
UK Fresh Fruits & Vegetables Market Research Report Forecast: (2025-2030)
UK Fresh Fruits & Vegetables Market - By Product Type (Fruits, Vegetables), By Foreign Trade (Import, Export), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores, O...nline) and Others Read more
- Food & Beverages
- Jan 2025
- 115
- PDF, Excel, PPT
Market Insights & Analysis: UK Fresh Fruits & Vegetables Market (2025-2030):
UK Fresh Fruits & Vegetables Market size was valued at around USD 15.2 billion in 2024 and is projected to reach USD 20 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.7% during the forecast period, i.e., 2025-30. This growth is attributed to various factors. The UK government announced various investments & initiatives to support the market. Internally, a multitude of initiatives are spiraling growth in the UK fresh fruits and vegetables industry. The UK Food Security Index, released in May 2024, underlines the government's commitment to boosting domestic production.
Report Coverage | Details |
---|---|
Historical Years | 2020-23 |
Base Years
|
2024
|
Forecast Years
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2025-30
|
Market Value in 2024 | USD 15.2 Billion |
Market Value in 2030 | USD 20 Billion |
CAGR (2025-30) | 4.7% |
Leading Region | England |
Top Key Players | Dole PLC, Fresh Del Monte Produce Inc., Tesco PLC, Sainsbury's Group, Asda Group, Morrisons, Waitrose & Partners, Marks & Spencer PLC, Fresca Group, Greenvale, and others |
Key Report Highlights |
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Horticulture Resilience and Growth aims to increase its funding to a whopping USD 97.6 million per year from 2026 to support horticultural businesses, in equipment, technology, and infrastructure. Also, a USD 18.3 million investment in Genetic Improvement Networks will support the development of more resilient vegetable varieties. The initiatives are designed to enhance food security, lessen dependence on imports, and increase support for local farmers to expand the fresh fruits & vegetables market in the UK.
Also, the seasonal and locally sourced produce is contributing significantly to market growth in the UK. In 2023, the production-to-supply ratio for indigenous foods grown locally including fruits and vegetables is 75%. This preference for fresh, quality produce from local farmers drives these dynamics. Retail chains are actively providing more locally sourced produce. The value of home-produced vegetables is estimated to grow in the UK at just under USD 2.32 billion (10%), with fruits at just over USD 1.22 billion (3.1%). Such focus on seasonal and locally sourced produce is conducive to local economies and aligns with a trend of healthy and sustainable lifestyles.

Moreover, the import value of fresh fruits and vegetables has increased in recent years to meet consumer demand in the region. This trend underscores the essence of international trade to ensure a secure and continual supply. The UK imports more than 40% of its fruits and vegetables from major suppliers in the European Union, Africa, and South America. For instance; imports of vegetables accounted for USD 3.79 billion in 2023, a 13% increase over 2022, with volumes rising by 0.8% to just over 2 million tons. Similarly, imports of fruit stood at USD 4.89 billion in 2023, a 3.5% increase over 2022, with volumes down 3.9% at 3.1 million tons.
UK Fresh Fruits & Vegetables Market Driver:
Lateral Shift Toward Veganism & Plant-Based Diet Driving Demand – The burgeoning growth of veganism and plant-based diets is impacting the UK Fresh Fruits and Vegetables Market quite decisively. Plant-based eaters went from 6.7% to 13.1%, as much of the younger generation is being pushed to adopt food systems that are sustainable and ethically correct. By the end of 2025, an estimated 6.4% of UK adults, about 3.4 million adults, would be adopting a vegan lifestyle, owing to the health and environmental benefits associated with a lower intake of meat and dairy products. Reports by the London School of Hygiene and Tropical Medicine say that the National Health Service can save USD 8.2 billion a year in healthcare costs with a simple shift to a plant-based diet. These changes in dietary preferences are further fueling demand in the fresh fruits and vegetables market as more consumers, with requests for plant-based ingredients to enhance their meals, find them appealing.
