Market Definition
Fragrances are natural or synthetic ingredients that provide a unique and pleasant odor when added to products like perfumes, deodorants, candles, mists, cosmetics, soaps, detergents, shampoos, shower gels, shaving creams, and body care products, including lotions, creams, etc. They aid in masking the unpleasant smell of other ingredients in products and thus enhance the overall sensory experience of consumers.
Market Insights
The Global Fragrances Market is poised to grow at a CAGR of around 6.1% during the forecast period, i.e., 2022-27. Most of the market expansion would be propelled by the growing focus of consumers, especially the young generation & millennials, on personal hygiene, coupled with the rising proliferation of aromatherapy practices and the increased spending on beauty & personal care products due to the improving living standards worldwide.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2017-20 |
| Base Year: 2021 | |
| Forecast Period: 2022-27 | |
| CAGR (2022-2027) | 6.1% |
| Regions Covered | North America: The US, Canada, Mexico |
| South America: Brazil, Argentina, Rest of South America | |
| Europe: The UK, Germany, France, Spain, Italy, Russia, Rest of Europe | |
| Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific | |
| Middle East & Africa: Saudi Arabia, The UAE, South Africa, Turkey, Egypt, Rest of the Middle East & Africa | |
| Key Companies Profiled | Ajmal Perfumes Pvt. Ltd., Attar Al Has, Chanel S A, Church & Dwight Co. Inc., Estee Lauder Co. Inc., Givaudan SA, Firmenich SA, Hindustan Unilever Limited, International Flavors & Fragrances, Natura & Co., Procter & Gamble Health Ltd., Revlon Inc., SC Johnson & Son Inc., Shanghai Ligan Perfume Cosmetics Co. Ltd., Shiseido Co.Ltd., The Avon Co., The Perfume Company, Others (Burberry Group PLC, Calvin Klein etc.) |
| Unit Denominations | USD Million/Billion |
Besides, the increasing inclination of consumers toward personal grooming, i.e., making them do experiments with varied fragrance concepts & brands, is another crucial aspect amplifying the popularity & sales of different perfumes & deodorants and, in turn, fueling the overall market growth.
Perfumes & deodorants have now evolved from a luxury to a daily need as more & more people are showing greater interest in cosmetics and personal care products. Manufacturers are rigorously conducting R&D and massively investing in advertising to understand & influence consumer purchase patterns. More & more brands have launched their online portals to develop & expand their digital footprints and attract a wider audience.
Moreover, the shift of consumers to fragrances with natural ingredients that do not contain synthetic compounds has instigated companies to adopt organic practices & naturally-derived materials to cater to varied consumer requirements.
In addition, the rapidly expanding e-commerce industry, social media penetration, celebrity endorsements, and retailers offering customized products & innovative packaging are all prominently contributing to the growing market size of fragrances worldwide.
Furthermore, the emerging trend of pocket perfumes and the affordable price points of premium deodorants are also shaping the dynamic of the fragrance industry. Hence, as more companies & concepts evolve and mergers & acquisitions are carried out, the global fragrances market would create lucrative prospects for companies to attain an extensive consumer base & yield significant profits in the coming years.
Market Segmentation
Based on Product Type:
Of them all, household fragrances are gaining traction worldwide and contributing to the Global Fragrances Market. It owes to the mounting emphasis of people on maintaining & enhancing their homes, i.e., leading to the burgeoning sales of candles, mists, & essential oils, among other fragrances, in order to eliminate unpleasant smells, boost positivity, & improve mental well-being. Diffusers are becoming more & more popular due to their ease of application, which is instigating fragrance manufacturers to expand their production & distribution capacities to cater to the ever-growing consumer requirements for essential oils & incense sticks. Moreover, the massive demand for candles in both traditional & spiritual practices, coupled with the emerging trend of aromatherapy, are other crucial aspects driving the Global Fragrances Market for household fragrances.
