An Outlook on the India Beauty & Personal Care Market to 2027

A recent research report published by MarkNtel Advisors has projected that the India Beauty & Personal Care Market is set to register a CAGR of around 10% during the forecast period, i.e., 2022-27. The market growth attributes to the mounting concerns over personal health & hygiene and growing consciousness about good looks.

Besides these, increasing demand for products with natural ingredients, the surging working women population, and massive private sector investments in cosmetics infrastructure are other crucial aspects projected to boost the market over the forecast years. The same aspect is instigating the prominent players to increase their production & distribution capacities and cater to the burgeoning demands for beauty & personal care products in India.

Moreover, the ease of buying these products across different sales channels with benefits like hassle-free online & cash payment options and an extensive range of products across convenience stores are also promulgating the market expansion. Furthermore, easy returns & replacements, and special discount offers on fresh arrival products are the other aspects contributing to the sales of beauty & personal care products and fueling the overall market growth, reveals the research report, "India Beauty and Personal Care Market Analysis, 2022."

Increasing Cases of Hair Fall & Thinning to Contribute Significantly to the Market Growth

Based on Type, Hair Care products are anticipated to acquire a considerable share of the India Beauty & Personal care Market during the forecast period. This growth attributes to the rapid surge in the adoption of western-style hair care regimes & mounting concerns over hair thinning, dryness, & volume loss, among others. These aspects are attributing to the emergence of hair care products in India and generating growth opportunities for the leading players to widen their product portfolio with the introduction of organic, natural, ayurvedic, and other such products for consumers with diverse needs, stimulating the overall industry growth across India through 2027. 

Competitive Landscape

According to MarkNtel Advisors, the leading players in the India Beauty & Personal Care Market include Unilever, Colgate-Palmolive India Ltd., Marico Ltd., Godrej Consumer Products Ltd., Dabur India Ltd., L'Oréal India Pvt. Ltd., Reckitt Benckiser (India) Ltd., Johnson & Johnson (India) Ltd., Wipro Consumer Care & Lighting Ltd., Gillette India Ltd., Patanjali Ayurved Ltd., Himalaya Drug Co., Emami Ltd., Procter & Gamble Home Products Ltd., ITC Ltd., Nivea India Pvt Ltd., Vini Cosmetics Pvt Ltd., Bajaj Consumer Care Ltd., and Oriflame India Pvt. Ltd.

Key Questions Answered in the Research Report:

1. What are the current & future trends in the India Beauty & Personal Care Market?
2. How has the industry been evolving in terms of geography & product adoption?
3. How has the competition been shaping across India, followed by their comparative factorial indexing?
4. What are the key growth drivers & challenges for the India Beauty & Personal Care Market?
5. What are the customer orientation, purchase behavior, and expectations from beauty & personal care product manufacturers across India?

Market Segmentation:

1. By Type (Baby & Children Products, Bath & Shower Products, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Skin Care, Sun Care, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Mass Beauty and Personal Care, Dermo cosmetics Beauty and Personal Care)
2. By Distribution Channel (Store-Based Retailing, Grocery Retailers, Convenience Stores, Hypermarkets, Supermarkets, Health and Beauty Specialist Retailers, Beauty Specialist Retailers, Chemists/Pharmacies, Other Health and Beauty Specialist Retailers, Other Non-Grocery, Specialists, Outdoor Markets, Other BPC Non-Grocery Specialists, Mixed Retailers, Department Stores, Non-Store Retailing, Direct Selling, E-Commerce, Non-retail channels, Hair Salons)
3. By Brands (Colgate, Fair & Lovely, Lifebuoy, Santoor, Dettol, Lux, Dove, Parachute Coconut Oil, Clinic Plus, Patanjali, Johnson's Baby, Godrej No. 1, Lakmé, Closeup, Pond's, Himalaya Herbals, Pears, Fogg, Bajaj)
4. By Company (Unilever, Colgate-Palmolive India Ltd., Marico Ltd., Godrej Consumer Products Ltd., Dabur India Ltd., L'Oréal India Pvt. Ltd., Reckitt Benckiser (India) Ltd., Johnson & Johnson (India) Ltd., Wipro Consumer Care & Lighting Ltd., Gillette India Ltd., Patanjali Ayurved Ltd., Himalaya Drug Co., Emami Ltd., Procter & Gamble Home Products Ltd., ITC Ltd., Nivea India Pvt Ltd., Vini Cosmetics Pvt Ltd., Bajaj Consumer Care Ltd., Oriflame India Pvt. Ltd.)