UK Fresh Fruits & Vegetables Market Opportunity:
Intensive Demand for Berries in the Market – People in the UK are becoming more interested in berries, which is seen as a major opportunity in the growing market. Berries, mainly strawberries, raspberries, and blueberries, are common in the UK due to their high nutritional values and cooking versatility. These factors have contributed to the rising demand for them, leading to their market growth. Over the past few years, blueberry and raspberry imports have taken a sharp upward trend. The import value of blueberries and other berries of the genus Vaccinium saw an increase of around 26% and reached USD 416.7 million in 2021. Raspberry imports exploded with a straight increase of over 110% to capture USD 275.2 million owing to growing demand from consumers. This trend creates a high market potential in itself for companies that can economically bring the required high-quality berries.
UK Fresh Fruits & Vegetables Market Challenge
High Pricing Due to Multiple Factors Impeding Growth – One of the prevailing challenges to the market of fresh vegetables and fruits in the United Kingdom is rising prices. The basic basket tracker indicates that the price of vegetables rose by 30% on average, whereas some items increased by as much as 150%. Also, as per the UK Food Security Report, 2024, the price of fresh vegetables in 2024 had gone up by 57%. In the UK, fresh produce costs have been sharply affected by higher production and transportation costs arising from rising agri-food prices of energy and fertilizers, and disruptions in the supply chain due to the Russian invasion of Ukraine. Consumers have become far more price-sensitive, as food bills increase, and they may decide to buy cheaper alternatives or simply consume less in total of fresh fruits and vegetables. This in turn affects market demand and profitability for various companies.
UK Fresh Fruits & Vegetables Market Trend:
Rise of Verticle Farming for Product Growth – Vertical farming is becoming very attractive in the UK fresh fruits and vegetables market, being agricultural production where crops are grown on vertically stacked layers, typically using controlled environment agriculture technology. The UK vertical farming market is estimated to show a growth rate of more than 24% from 2023 to 2033 which will further boost the UK Fresh Fruits and Vegetables Market. Infarm, Shockingly Fresh, and LettUs Grow are a few of the companies applying hydroponics, aeroponics, and aquaponics systems to further lead the market growth. Vertical farming is the sustainable cultivation of fruits & vegetables with 95% less water use, reduced agrochemical use, and proximity to urban centers, thereby ensuring freshness while also reducing transportation emissions, making it a significant market trend in the production of fresh fruits & vegetables.
UK Fresh Fruits & Vegetables Market (2025-2030): Segmentation Analysis
UK Fresh Fruits & Vegetables Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the national level. Based on the analysis, the market has been further classified as:
Based on Product:
- Fruits
- Vegetables
Based on product, Vegetables dominate the UK Fresh Fruits & Vegetables Market. It holds approximately 60% of the total market value. Several reasons support the ascendancy of vegetables in the market. Vegetables are quite varied in their contribution to British cuisines and may either be traditional or contemporary. Subsequently, this modern consumer health and wellness drive is contributing to a greater demand for fresh and nutritious foods, leading many consumers to turn to plant-based meals and greatly increasing the consumption of vegetables. Vertical farming coupled with hydroponics and supported by improved agricultural practices have also increased efficiency and productivity as far as vegetable cultivation is concerned. The sustainability movement has lent direct support to the growth of the segment, promoting local sourcing and organic production.
By Distribution Channel:
- Supermarkets/Hypermarkets
- Grocery Stores
- Online
- Others
Out of them, Supermarkets/Hypermarkets lead the UK Fresh Fruits & Vegetables Market. It holds approx. 62% of the total market value. The vast networks of these large retail chains ensure the countrywide availability and accessibility of fresh produce. Major chains such as; Tesco, Sainsbury's, and Asda stock an array of different fruits and vegetables to cater to a wide range of consumer tastes. This makes one-stop shopping and competitive pricing attractive for many consumers thus boosting the demand for the segment. The numerous customers that go through supermarkets, especially in cities like London, added to sales as well. Moreover, these retailers tend to purchase locally and from overseas markets, ensuring a fresh supply that is always available. It is for their emphasis on quality, freshness, and variety that supermarkets and hypermarkets are preferred by consumers in the UK.
UK Fresh Fruits & Vegetables Market (2025-30): Regional Projections
Geographically, the UK Fresh Fruits & Vegetables Market expands across:
- England
- Scotland
- Whales
- Northern Ireland
England is estimated to hold about 70% of the UK Fresh Fruits & Vegetables Market. This domination is attributed to various factors. One of the main reasons is the large population in England as compared to other countries in the region. This leads to higher consumption rates which increase the market demand. Also, major urban centers in the country, especially London, generate a high demand due to their disposable income and high population density of around 5,690 people per square kilometer. Moreover, the diverse climatic conditions of England have fruit and vegetables grown within the country, but for certain produce, they highly rely on imports. Furthermore, it is supported by the excellent chains of innumerable supermarkets and grocery stores that guarantee the availability of fresh produce.
