Brain health supplements are typically composed of a combination of vitamins, minerals, antioxidants, herbal extracts, and other natural or synthetic compounds designed to enhance memory, focus, attention, mental clarity, & overall brain function. Common ingredients in these supplements include omega-3 fatty acids, vitamins B6, B12, & D, magnesium, ginkgo biloba, phosphatidylserine, and various herbal extracts like Bacopa monnieri & Rhodiola rosea.
Market Insights & Analysis: Global Brain Health Supplements Market (2023-28)
The Global Brain Health Supplements Market is projected to grow at a CAGR of around 8.8% during the forecast period, i.e., 2023-28. The growth of the market would be propelled mainly by growing concerns over age-related cognitive decline owing to the rapidly rising aging population, coupled with lifestyle factors like stress, poor diet, inadequate sleep, etc., the mounting awareness of cognitive health, and the beneficial effects of certain nutrients & compounds on brain health & cognition.
Modern lifestyles distinguished by high-stress levels, poor sleep patterns, increased screen time, unhealthy diets, & sedentary behaviors negatively impact brain health. As a result, individuals are increasingly seeking ways to counteract these lifestyle factors and support their cognitive abilities and, in turn, adopting brain health supplements as a convenient option to provide essential nutrients & antioxidants in order to support their brain function.
|Study Period||Historical Data: 2018-21|
|Base Year: 2022|
|Forecast Period: 2023-28|
|Regions Covered||North America: US, Canada, Mexico|
|Europe: Germany, The UK, France, Russia, Spain, Italy, Rest of Europe|
|Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific|
|South America: Brazil, Argentina, Rest of South America|
|Middle East & Africa: UAE, Saudi Arabia, South Africa, Egypt, Rest of MEA|
|Key Companies Profiled||Natural Factors Nutritional Products Ltd., Onnit Labs, Inc., Purelife Bioscience Co., Ltd., Intelligent Labs, Accelerated Intelligence Inc., NOW Foods, HVMN Inc., AlternaScript LLC, Procera Health, Liquid Health, Acutia, Peak Nootropics, Quincy Bioscience, Reckitt Benckiser Group PLC, Other|
|Unit Denominations||USD Million/Billion|
Moreover, the surging prevalence of cognitive disorders like Alzheimer's disease and dementia, i.e., creating a greater focus on brain health and the need for interventions & preventive measures, is amplifying the demand for brain health supplements as a potential means of supporting brain function while reducing the risk of cognitive decline.
Furthermore, the omnipresence of technology & digital devices has led to increased cognitive demands & information overload, owing to which individuals are looking for ways to enhance their cognitive abilities, memory, focus, & attention in order to keep up with the digital era requirements, thereby escalating the growth of the brain health supplements market globally.
Global Brain Health Supplements Market Key Driver:
Ever-Increasing Prevalence of Neurological Disorders and the Rise in Aging Population: Neurological disorders like Alzheimer's disease, dementia, & Parkinson's disease, among others, which are rising globally, often affect cognitive function & brain health, owing to which there's a surging demand for brain health supplements to support memory, cognitive function, and overall brain health.
In addition, with the growing proportion of the elderly population, who have a higher risk of neurological disorders & cognitive decline, more & more individuals are focusing on maintaining brain health & preventing cognitive decline, i.e., accelerating the demand for brain health supplements as a proactive approach to cognitive well-being. Hence, the increasing prevalence of neurological disorders and the rising aging population are prime aspects projected to drive the Global Brain Health Supplements Market during 2023-28.
Global Brain Health Supplements Market Growth Restraint:
Price Sensitivity and Lack of Awareness Regarding the Benefits of Brain Health Supplements: Despite the burgeoning interest in brain health & cognitive enhancement, there is still a lack of extensive awareness & understanding of brain health supplements among consumers, owing to their perception of these supplements as mere "pills" or "quick fixes" rather than part of a holistic approach to brain health.
In addition, brain health supplements, especially those backed by extensive research & high-quality ingredients, are relatively costlier than other dietary supplements. As a result of this price sensitivity among consumers, they seek alternative methods or less expensive options to support brain health. Hence, these aspects are projected to hamper the fledged growth of the Global Brain Health Supplements Market in the coming years.
Global Brain Health Supplements Market (2023-28): Segmentation Analysis
Global Brain Health Supplements Market report by MarkNtel Advisors includes segmentation analysis based on Form, and Application. This breakdown allows businesses to identify specific market segments and tailor their marketing and product strategies accordingly, maximizing their chances of success in the Global Market.
