Philippines Perfume Market to Witness a CAGR of 13.90% During 2025-30

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Philippines Perfume Market Overview, Trends, Size and Forecast: 2025-2030

The Philippines Perfume Market size was valued at around USD349 million in 2024 and is projected to reach USD702 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 13.90% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The rise in the market is due to an increase in the need for personal grooming & self-care products, rising digital marketing & endorsements, changing lifestyle choices, expanding e-commerce platforms, rise in disposable income, growing demand for natural & chemical-free perfumes, the cosmetic industry, and others.

The growing emphasis of the Filipino, including males as well, on personal grooming and hygiene products like perfumes has increased. This is due to the changing lifestyle preferences and the need to look presentable, primarily in professional settings. The enhanced fragrance and the pleasant smell boost confidence, resulting in better choices. Additionally, with the shift of consumers towards sustainable and chemical-free perfumes with the green packaging is leading to a surge in the demand for perfumes in the Philippines.

Moreover, the growing young population with the increasing adoption of smartphones & high-speed internet services and the growing prevalence of e-commerce services in the country have accelerated the sale of perfumes in the country. The rising consumer base of body sprays and mass fragrances due to the price consciousness among the teens and young adults has further boosted the demand for growth of the perfume industry in the Philippines, further states the research report, “Philippines Perfume Market Analysis, 2025.”

Philippines Perfume Market Segmentation Insights:

Women’s Perfume Leads the Philippines Perfume Market

Based on product type, the market is further segmented into Men’s Perfume, Women’s Perfume, and Unisex Perfume. Women’s Perfume holds the majority of the market share, around 43%. This is due to the widespread availability, voluminous production, distinctive fragrances, personalized gift packages, long tradition of self-care, etc.

The increased ratio of females to males and the long-standing culture of grooming and personal care among the women have resulted in perfumes being a part of their daily use, with the broadened consumer base from teens to working professionals. The enhanced fragrance and the self-grooming boost confidence and create self-expression for working females. The availability of a wide range of fragrances and gift packs for birthdays and special occasions like Valentine’s Day, etc., increases the demand, hence facilitating the large market share of women’s perfume in the Philippines.

Glass Jar Packaging Generating Maximum Market Demand

The glass jar packaging dominates the perfume market in the Philippines with a market share of around 57%. It is due to the widespread accessibility, shift towards reusable packaging, premium quality, environmental friendliness, transparency, hygienic, extended shelf life, etc.

The packaging of perfumes in a glass jar is extensively practiced due to the non-reactiveness of the glass with the perfume, which is common in most of the other packaging materials, thus keeping the inside content clean and chemical-free. Moreover, the transparency of the glass jar allows consumers to inspect the quality and clarity of the perfume, offering a sense of control and satisfaction while purchasing the perfume. The glass jar also provides an aesthetic visual appeal to the shelf, and it can the glass jar can be recycled and reused, aligning with the sustainable goals of the Philippine government.

Thus, better inspection, longer shelf life, freshness, and nature-friendly premium, appealing packaging increase the demand for glass jar-packed perfumes in the Philippines.   

Top Companies in the Philippines Perfume Market

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading Philippines Perfume Market companies, including Bath & Body Works Inc., Clarins SA, Cosmetique Asia Corporation, Coty Inc., GOLDEN ABC Inc. (GABC), Groupe Berdoues Parfums et Cosmetiques, Inter Parfums Inc., L’Oréal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Natura & Co, Personal Collection Direct Selling Inc., Revlon Inc., Suyen Corporation, The Estée Lauder Companies Inc., Victoria’s Secret & Co., and others, are looking forward to increasing their market size & share.

Key Questions Answered in the Research Report

1. What is the scope, size, value, and forecast of the Philippines Perfume Market?
2. What is the volume and share of each segment in the Philippines Perfume Market?
3. What are the key trends shaping the Philippines Perfume Market from 2025 to 2030?
4. What growth factors and risks impact the Philippines Perfume Market?
5. What are the main challenges faced by players in the Philippines Perfume Market?
6. What are the top opportunities in the Philippines Perfume Market?
7. What does competitive analysis reveal about the Philippines Perfume Market landscape?
8. Who are the key players and companies leading the Philippines Perfume Market?
9. What innovations are transforming the future dynamics of the Philippines Perfume Market?
10. How are partnerships and collaborations driving Philippines Perfume Market growth?
11. How does the Philippines Perfume Market differ based on geography and segments?