UK Fresh Fruits & Vegetables Industry Recent Development:
- October 2024: Fresh Del Monte Produce Inc. announced that it will offer its latest pineapple innovation, the Rubyglow ® pineapple, in the whole of Europe in early 2025.
- October 2024: Tesco PLC provided £4 million of fruit and vegetables to 400 schools between October to December, funding for up to 140,000 pupils to receive at least one piece of fruit or vegetable a day, giving their diets a healthy and nutritious boost.
Gain a Competitive Edge with Our UK Fresh Fruits & Vegetables Market Report
- The UK Fresh Fruits & Vegetables Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps business organizations to gain a holistic understanding of market dynamics & make informed decisions.
- This report also highlights current market trends & future projections, allowing business organizations to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
- The UK Fresh Fruits & Vegetables Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, business organizations can develop strategies to minimize risks & optimize their operations.
*Report s Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.
Frequently Asked Questions
- Market Segmentation
- Introduction
- Market Definition
- Research Process
- Assumptions
- Executive Summary
- UK Fresh Fruits & Vegetables Market Trends & Developments
- UK Fresh Fruits & Vegetables Market Dynamics
- Drivers
- Challenges
- UK Fresh Fruits & Vegetables Market Regulations, Policies & Standards
- UK Fresh Fruits & Vegetables Market Hotspot & Opportunities
- UK Fresh Fruits & Vegetables Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Size & Analysis
- By Product Type
- Fruits - Market Size & Forecast 2020-2030F, USD Million
- Vegetables - Market Size & Forecast 2020-2030F, USD Million
- By Foreign Trade
- Import- Market Size & Forecast 2020-2030F, USD Million
- Export- Market Size & Forecast 2020-2030F, USD Million
- By Distribution Channel
- Supermarkets/Hypermarkets- Market Size & Forecast 2020-2030F, USD Million
- Grocery Stores- Market Size & Forecast 2020-2030F, USD Million
- Online- Market Size & Forecast 2020-2030F, USD Million
- Others- Market Size & Forecast 2020-2030F, USD Million
- By Country
- England
- Scotland
- Whales
- Northern Ireland
- By Competition
- Competition Characteristics
- Market Share Analysis
- By Product Type
- Market Size & Analysis
- England Fresh Fruits and Vegetables Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Size & Analysis
- By Product Type-Market Size & Forecast 2020-2030, USD Million
- By Foreign Trade- Market Size & Forecast 2020-2030, USD Million
- By Distribution Channel-Market Size & Forecast 2020-2030, USD Million
- Market Size & Analysis
- Scotland Fresh Fruits and Vegetables Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Size & Analysis
- By Product Type-Market Size & Forecast 2020-2030, USD Million
- By Foreign Trade- Market Size & Forecast 2020-2030, USD Million
- By Distribution Channel-Market Size & Forecast 2020-2030, USD Million
- Market Size & Analysis
- Whales Fresh Fruits and Vegetables Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Size & Analysis
- By Product Type-Market Size & Forecast 2020-2030, USD Million
- By Foreign Trade- Market Size & Forecast 2020-2030, USD Million
- By Distribution Channel-Market Size & Forecast 2020-2030, USD Million
- Market Size & Analysis
- Northern Ireland Fresh Fruits and Vegetables Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- Market Size & Analysis
- By Product Type-Market Size & Forecast 2020-2030, USD Million
- By Foreign Trade- Market Size & Forecast 2020-2030, USD Million
- By Distribution Channel-Market Size & Forecast 2020-2030, USD Million
- Market Size & Analysis
- UK Fresh Fruits & Vegetables Market Key Strategic Imperatives for Success & Growth
- Competitive Outlook
- Company Profiles
- Dole PLC
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Fresh Del Monte Produce Inc.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Tesco PLC
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Sainsbury's Group
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Asda Group
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Morrisons
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Waitrose & Partners
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Marks & Spencer PLC
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Fresca Group
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Greenvale
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Others
- Dole PLC
- Company Profiles
- Disclaimer