Based on Form:
Among all, vitamins & minerals hold a significant share of the Global Brain Health Supplements Market as they play a crucial role in supporting optimal brain function. B vitamins, including B6, B12, & folate, along with minerals like Vitamin D, omega-3 fatty acids, magnesium, & zinc, are often included in brain health supplements due to their roles in brain health & cognitive function. These nutrients are involved in various biological processes, including energy metabolism, neurotransmitter synthesis, antioxidant protection, and maintenance of neuronal integrity.
Several scientific studies have investigated the role of vitamins & minerals in cognitive function & brain health. Research has shown that deficiencies in certain vitamins & minerals that may occur due to poor or restricted diets, aging, or certain health conditions can impair cognitive abilities while their optimal intake might support brain function. Brain health supplements containing vitamins & minerals aim to address these nutrient deficiencies and support optimal cognitive function.
Hence, increasing concerns of consumers over their nutrient status & brain health are leading to the accelerating demand for supplements with vitamins & minerals as a means to fill nutritional gaps, i.e., spurring growth in the global brain health supplements market.
Based on Application:
Here, memory enhancement is a prominent application in the global brain health supplements market. The ever-increasing inclination of individuals, especially older adults, toward supplements with ingredients like Ginkgo Biloba, phosphatidylserine, & acetyl-L-carnitine that support their memory & cognitive function is driving the demand for brain health supplements for memory enhancement. In today's fast-paced world, individuals, whether students preparing for exams, professionals dealing with heavy workloads, or older adults looking to stay mentally sharp, are facing increasing cognitive requirements, as the pressure to perform at a high cognitive level is significant. As a result, brain health supplements for memory enhancement are being observed as potential aids to support cognitive performance & enhance memory retention.
Growing concerns over age-related cognitive decline, including memory loss, owing to a rise in the global aging population, are augmenting the demand for brain health supplements for memory enhancement for older adults to support memory function & maintain cognitive abilities. In addition, with a greater overall awareness of brain health and the importance of maintaining cognitive function, individuals are becoming increasingly proactive about taking several initiatives toward supporting their memory & overall brain health and, consequently, opting for brain health supplements and fueling the overall market growth.
Global Brain Health Supplements Market Regional Projection
Geographically, the Global Brain Health Supplements Market expands across:
Of all regions globally, North America, particularly the US, holds a major share of the Brain Health Supplements Market. It owes to its large aging population, ever-increasing awareness of brain health, and a well-established & regulated dietary supplement industry. The United States is a hub for R&D in the field of brain health supplements, with the presence of numerous manufacturers & brands. The robust infrastructure for manufacturing, marketing, & distributing dietary supplements facilitates the availability & accessibility of brain health supplements to consumers.
Several universities, research institutions, and private companies in North America have been conducting studies & clinical trials to explore the potential cognitive benefits of various nutrients & compounds, i.e., leading to the development of innovative products. In addition, the significantly increasing consumer awareness regarding brain health & cognitive function through various media channels, healthcare professionals, & online resources is also augmenting the regional market growth.
Moreover, a specific regulatory framework for dietary supplements in the US that ensures safety & quality standards for products and allows for a wide range of brain health supplements to be available over the counter without the need for a prescription is another prominent aspect contributing to the dominance of North America in the Brain Health Supplements Market globally.
Global Brain Health Supplements Industry Recent Developments
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Frequently Asked Questions
A. The Brain Health Supplements Market is projected to grow at a CAGR of around 8.8% during 2023-28.
A. The rise in aging population and the growing prevalence of neurological disorders are prime aspects projected to drive the Brain Health Supplements Market further in the coming years.
A. Natural Factors Nutritional Products Ltd., Onnit Labs, Inc., Purelife Bioscience Co., Ltd., Intelligent Labs, Accelerated Intelligence Inc., NOW Foods, HVMN Inc., AlternaScript LLC, Procera Health, Liquid Health, Acutia, Peak Nootropics, Quincy Bioscience and Reckitt Benckiser Group PLC are the key players operating in the Brain Health Supplements Market.
A. Lack of consumer knowledge about the benefits of health supplements as well as their higher prices are the major growth restraints for the Brain Health Supplements Market.
A. The memory enhancement application would provide remunerative opportunities for the leading players in the Brain Health Supplements Market during the forecast period.
A. Globally, North America would continue generating lucrative prospects for the Brain Health Supplements Market in the years ahead.
Global Brain Health Supplements Market Research Report (2023-2028) - Table of Contents