India Beauty and Personal Care Market Research Report: Forecast (2022-2027)

Market Definition

Beauty & personal care products are an extensive range of distinct compounds extracted, either from synthetic or natural sources, to shield & enrich the skin and the physical appearance. With increasing insecurities about skin & appearance, especially among the younger generations, the demand for beauty & personal care products is mounting globally, including in countries like India.

It, in turn, is also instigating several companies to offer an extensive range of products that help address such complexities among people and foster the self-esteem of individuals. The extensive range of products includes sunscreens, color makeup, fragrances, serums, cleansers, and hair dyes, among others, for the massive consumer base, hinting toward an expansive industry growth.

Market Insights

The India Beauty & Personal Care Market is projected to grow at a CAGR of around 10% during the forecast period, i.e., 2022-27. The market growth is driven by the growing consciousness among people toward their skin health & higher emphasis on beauty products, propelling the demand for a wide range of beauty & personal care products. It, in turn, is instigating the leading players to introduce a wide range of products that cater to the needs of people with diverse requirements.

Besides, prominently the female population & a rise in the working class are among the major consumers in the beauty & personal care industry across India, generating substantial growth opportunities for the players to contribute to the market expansion.

In addition, as more and more people are becoming aware of the need to maintain personal heath & hygiene, several players are introducing a wide range of personal care products and stimulating the market growth. The same goes with the mounting beauty consciousness among people, improving disposable income, and an abundant presence of beauty products accessible easily at local markets, contributing to the market expansion across India.

Moreover, as the government of India is increasingly encouraging the adoption of digitalization across industries, several companies in beauty & personal care are making paradigm shifts to these platforms and offering online mediums for selling goods to consumers. This aspect is further complimented by the growing penetration of the Internet & smartphones, alongside the convenience of these sales channels for shopping.

Online mediums are becoming a primary source to purchase products due to the availability of exciting offers, several brands, products, and easy comparison, alongside services like doorstep delivery & easy finances. Hence, the sales of beauty & personal care products are widening across India and driving the market.

Key Trends in the India Beauty & Personal Care Market

• Awareness, Social Media Influence, and Customization of Beauty & Personal Care Products 

The government of India and several organizations are actively participating in the industries through initiatives to spread awareness about the importance of feminine & personal hygiene among people. In fact, many associations are conducting campaigns to distribute personal hygiene products and promote better health. For instance:

• In 2018, the state government in Odisha launched Ujjwala Sanitary Napkin to enhance access to basic hygiene products & create job opportunities for women. 

Such initiatives are playing a crucial role in influencing the sales & production of beauty & personal care products across India and stimulating the overall industry through 2027. 

Furthermore, the rising prevalence of social media with high beauty standards & skincare regimes are having a substantial influence on the population, especially the younger generations. It, in turn, is substantially contributing to the massive demands for different beauty & personal care products and generating remunerative opportunities for the leading players in the market.  

Furthermore, the inflating economic conditions of the people are further boosting the requirements for beauty & personal care products throughout the country and also hinting toward trends like customized, organic, & premium product variants. Hence, the future of the India Beauty & Personal Care Market is lucrative and shall witness significant growth in the coming years. 

Market Segmentation

Based on Type:

• Skincare/Sun Care
• Hair Care
• Oral Care
• Makeup & Color Cosmetic Products
• Bath & Shower
• Deodorants/Fragrances
• Others (Baby & Children Products, Derma Cosmetics, etc.)

Hair Care acquired a considerable share of the India Beauty & Personal Care Market in the previous years. It owes to the mounting cases of people suffering from issues like hair thinning, loss of volume, dryness, & several others due to pollution, hard water, and other reasons. It, in turn, is augmenting the demand for hair care products and generating growth opportunities for the leading players to increase their production & distribution capacities and cater to the burgeoning needs across the country.

Besides, with the presence of prominent brands and an extensive range of products like Dove & Sunsilk, prominent players like Unilever have gained swift momentum in the market with a massive consumer base over the years. 

On the other hand, Oral Care products are anticipated to make a significant contribution to the market growth during the forecast period. It owes principally to the changing lifestyles & unhealthy diets of people, comprising sugar-rich food, entwined with a substantial population of alcohol & tobacco consumers, propelling the demand for oral health care products.

Besides, since such aspects also cause several acute health issues like discomfort, pain, & even death, the need for oral care products is widening. In the same view, the government is also laying out campaigns & awareness programs to encourage people to use oral care products and be more precautionary. Hence, it is infusing the demand for effective oral hygiene products across India & fueling the overall market growth.

Based on Distribution Channels:

• Supermarkets & Hypermarkets
• Convenience Stores
• Pharmacies & Drug Stores
• Exclusive/Multi Brand Stores
• Online Stores
• Others (Hair Salons, Beauty Centers, Spas, etc.)

Online Stores are anticipated to dominate the India Beauty & Personal Care Market with the largest share during the forecast period. It owes principally to the growing digitalization in the country backed by the massive government encouragement, demonstrating a paradigm shift of several prominent companies toward these channels to operate the business.

Besides, as online websites offer several benefits like extensive product options, exciting deals, easy comparison, and budget buying, alongside services like door step-delivery and easy finances, and others, these channels are becoming a primary choice for purchasing goods across India and stimulating the market.

Additionally, the high penetration of the internet and smartphones and the convenience of buying an extensive range of beauty & personal care goods from different websites are paving the way for international brands to gain momentum among Indian customers.

These aspects are triggering several companies to offer new product varieties in the market & cater diverse needs of the people for their beauty & personal care regimes through online channels. It, in turn, shall also allow the companies to scale their businesses across India while leading the market toward substantial growth through 2027.  

Key Drivers in the India Beauty & Personal Care Market

• Organic Products & Expansive Men Grooming Range for Beauty & Personal Care

People today are augmenting the demand for beauty & personal care products that exhibit organic compounds and offer therapeutic benefits, natural, organic, anti-fatigue, antipollution, & anti-aging products, among others. As a result, the consumer base is widening rapidly across India.

Besides, men are nowhere behind being another section of prominent consumers in India. With growing social media influence and the urge to take care of the skin & appearance, several companies are introducing a wide range of men grooming products developed, especially to suit their skin, hair, and personal care.

Key Questions Answered in the Market Research Report:

1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the India Beauty & Personal Care Market?
2. What are the region-wise industry size, growth drivers, and challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the India Beauty & Personal Care Market?
4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the India Beauty & Personal Care Market based on the competitive benchmarking matrix?
5. What are the key results derived from surveys conducted during the India Beauty & Personal Care Market study?

Frequently Asked Questions