India Beauty and Personal Care Market Research Report: Forecast (2024-2030)

Market Definition

Beauty and personal care refer to a range of products and practices aimed at enhancing one's physical appearance and maintaining personal hygiene. This category includes skincare, haircare, cosmetics, fragrances, and grooming products, encompassing both essential hygiene routines and optional enhancements.

Market Insights & Analysis: India Beauty and Personal Care Market (2024-30):

The India Beauty and Personal Care Market size is estimated to grow at a CAGR of around 11.5% during the forecast period, i.e., 2024-30. The beauty and personal care sector in India is witnessing remarkable growth across various categories, including color cosmetics, fragrances, hair care, and skincare. This surge underscores a heightened emphasis on personal grooming and appearance among consumers, fueled by factors such as the rising median household income and increased accessibility to beauty products. Moreover, there has been a noticeable shift in grooming practices, with a growing number of men embracing personal care routines, contributing to the industry's expansion.

Furthermore, the influence of global trends, coupled with the advent of digital media and social platforms, is transforming consumer engagement within the beauty industry. This digital revolution is facilitating greater awareness, accessibility, and interaction with beauty products and brands. Additionally, environmental factors such as hotter temperatures and prolonged summer weather are continuing to boost the demand for skin care products like deodorants, sun protection lotions, etc.

Moreover, with continuous product innovations in the beauty and healthcare industry, and a boost in awareness among consumers to use chemical-free products, the demand for Ayurvedic skin care products is on the rise. Thus, these factors are foreseen to continue to support the size & volume of the India Beauty and Personal Care Market in the forecast years as well.

India Beauty and Personal Care Market Driver:

Growing Demand for Men's Grooming Range Driving India's Beauty & Personal Care Industry – The demand for grooming products among men is constantly surging across India due to the growing influence of celebrity culture and the heightening concern among males to boost their physical personalities, where hair & facial features play a big role. Apart from this, aggressive advertising tactics of men’s grooming manufacturers such as Unilever for Fair & Handsome, among others, are also contributing to boosting awareness among the male population regarding the need for skin care. As a result, India is witnessing a substantial need for men’s grooming products, especially toiletries.

Moreover, the concerns among the male population regarding skin issues from sun exposure are witnessed, owing to which the need for sun protection skin care products is also emerging among the male populace in India. Prominent manufacturers such as The Man Company, O3plus, etc., are constantly expanding their footprints in the Indian market to grab this opportunity. Further, the drive towards unisex beauty and skin care products is also witnessed among the male population.

According to a study by the Associated Chambers of Commerce & Industry of India (ASSOCHAM) in 2022, most men in India don't want to delve into the complex details of products and their formulae, so they rely on products from their family members. This is leading to the demand for unisex products, as these bridge the gap between consumer behavior and marketing while simplifying and addressing the functional needs of men. Thus, these factors are driving positive sales responses for men’s personal care products, fueling the market growth & expansion of India Beauty & Personal Care Products.

India Beauty and Personal Care Market Opportunity:

Inclination Towards Multi-Tasking Skincare Products to Offer Lucrative Opportunities – With the rapid urbanization and increase in working women, there's a growing need for efficient products that save time and cater to various needs simultaneously. As multitasking products offer convenience and versatility, appealing to busy individuals seeking streamlined routines, these are widely being adopted. Moreover, rising disposable incomes and exposure to global beauty trends have fueled the demand for innovative solutions in the Indian market. Consumers are also becoming more conscious of sustainability and value products that serve multiple purposes, reducing clutter and waste. As a result, skincare brands are increasingly focusing on developing multifunctional beauty and personal care products to meet the evolving demands of Indian consumers. For instance,

• In 2023, Sixam Glow, a skincare brand, launched in India to create a range of multi-tasking products targeting women.

As the beauty and skincare market in India continues to evolve concerning the surge in awareness and celebrity influence, the demand for multitasking products is anticipated to emerge substantially. Thus providing lucrative opportunities for India Beauty and Personal Care Market growth & expansion during 2024–2030.

