United States (US) Durian Fruit Market Research Report: Forecast (2025-2030)

Market Insights & Analysis: United States (US) Durian Fruit Market (2025-30):

The United States (US) Durian Fruit Market size was valued at around USD 230 million in 2024 and is projected to reach USD 318.94 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.60% during the forecast period, i.e., 2025-30. The United States (US) Durian Fruit Market growth is due to the increasing inclination of consumers towards exotic & vegan products, health benefits, high nutritional value, growing investments in the research and training programs, advances in the logistics and freight chains, government support, and others.

*Boost strategic growth with in-depth market analysis - Get a free sample preview today!

The durian fruit is rich in antioxidants, dietary fiber, and several vitamins, primarily vitamin C as a result, it is widely included in the plant-based diet of individuals. Such nutritional benefits have led to the inclination of consumers towards the durian fruit.

The Asian population in the US is growing, seeking this as an opportunity for business expansion. Asian grocery chains such as H Mart, 99 Ranch, and others are setting up their supply chain in the country to meet the demand for native Asian dishes and products, including durian fruit. Such chains offer easy accessibility to the native dishes, connecting with the Asian population in other nations like the US. The long line of connection of Asians with their culture increases the demand for durian fruit among Asian Americans.    

The increasing attraction of US citizens towards agri-tourism encourages individuals to learn about multiple kinds of exotic fruits and vegetables, their characteristics, nutritional value, utility, etc. It has resulted in the spread of awareness about the durian fruit and its benefits across the US, hence fueling the demand for such superfoods in the United States.

United States (US) Durian Fruit Market Driver:

Rising Interest in Exotic & Superfoods – The demand for durian fruit is surging in the US because of its health benefits, nutritional values, rising Asian-American population, advancement in cold chain logistics, etc. Most of the population in the US is prone to numerous diseases like stroke, type 2 diabetes, fatty liver, digestive illness, etc., due to unhealthy lifestyle and eating habits, causing obesity. In 2023, over 45% of American adults were obese or overweight, as per the Centers for Disease Control and Prevention. Thus, the increasing awareness and consciousness of individuals towards health and exercise have led to an increase in the consumption of superfoods, including durian.

The migration of the Asian population for a better lifestyle and growth opportunities to America is rising, with more than 24.8 million Asians in the US in 2023. The increasing population globalizes Asian cuisine across the regions, leading to an increase in the spread of the native fruit durian and related dishes. Thus, the increasing adoption of Asian cuisine and the health benefits of the durian raise the demand for it across the US.

United States (US) Durian Fruit Market Opportunity:

Growing Investment in Research & Breeding Programs – The US government and the agriculture research centers are actively investing in genetic research and breeding activities to support the cultivation of durian fruit in the country. For the cultivation of the durian, a moderate tropical climate is required, which is present in a few countries in the US, like Hawaii.  The County of Hawaii Department of Research and Development funds the genomic studies of the durian and other exotic fruits, with the aim of supporting the domestic production of the fruits.

The Sustainable Agriculture Research and Education (SARE) is funding the research institutes and farms of Hawaii under the project Establishing Profitable Durian Crops in Hawaii. Under this project, the organization offered support through training programs, financial & material aid to the farms, primarily on Maui, the Big Island, and Kauai, with the aim to increase the domestic production, decreasing the cost of the fruit. Such investments and funds are provided for better fruit yield, disease resistance, increasing the tree growth rate, and others. Thus, the increasing investment and research programs to support domestic production generate an opportunity for the market players to grow and expand in the US.

United States (US) Durian Fruit Market Challenge:

Strong Odor & High Cost Hampers Market Growth – The durian fruit is native to Asian countries, especially Southeast Asia; thus, the strong taste and odor of the fruit, which is unknown to the US palate, is unpleasant for the US taste buds. The strong odor of the durian lasts for 3-4 days, as a result, it is banned in public places like airports, hotels, public transports, etc., in some Asian countries. This reputation of the fruit spread to other nations across the globe, leading to a decrease in the demand for it in the US.

