India Artificial Jewelry Market Research Report: Forecast (2026-2032)

India Artificial Jewelry Market Size: Forecast (2026- 2032)

The India Artificial Jewelry Market size is valued at around USD 4.98 billion in 2025 and is projected to reach USD 9.73 million by 2032. Along with this, the market is estimated to grow at a CAGR of around 10.04% during the forecast period, i.e., 2026-32.

India Artificial Jewelry Market Key Takeaways:

• India’s gems and jewelry sector is a very large market with a total market value measured in tens of billions of US dollars and is projected to expand further over the next five years. This scale and projected expansion create a substantial addressable market for artificial jewelry, which competes for discretionary and occasion spend.

• Exports and trade dynamics are volatile and have recently weakened, which places greater emphasis on the domestic market and on value-focused segments such as artificial jewelry to sustain industry revenues. Cut and polished diamond exports and overall gems and jewelry exports declined in the 25th fiscal year, creating near-term headwinds for the broader sector.

India Artificial Jewelry Market Key Trends & Developments:

• April 14, 2025: India reported a sharp decline in cut and polished diamond exports with a 16.8% fall in fiscal 2024-25, and a two-decade low in polished diamond shipments. This contraction in the natural diamond trade is accelerating a shift among some manufacturers toward lower-cost studded and lab-created or synthetic stone jeweler lines, which compete on price and design for bridal and everyday segments.
• August 22, 2025: Industry reporting in Economic Times noted that Chinese imports gained a heavy share in the fashion jewelry segment and rose to about 50% of the market in 2024-25, up from about 25% in 2019-20, while the overall fashion jewelry market expanded from roughly USD3.38 billion to about USD4.52 billion in the same period. This development demonstrates a price-sensitive demand shift that is pressuring domestic manufacturers to scale efficiency and move up the design and brand ladder to protect market share.

India Artificial Jewelry Market Scope:

India Artificial Jewelry Market Drivers:

Government-led Indigenous Lab-Grown Diamond Ecosystem

The Indian government has allocated USD27.3 million over five years to IIT Madras for the India Center for Lab-Grown Diamond (InCent-LGD) to build domestic capabilities in LGD machinery, seeds, and CVD/HPHT technologies. This reduces dependency on imported raw LGD inputs and technology, lowers upstream production costs, and supports fast scaling of local lab-grown diamond production, which feeds into artificial jewelry manufacturing. For instance, as India manufactures more of its LGD components domestically, artificial jewelry makers can source stones at lower cost, improving margins, reducing lead times, and enabling competitive pricing. This initiative also positions India as a global export hub for affordable lab-grown gemstones integrated into fashion and imitation jewelry.

Influencer & Social Commerce-Led Consumer Discovery Loop

Marketing through influencers and social media platforms in India has become a powerful engine for driving awareness and impulsive demand in artificial jewelry. Studies show that digital marketing, micro influencer promotions, and targeted campaigns significantly shape purchase intent in urban markets. For instance, Gen Z users often learn about new jewelry trends on Instagram reels and TikTok, click through to online shops, and make impulse buys after repeated exposure. This loop accelerates fashion cycles and forces brands to release new collections faster and stay nimble, thereby fueling growth in artificial jewelry categories. Additionally, affordable ad tools on regional language platforms are helping small brands reach diverse audiences and deepen engagement beyond metro markets.

India Artificial Jewelry Market Trends:

Micro-minimalist Heritage Revival

A striking trend is the fusion of ultra minimalism with culturally rooted motifs. Instead of heavy, ornate pieces, consumers now favor subtle pendants or thin chains that carry tribal or temple symbols, reinterpreted in modern minimal form. This blends heritage appreciation with everyday wearability. For instance, a designer might produce a tiny geometric mandala pendant in base metal that references local temple art yet remains understated enough for daily use. This trend attracts both younger urban buyers and heritage-oriented shoppers seeking light and meaningful adornment. Designers are also using recycled alloys and eco-friendly coatings, adding sustainability to aesthetic appeal. Social media microbrands further amplify this style by positioning handcrafted minimalist jewelry as both ethical and rooted in Indian identity.

AR-Enabled Virtual Try-On Adoption

Digital experience enhancements are shaping purchase behavior in artificial jewelry. Augmented reality tools now let online shoppers visualize how earrings, necklaces, or rings look on them in real time, thereby reducing uncertainty and returns. This raises conversion rates, especially in tier-2 and tier-3 cities, where showroom penetration is low. For instance, a brand integrating AR try-on in its mobile app saw higher engagement and fewer returns among remote consumers. This trend is pushing more artificial jewelry brands to adopt immersive retail tech to compete in India’s growing e-commerce ecosystem. In addition, integration with social commerce and influencer-led live trials on platforms like Instagram and Myntra is deepening consumer trust. The technology’s growing accessibility through low-cost SDKs is allowing even small-scale jewelry startups to enhance virtual shopping experiences.