India Beauty and Personal Care Market Challenge:

Counterfeit Products Posing a Critical Challenge for Market Growth & Expansion – Counterfeit products pose a challenge for the India Beauty and Personal Care Market, affecting both the consumer’s health and the business's integrity. The prevalence of counterfeit products affects consumer trust and leads to significant health risks due to the use of potentially harmful ingredients and unregulated manufacturing practices. Consumers, lured by lower prices or convincing packaging, unknowingly expose themselves to potential allergic reactions, skin irritations, or long-term health consequences. This leads to the risk of individual well-being along with strains on healthcare resources, eroding public confidence in the safety of beauty products. Furthermore, the proliferation of counterfeit goods destabilizes the integrity of the entire industry ecosystem. Additionally, this also perpetuates unfair competition, distorts market dynamics, and disadvantages legitimate businesses that uphold ethical practices. Thus restricting the revenue growth of legitimate businesses in the Beauty and Personal Care Industry in India.

India Beauty and Personal Care Market Trend:

Rising Popularity of CBD-Infused Beauty Products Transforming the Beauty & Personal Care Industry – The rising popularity of CBD-infused beauty products is catalyzing a transformation within the beauty & personal care industry. CBD, or cannabidiol, derived from the cannabis plant, is gaining traction for its potential therapeutic properties, including anti-inflammatory and antioxidant effects. As consumers increasingly prioritize wellness and seek natural alternatives, CBD-infused skincare, haircare, and cosmetics have emerged as sought-after options. These products promise a range of benefits, from soothing irritated skin to reducing signs of aging, appealing to a diverse demographic.

Moreover, some states in India have begun exploring the potential legalization of hemp cultivation and the production of CBD products for medicinal and industrial purposes, which has spurred innovation and market growth, with beauty brands incorporating CBD into their formulations to capitalize on this burgeoning trend. As a result, the beauty industry is witnessing a shift towards more holistic and wellness-focused offerings, reshaping consumer expectations and driving market demand.

India Beauty and Personal Care Market (2024-30): Segmentation Analysis

The India Beauty and Personal Care Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024–2030 at the national level. According to the market analysis, the market has been further classified as:

Based on Type

• Organic
• Conventional
• Vegan

The demand for beauty and personal care products in India is experiencing exponential growth, driven by consumer preferences for organic compounds with therapeutic benefits. Ingredients like vitamin C, salicylic acid, niacinamide, and hyaluronic acid are surging in popularity for their proven skincare efficacy. In response, beauty brands are intensifying their claims, emphasizing attributes such as "natural," "rich in vitamins," and "Ayurvedic" to enhance product appeal. This strategic shift aligns with consumers' increasing focus on transparency and authenticity, prompting brands to offer formulations that cater to these evolving preferences. As a result, the market is witnessing a proliferation of products tailored to meet consumer demands for effective, natural, and holistic beauty solutions.

Based on Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Pharmacies & Drug Stores
• Exclusive/Multi Brand Stores
• Online Stores
• Others (Hair Salons, Beauty Centers, etc.)

Online stores are emerging as the fastest-growing distribution channel for beauty and personal care products, driven by their convenience, extensive product range, and attractive discounts. Amid inflationary pressures, consumers often became more budget-conscious and found offers and discounts on online platforms much more appealing. To capitalize on this trend, industry players are focusing on bolstering their digital presence by introducing digital-first brands and partnerships with e-commerce and quick-commerce retailers such as Zepto, BigBasket, etc.

Also, as Indian consumers are increasingly seeking product information and reviews online, retail e-commerce is providing significant growth prospects for the market. Additionally, the expanding mobile internet penetration in India with the rollout of 5G services at competitive costs is presenting notable growth opportunities for e-commerce players to tap into tier-2 cities and beyond at reduced costs. These factors are foreseen to boost market growth & expansion during the forecast period.

India Beauty & Personal Care Industry Recent Development:

• 2023: Unilever Ventures, announced an investment of around USD 2.5 million in Wishcare, an India-based haircare and skincare brand, to help Wishcare expand its brand's product range, enter new markets, and consolidate its domestic presence.
• 2022: Colgate-Palmolive, launched a new toothpaste called Colgate Visible White to make teeth whiter. They have focused on having a transforming appearance in their latest campaign, as part of their commitment to improving oral health and beauty in India.

Gain a Competitive Edge with Our India Beauty and Personal Care Market Report

1. India Beauty and Personal Care Market Report by MarkNtel Advisors provides a detailed & thorough market analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. India Beauty and Personal Care Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.