Moreover, the cost, including production, permits, transit, tariffs, and others, of the fruit is high because of the high investment made in the cultivation of the fruit, and the logistics, regulatory compliances, etc. The durian fruit is not cultivated in the US cities due to the absence of favorable climatic conditions, thus, a required amount of the fruit is imported from Southeast Asia counties. The transit of the fruit includes various kinds of tariffs and taxes, increasing the cost in the US market, accounting for USD32- 50 per pound. Thus, the usual intense taste and smell of the durian for the US palate, the negative reputation, and the high cost of the import further decrease the acceptance of the fruit in the US Market.

United States (US) Durian Fruit Market Trend:

Consumers’ Preference for Vegan & Plant-Based Products –  The growing inclination of consumers, especially Gen-Z and millennials, towards vegan products has increased due to the absence of lactose, lower fat, growing disturbances in the ecological balance, animal awareness, increasing social media influence, etc. The increasing abuse of animals for their products is surging, with more than 23 billion animals killed in the first half of 2025 in the US, as per the Animal Clock. The rising slaughter of animals across various industries, especially the food industry, and the animal awareness campaigns by the government and international organizations have spread awareness among consumers, leading to the adoption of plant-based and vegan products. Similarly, the inefficient decomposition and allergic reaction to long carbon chains of lactose have further increased the adoption of plant-based alternatives for dairy products.

The durian fruit is a natural alternative to dairy and eggs, due to its rich, creamy texture and flavor. This fruit is rich in antioxidants, fibers, natural sugar, and vitamins, resulting in an increase in the nutritional value of the dish. It is extensively used in the making of desserts, smoothies, snacks, etc., as a substitute for dairy products. Thus, the nutritional value, the lactose intolerance, and the shift towards vegan products have increased the adoption of durian fruit in the food industry of the US.

United States (US) Durian Fruit Market (2025-30): Segmentation Analysis

The United States (US) Durian Fruit Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the country level. Based on the analysis, the market has been further classified as:

Based on Product Type:

• Fresh Durian
• Frozen Durian Pulp & Paste

Based on product type, the frozen durian pulp and paste segment holds the largest market share of around 68%. This market share is due to the enhanced shelf life, convenient transit, increasing investment in logistics, growing food industry, etc. As the majority of the durian fruit is transited from Asia countries, specifically Southeast Asian countries. The transit across huge landmasses and waterbodies takes up to 3-4 days or even more; during this process, fresh fruit might rot. Thus, to prevent such a situation, the frozen durian, its pulp, and paste are transmitted, which increases the shelf life, reducing the chances of the spoilage of the content.

The durian fruit is widely used by the food industry of the US, which requires the peeling of the spiky hardcover, removal of the seedlings, and other processes. Whereas when the fruit is received by the food service industry, and it is already pulped and pasted, it makes it convenient for usage, reducing the hassle of peeling, removal, etc. Thus, the convenience utility in the food sector, extended shelf life, and the strong logistic supply chain network increase the demand for frozen durian pulp and paste in the US.

Based on Distribution Channel:

• Supermarkets/Hypermarkets
• Specialty Asian Grocery Stores
• Online Retail
• Others (Convenience Stores, Farmers’ Markets)

The supermarkets/hypermarkets hold the largest market share of about 44%. This is due to the advanced cooling equipment, easier accessibility to the population, urbanization, integration of e-commerce, etc. The supermarkets/hypermarkets cater to a broader spectrum of consumers, such as domestic and international. It is preferred by a large population due to the availability of all the products and their varieties at one destination, increasing the accessibility of the durian fruit to the local and immigrant population. The integration of advancements, such as digital banks and e-commerce services, in such markets and their rising smartphone penetration among Gen-Z and millennials, further increases the end users of the supermarkets/hypermarkets in the US, hence facilitating the largest market share of the segment among the distribution channel of the United States.

Gain a Competitive Edge with Our United States (US) Durian Fruit Market Report

1. United States (US) Durian Fruit Market by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. United States (US) Durian Fruit Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

*Reports Delivery Format  - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.