India Artificial Jewelry Market Challenges:

Quality Authentication and Trust Deficit

Given the prevalence of adulteration and fake hallmarking in India’s jewelry industry, there is a serious credibility problem, which is spilling into artificial jewelry where base metals or low-grade plating are misrepresented. For instance, BIS officials seized 5.4 kg of jewelry that was worth about USD 540k that bore fake hallmarking without valid HUIDs. This is eroding confidence in consumers, especially among the middle and upper classes, who may avoid artificial jewelry altogether, fearing low quality. Brands must invest heavily in traceability mechanisms and third-party certification, which raises costs and slows down the entry of smaller players into many regions in the country.

India Artificial Jewelry Market (2026-32) Segmentation Analysis

The India Artificial Jewelry Market Report and Forecast 2026-2032 offers a detailed analysis of the market based on the following segments:

Based on Type

• Necklaces and pendants
• Earrings
• Rings
• Bracelets and bangles
• Anklets and toe jewelry
• Others

Earrings are the leading type segment for India’s artificial jewelry market, due to their versatility and frequent purchase cycles. They are often chosen by consumers seeking both everyday items and occasional wear pieces, which drives demand more steadily than for heavier items. For instance, many young working women prefer lightweight studs or hoops over bulkier necklaces or ornate sets because they are comfortable, more affordable, and match both Indian and Western dress codes. Because earrings require less material and can be rapidly adapted to trends, manufacturers can offer a wide variety at a lower cost and refresh designs more often, thus keeping consumer interest high and turnover fast. Online platforms and street markets both report high volumes of sales of earrings compared to other types.

Based on Material

• Metal-Based
• Silver-Based
• Synthetic
• Glass and Crystal
• Textile
• Others

In India, the metal-based segment is the leading material category in the artificial jewelry market. This dominance stems from its favorable balance of cost, durability, and appearance, making it a preferred choice for mass-market and fashion jewelry. Metal-based jewelry (brass/alloy with plating) typically commands 40-50% or more share in artificial jewelry revenues in many Indian regional markets, because it offers superior sturdiness compared with plastics yet remains far more affordable than precious metals. Its lead is supported by strong supply chain maturity in cities like Delhi, Jaipur, and Moradabad, which enable economies of scale, lower input costs, and rapid design turnaround. For instance, a leading Delhi manufacturer reported that over 45% of its SKU orders in 2024 were in brass-plated fashion jewelry, outpacing demand for plastic or glass lines.

Leading Manufacturers Of The India Artificial Jewelry Market:

• Voylla

Voylla is an India-based fashion jewelry brand founded in Jaipur that combines in-house design and manufacturing with an omnichannel retail strategy. The company is known for rapid collections turnover and an expansive retail footprint alongside strong online sales, which helps it target both tier-I and smaller city customers.

• Pipa Bella

Pipa Bella is Nykaa Fashion’s in-house fashion jewelry label positioned at affordable price points and sold across Nykaa and partner marketplaces. The brand focuses on trend-led, youthful designs that cater to Gen Z and young working women and benefits from Nykaa’s large customer base and strong ecommerce distribution.

• Tribe Amrapali

Tribe Amrapali is the contemporary and accessible line from the heritage Amrapali group that adapts traditional Indian motifs into lower-priced, fashion-forward pieces. The label leverages Amrapali’s artisanal design legacy while targeting the mass premium costume jewelry consumer seeking ethnically inspired yet affordable jewelry.

Emporia Jewels, Isharya, Johori, Priyaasi, Rubans, Sukkhi, Zaveri Pearls, and others are the key players of the India Artificial Jewelry Market

• India Artificial Jewelry Market Region

The market for artificial jewelry in India is dominated by the Western region, largely owing to the strong manufacturing base, export infrastructure, and trade clusters centered in Gujarat and Maharashtra. The Western region anchors a large portion of the value chain from gemstone cutting and polishing in Surat to jewelry exports via Mumbai and Ahmedabad. For instance, Mumbai’s Zaveri Bazaar alone handles an estimated 65% of gold trading and dealing in India. Another instance: the jewelry export share from Maharashtra and Gujarat together accounted for over 74% of India’s gem and jewelry exports in 2022-23, amplifying regional dominance in supply, distribution, and consumption.

*Reports Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.