Press Release

With an Estimated CAGR of 4.7%, UK Fresh Fruits & Vegetables Market to Reach USD 20 Billion by 2030

UK Fresh Fruits & Vegetables Market size was valued at around USD 15.2 billion in 2024 and is projected to reach USD 20 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.7% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. There are various factors attributed to the market growth. The fresh fruits and vegetables market in the UK has been mainly driven by growing consumer awareness towards the health benefits associated with eating fresh produce. Some other factors driving production efficiency and quality are technological advancements like hydroponics and vertical farming. Notable on the rise are sustainability and ethical consumption, with consumers increasingly seeking locally sourced and organically grown produce. These include government initiatives promoting local production and consumption. Also, the overall market trends show increasing demand for convenience, therefore pre-cut and ready-to-eat fruits and vegetables are in demand.

There is a preference for seasonal and locally grown produce, and a shift to plant-based diets is driving demand. Health consciousness enhanced in the COVID-19 pandemic onward. Consumers have been directed towards veganism; they think about choices actively before purchasing. Moreover, the opportunities consist of export avenues for convenience-produced fruits and vegetables, rising demand for berries and oriental vegetables, as well as the emphasis on sustainable practices.

The industry faces challenges related to climate change, which can hurt crop yield and prices. The rising inflation affects production and transportation costs. Also, supply chain disruptions have been caused in the aftermath of Brexit and the pandemic. Also, competition from the importation of fruits and vegetables represents an important issue for local producers. Addressing these challenges is crucial for the sustainable development of the market, further states the research report, “UK Fresh Fruits & Vegetables Market Analysis, 2025”.

UK Fresh Fruits & Vegetables Market Segmentation Analysis:

Vegetables Capture the Largest Market Share

Based on product, the market is further bifurcated into Fruits and Vegetables. Out of them, Vegetables lead the UK Fresh Fruits & Vegetables Market with a market share of around 60%. Several reasons are affiliated with this domination of vegetables in the market. Vegetables comprise a considerable amount of variety of both traditional and modern British foods. The health and wellness drive of the modern consumer has contributed to heightened demand for fresh, nutrient-dense foods, further chasing the trend of many consumers towards plant-based meals and an increase in vegetable consumption.

Additionally, vertical farming, hydroponics, and improved agricultural practices have enhanced the efficiency and output capacity while supplementing vegetable cultivation. This trend is a boon to the segment directly by this sustainability movement that advocates sourcing produce locally and organically.

England Leads the UK Fresh Fruits & Vegetables Industry

Based on the Country, England leads the UK Fresh Fruits & Vegetables Market with an impressive market share of around 70%. This domination is attributed to various factors. One of the main reasons is the large population in England as compared to other countries in the region. This leads to higher consumption rates which increase the market demand. The diverse climatic conditions of England have fruit and vegetables grown within the country, but for certain produce, they highly rely on imports. Furthermore, it is supported by the excellent chains of innumerable supermarkets and grocery stores that guarantee the availability of fresh produce. Also, major urban centers in the country, especially London, generate a high demand due to their high population density and disposable income.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Dole PLC, Fresh Del Monte Produce Inc., Tesco PLC, Sainsbury's Group, Asda Group, Morrisons, Waitrose & Partners, Marks & Spencer PLC, Fresca Group, Greenvale, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?