On the other hand, personal care fragrances, especially perfumes & deodorants, hold a considerable market share. It owes to the rising demand for exotic & premium fragrances worldwide, especially among the young population, to maintain their personal hygiene, coupled with the widening availability of a variety of perfumes & deodorants on both online portals & in retail shops. Moreover, the rising focus of consumers on personalized, exclusive, & high-end fragrances is augmenting the sales of premium perfumes globally and, consequently, fueling the overall market growth. Furthermore, the increasing number of people worldwide participating in fitness activities like yoga, bicycling, and jogging, among others, is propelling deodorant sales and, in turn, promulgating the fragrances market.
Based on Ingredient:
Here, fragrances with natural ingredients are witnessing an upward demand owing to the mounting consumer awareness regarding environmental degradation across different countries worldwide. People are becoming aware of the fact that chemically-derived perfumes adversely affect their skin & can cause allergies, and thus are showing greater interest in fragrances formulated from natural ingredients like flowers, fruits, saps, seeds, barks, leaves, roots, & resins, among others.
Fragrances comprising these ingredients are more suitable for people, especially those with sensitive skin, and manufacturers are actively working on introducing such products to cater to the widening user base of Natural or organic perfumes & scents. Hence, these aspects project lucrative opportunities for the global fragrances market for naturally-derived fragrances in the coming years.
Regional Landscape
Geographically, the Global Fragrances Market expands across:
Of all regions globally, North America would continue its dominance in the Fragrances Market with the largest share during 2022-27. The prime aspects projected to contribute to the regional market expansion include the flourishing personal care products & cosmetics industry on account of the increasing consumer spending, coupled with the growing penetration of premium products, especially in the US & Canada. Besides, the extensive availability of different varieties of scents & perfumes and the emerging trend of luxury fragrances, especially among millennials, since they consider these products a status symbol, are other crucial factors driving the North America Fragrances Market.
On the other front, Asia-Pacific is expected to emerge as a rapidly growing fragrances market globally in the coming years, with India & China as the major contributors. The rapidly expanding beauty & skincare industries, the rising population rate, and the growing number of working women are infusing the demand for different types of fragrances in China. Many foreign companies are expanding their footprints in the country to cater to the burgeoning consumer requirements for luxury perfumes & fragrances, i.e., driven by the increasing disposable income of people.
Furthermore, the fragrance industry in India is also expecting considerable growth through 2027, owing to rapidly changing lifestyles, growing consumer affordability for luxury products, and the increasing availability of various types of perfumes & scents, especially on e-commerce platforms. Naturally-scented fragrances, pocket perfumes, and online sales are the key areas driving the India Fragrances Market.
Market Dynamics
Key Growth Restraint: Shifting Consumer Preferences from Synthetic to Natural Fragrances
One of the most prominent challenges for the global fragrances market is the growing penetration of sustainable fragrances. As synthetic products currently hold a larger market share than natural fragrances, the increasing number of consumers showing greater interest in organic products is creating a challenge for manufacturers to expand.
Although several brands have launched certified 'natural' products in recent years owing to sustainability trends across different industries, the lack of resources in most countries and the high manufacturing cost remain genuine obstacles for the market to propel with natural fragrances.
Hence, the shifting consumer preferences from synthetic fragrances owing to the fear of various skin problems like allergies & darkening caused by harmful ingredients in such products and the less availability of natural fragrances would act as notable growth restraints for the global fragrances market during 2022-27.
Key Questions Answered in the Market Research Report:
Frequently Asked Questions
A. The Global Fragrances Market is expected to record around 6.1% CAGR during 2022-27.
A. The mounting consumer focus on personal hygiene & grooming and the widening availability of premium deodorants & perfumes at affordable prices are the prime aspects projected to drive the Global Fragrances Market during 2022-27. On the other hand, the shift of consumers from chemically-derived products to organic fragrances is a major growth challenge for the market, i.e., driven primarily by the sales of synthetic fragrances.
A. Household fragrances are likely to generate profitable prospects to the major companies in the Global Fragrances Market during 2022-27.
A. Asia-Pacific Fragrances Market would expand at a rapid growth rate and emerge as a promising growth opportunity for the companies operating in the industry over the forecast years.
