Press Release

Saudi Arabia Maternal Supplements Market to Reach USD 123.12 Million by 2030

The Saudi Arabia Maternal Supplements Market is projected to grow at a CAGR of 5.78% during the forecast period of 2024-30, and reach USD 123.12 million by 2030 from USD 78.79 million in 2023, cites MarkNtel Advisors in the recent research report. The surging instances of postpartum depression in the Saudi Arabian female population have highlighted the need to develop advanced solutions for women’s mental health needs. During the research & development phases omega-3 & vitamin B12, have proved to be highly crucial in helping reduce the risk of depression during pregnancy and postpartum. Hence, doctors and other healthcare professionals are increasingly suggesting supplements with such ingredients to maintain and improve the health of pregnant women and the fetus. The increasing prescription of supplements to women has resulted in notable growth in the Saudi Arabian Maternal Supplements Market in the past.

Moreover, the rising cases of neonatal disorders such as respiratory issues, neurological problems, and others have been pushing pregnant women and couples trying to conceive, to overcome such disorders via nutritional supplements before birth. In addition, healthcare institutions are raising awareness about neonatal disorders and preventing newborn mortality rates in the country. This has resulted in the growing demand for appropriate preconception and prenatal health supplements and functional foods in the nation. Folic acid, iron, calcium, and a few others support the overall healthy development of the fetus and avoid neonatal disorders. The surging availability of supplements with such vitamins and minerals in the market coupled with the growing demand from mothers is predicted to fuel the demand for maternal supplements in the country.

Furthermore, a sedentary lifestyle & unhealthy eating habits are severely deteriorating the health of the young population of the country. Health issues caused by such lifestyle, are necessitating the need for extra nutritional supplements to regular diets of women and especially those in the pre-conceiving and prenatal phases. Therefore, with the increasing lifestyle disorders in the nation, and the need for nutritional supplements to ensure proper maternal health and optimum development of newborn children the market size is expected to grow notably during the forecast period, further states the research report, “Saudi Arabia Maternal Supplements Market Analysis, 2024.”

Saudi Arabia Maternal Supplements Market Segmentation Analysis

Omega-3 Supplements Demand Is Set to Surge Ahead

Based on the type the market bifurcates into Multivitamins, Vitamins, Folic Acid, Omega 3, Calcium, Iron, and Others. Of them all, the omega-3 Fatty Acid supplements category held a considerable market share. This has been due to increasing instances of issues like maternal hypertension & neonatal disorder. Omega-3 acids are efficient in managing these disorders & as a result, doctors have been advising pregnant women to take maternal supplements with omega-3 fatty acids to prevent such disorders. Moreover, the omega-3 fatty acids also support overall heart health and reduce inflammation among pregnant ladies, as well as play a vital role in the brain development of the fetus. Thus, health practitioners and dieticians have been recommending pregnant women integrate omega-3 supplements to enhance both the baby’s and mother’s overall health. Hence, the category's market share has been expanding.

Prenatal Maternal Supplements to Capture Major Market Share

Based on Stage, the market bifurcates into Preconception, Prenatal, and Postpartum. Among the given segments, sales of prenatal supplements accounted for a major market share during 2019-23 due to an influx of factors like government initiatives for maternal nutrition, increasing average maternal age, and the growing prevalence of chronic diseases among women. In Saudi Arabia, during the past decade, it was observed that the average maternal age of conceiving mothers has increased. In addition to this, the occurrence of chronic health conditions among expecting mothers has also been growing in the country.

The coupling of these factors is generating significant demand for prenatal maternal supplements as older maternal age and chronic health conditions necessitate additional nutritional demand among women during pregnancy. Furthermore, the government is significantly focusing on reducing infant mortality rates by improving maternal health issues. For this, the government has devised many initiatives, that emphasize the importance of supplementation to support healthy pregnancies. This is enhancing the awareness about prenatal care among women, which subsequently would continue to generate demand for prenatal supplements during the forecast period.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Abbott Laboratories S.A., Bayer AG, Nestle Middle East FZE, New Chapter, GNC Middle East, MegaFood, Haleon Plc, Thorne Research Inc., Smarty Pants (US Health & Wellbeing, LLC), Vitabiotics, etc., are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across Saudi Arabia?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across the country?
6. How have the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?