Philippines Perfume Market Research Report: Forecast (2025-2030)

Market Insights & Analysis: Philippines Perfume Market (2025-30):

The Philippines Perfume Market size was valued at around USD 349 million in 2024 and is projected to reach USD 702 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 13.90% during the forecast period, i.e., 2025-30. The Philippines' Perfume Industry growth is due to the increasing inclination of consumers towards personal grooming & hygiene, changing lifestyle choices, growing influence of social media, expansion of e-commerce platforms, rise in disposable income, demand for natural & synthetic-free perfumes, growing cosmetic & skincare industry, and others.

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The perfume industry is surging in the Philippines due to the rising digitally connected population, rise in disposable income, adoption of e-commerce platforms, increasing penetration of smartphones & high-speed internet services, etc. The increasing young population, primarily Gen-Z and millennials, and the convenient mode of purchasing through e-commerce platforms like Lazada, Shopee, Zalora Philippines, and others have accelerated the sale of perfume in the Philippines.   

Additionally, the price-conscious and young consumers are inclined towards body sprays and mass fragrances because of their low cost and accessibility, for daily usage. Several perfume manufacturing companies like Bench, Penshoppe, Axe, etc., are offering trendy scents via a direct selling channel to provide budget-friendly body sprays to the low and middle-income consumers, thus increasing the demand for them in the Philippines.

Moreover, the increasing shift of Filipino’s towards personal grooming products and eco-friendly chemical-free fragrances, with the changing lifestyle choices, and expanding e-commerce platforms, further boost the demand for perfume, thus boosting the market growth & expansion in the Philippines. 

Philippines Perfume Market Driver:

Rising Consumers Focus on Personal Hygiene & Grooming – The demand for perfume in the Philippines has surged due to the changing lifestyle choices and consumers' preferences, due to the heightened focus of individuals toward personal care and hygiene.

The inclination of consumers towards grooming and hygiene has increased because of the rise in disposable income, the rising white collar population, the influence of social media platforms, influencer marketing, etc. They all have contributed to the increasing need to look presentable and smell good in public, primarily in professional settings. A spike of around 11.5% in the working population is observed in the Philippines, from 114.9 million in 2024 to 116.7 million in 2025. Thus, this rising working population and the increasing disposable income have accounted for a demand for more than 5,500 metric tons of perfume in the country. Therefore, the rising awareness and utility of perfumes for personal care, hygiene, and grooming among the working class have led to an increase in the demand for perfumes in the Philippines.

Philippines Perfume Market Challenge:

Reliance on the Import of Raw Material Hampers the Growth – The limited domestic production of the essential oils, aromatic compounds, alcohol bases, packaging components, fixatives, etc., has led the perfume industry of the Philippines to depend on other nations for the import of these raw materials.

Countries like France, the US, India, and the UAE are responsible for the development of fragrances worldwide. As a result, the Philippines imports jasmine oils, amber, musk, and their substitutes from France and India, and branding from the EU and US-based companies. Thus, the fluctuating tariff, inflated shipping charges, and disruption in the supply chains, amid the ongoing geopolitical tensions and trade restrictions, are a huge challenge for the Philippines' perfume market. Such hurdles and challenges increase the production and packaging cost of the perfumes, becoming a restriction in the price-sensitive market of the country. Further, the fluctuating cost of the Philippine peso against the US dollar and other currencies fuels the import cost, thus deterring the perfume market in the Philippines.   

Philippines Perfume Market Trend:

Inclination of Consumers Towards Natural & Sustainable Perfume – The growing inclination of consumers towards natural and organic products has increased due to the health benefits, growing disturbances in the ecological balance, product transparency, increasing social media influence, etc. The perfume industry of the Philippines is inclining towards natural and sustainable products because of the adverse effects of synthetic chemicals like phthalates, parabens, synthetic musk, and various organic compounds. These chemicals, along with the various inflammatory chemicals and petrochemicals, which cause skin allergies, irritation, and respiratory problems, and the water and packaging waste generated by their usage, cause disturbance in the environment.

Thus, the increasing awareness about health, wellness, and the environment has led to a shift in consumer preferences towards nature-friendly perfumes and packaging. Seeking this as a potential for growth, several manufacturers have initiated the use of natural ingredients and reusable packaging for the perfume. For instance, Simoy ng Haraya and Oliver & Co., domestic manufacturers of the Philippines, have initiated the use of natural botanical and recyclable packaging, appealing the consumers. Similarly, several global perfume brands have initiated a green and clean range of fragrance lines by adopting plant-based raw materials like coconut oil, jasmine, vanilla, etc., as a substitute, hence increasing the demand for chemical-free and environmentally safe perfumes in the country.

Philippines Perfume Market (2025-30): Segmentation Analysis

The Philippines Perfume Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the country level. Based on the analysis, the market has been further classified as:

Based on Product Type:

• Men’s Perfume
• Women’s Perfume
• Unisex Perfume

Based on product type, the women’s perfume holds the largest market share of around 43%. This market share is due to the widespread availability, voluminous production, self-expression, long tradition of self-care, personalized gift packages, wide range of fragrances, etc.

The female population in the Philippines is more than the male population by approximately 5%. Along with the large ratio, women have a long-standing culture of emphasis on grooming and personal care, adding perfumes to be a part of their daily use, leading to the sale of around 71 million units of women’s perfume in 2024. This large number is observed due to the wide age group of the consumer base, from female students to working professionals, as the self-grooming and enhanced smell aid in confidence building. Further, the availability of a wide range of fragrances like floral, fruity, fresh, oriental notes, etc., in large volumes results in the purchasing of multiple perfume variants for different occasions. Women’s perfumes are the most common form of gifts on birthdays and special occasions, thus increasing the demand for women’s perfume in the Philippines.

Based on Packaging:

• Glass Bottles
• Plastic Bottles
• Others (Crystal, Metal, etc.)

The glass bottle perfumes hold the largest market share of about 57%. This is due to the premium quality, easier accessibility to the population, urbanization, transparency, eco-friendliness, hygienic, aesthetic appeal, etc.

The packaging of perfumes in glass jars is a common practice in the perfume industry of the Philippines, as they prevent the smell from altering as they seal the perfume and prevent contact with moisture, air, or any other contaminant, increasing its longevity. The glass packaging of the perfumes provides a premium and luxurious appeal, blending with the aesthetics and satisfying the visual appeal. The transparency of the glass packaging offers consumers the visibility of the inside content, providing consumer satisfaction on the quality and clarity.

Further, the glass is non-reactive and does not leach chemicals and react with the perfume, thus keeping the inside content clean and hygienic from the chemicals. The glass is a recyclable and reusable material; thus, it is nature-friendly, aligning with the government’s sustainable goals, thus facilitating the largest market share of the glass packaging in the perfume industry of the Philippines.

 Philippines Perfume Industry Recent Development:

• 2025: Coty Inc. launched Origen, a destination-inspired fragrance line featuring five scents like Amazonian Water Lily and Amalfi Love Bloom. Available on Walmart.com, the collection blends olfactive storytelling with globally themed packaging to evoke adventure and escapism.
• 2025: Bath & Body Works launched its largest collaboration to date with Disney, unveiling the Disney Princess Fragrance Collection. Inspired by six iconic characters, the 85-product line includes mists, body care, candles, and accessories reflecting each princess’s essence.

Gain a Competitive Edge with Our Philippines Perfume Market Report

1. Philippines Perfume Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Philippines Perfume Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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