Spina bifida and anencephaly. Therefore, to prevent these anomalies, women during their gestation period are giving major preference to folic acid supplements.

Moreover, folic acid supplements have also emerged as a supplement that is significantly endorsed by gynecologists to prevent birth defects, which often occur in the early days before patients identify that they are pregnant. Hence, the surging demand for folic acid supplements due to increased health education and doctor’s recommendations is a new market trend in the country.

Saudi Arabia Maternal Supplements Market (2024-30): Segmentation Analysis

The Saudi Arabia Maternal Supplements Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2028 at the national levels. Based on the analysis, the market has been further classified as:

Based on Type:

• Multivitamins
• Vitamins
  • Vitamin D
  • Vitamin B
  • Others
• Folic Acid
• Omega 3
• Calcium
• Iron
• Others

The Omega 3 fatty acids category is expected to register with a considerable market share in the Saudi Arabia maternal supplements market. This has been due to high rates of disorders like neonatal encephalopathy & maternal hypertensive disorders in Saudi Arabia. Omega-3 fatty acids act as an essential nutrient to prevent the emergence of these disorders, therefore health practitioners extensively recommend supplements rich in omega-3 to women in the prenatal phase of pregnancy.

Moreover, omega-3 fatty acid-based supplements help reduce inflammation which is common among women during the gestation period. Thus to prevent and treat inflammation during various stages of pregnancy, females substantially consume omega-3 supplements, thereby boosting its demand. Along with these benefits, omega 3 is also considered to play a pivotal role in the brain development of the child during the fetal stage. These benefits of omega-3 supplements are continuously displayed by health & wellness influencers on social media platforms. Additionally, dieticians in the country are also recommending pregnant women integrate omega-3 supplements to uplift both the baby’s and mother’s overall health. Hence, as more women become educated about the importance of this supplement during pregnancy, omega-3 supplements market share would continue to increase during the forecast period.

Based on Stage:

• Preconception
• Prenatal
• Postpartum

Among them, the demand for prenatal maternal supplements has showcased a significant growth rate of 15.42% during 2019-23. In 2023, sales of prenatal supplements reached almost USD 49.38 million. The government has been extensively focusing on reducing infant mortality rates in the country. For this, the government has devised many health initiatives for addressing maternal health issues. Under these initiatives, local health authorities are focusing on highlighting the importance of maternal nutrition and supplementation to support healthy pregnancy. This has enhanced the consumer inclination towards prenatal maternal supplements.

Moreover, in the past decade, it was observed that the average maternal age of conceiving mothers has substantially increased across the country. Along with this, instances of chronic health conditions among expecting mothers have also been growing in the country. Both these factors older maternal age and health conditions such as diabetes or hypertension necessitate additional nutritional support during pregnancy & would generate high demands for maternal supplements. Hence, these factors are projected to improve the demand for prenatal health supplements.

Gain a Competitive Edge with Our Saudi Arabia Maternal Supplements Market Report

• Saudi Arabia Maternal Supplements Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• The Saudi Arabia Maternal Supplements Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

*Reports Delivery Format  - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.