Press Release Description

Increasing Awareness among Men about Beauty & Wellness Products to Drive the Men’s Grooming Market in India

According to MarkNtel Advisors, the India Men’s Grooming Market is expecting around 11.2% CAGR during 2021-26. It attributes to the increasing awareness among Indian men about the personal care & beauty products, coupled with their changing lifestyles and increasing disposable income. Moreover, the extensive range of grooming products for men, their increasing inclination toward well-groomed looks, and easy availability of professional products on e-commerce platforms are other crucial factors predicted to drive the market over the forecast years.

Shaving Products to Rule the India Men’s Grooming Market through 2026

Currently, shaving creams, gels, trimmers, razors, & blades, among others, dominate the India Men's Grooming Market, owing to the introduction of innovative shavers & trimmers equipped with performance features by the leading market players on account of the mounting inclination of youth toward having facial hairs. As a result, companies are actively working on expanding their product offerings, which, in turn, is fueling the demand for shaving products across India.

With Easy Shopping & Replacements, Convenience Stores Witnessed the Maximum Sales of Men’s Grooming Products

The India Men’s Grooming Market substantially grew during 2016-19, primarily due to the surging sales of men's grooming products via online platforms. However, convenience stores have observed maximum overall sales owing to easy access & hassle-free payments & replacements they offer to the customers, coupled with the increasing establishments of supermarkets & hypermarkets in the country, reveals MarkNtel Advisors in their research report, “India Men’s Grooming Market Analysis, 2021.”

Key Competitors:

According to MarkNtel Advisors, the leading players in the India Men’s Grooming Market include Gillette India Ltd, Hindustan Unilever Ltd, Vini Cosmetics Pvt Ltd, Malhotra Shaving Products Pvt Ltd, Marico Ltd, Helene Curtis India Ltd, J K, Vidyut Metallics Ltd, Nivea India Pvt Ltd, McNroe Chemicals Pvt Ltd, Emami Ltd, Tarz Distribution India Pvt Ltd, Baccarose Perfumes & Beauty Products Pvt Ltd, ITC Ltd, Menezes Cosmetics Pvt Ltd, Godrej Consumer Products Ltd, L'Oréal India Pvt Ltd, Procter & Gamble Hygiene & Health Care Ltd, VI John Group, and Reckitt Benckiser (India) Ltd.

Key Questions Answered in the Study:

  1. What are the current & future trends in the India Men’s Grooming Market?
  2. How has the industry been evolving in terms of geography & product adoption?
  3. How has the competition been shaping across India, followed by their comparative factorial indexing?
  4. What are the key growth drivers & challenges for the India Men’s Grooming Market?
  5. What are the customer orientation, purchase behavior, and expectations from men's grooming product manufacturers across India?

Market Segmentation:

  1. By Type (Shaving, Pre-Shaving, Razors & Blades, Toiletries, Bath & Shower, Deodorants, Skin Care, Fragrances)
  2. By Sales Channel (Store-Based Retailing, Grocery Retailers, Modern Grocery Retailers, Convenience Stores, Hypermarkets, Supermarkets, Traditional Grocery Retailers, Non-Grocery Specialists, Health and Beauty Specialist Retailers, Beauty Specialist Retailers, Chemists/Pharmacies, Other Health and Beauty Specialist Retailers, Other Non-Grocery Specialists, Outdoor Markets, Mixed Retailers, Department Stores, Non-Store Retailing, Direct Selling, E-Commerce, Non-retail channels and Hair Salons)
  3. By Brands (Fogg, Wilkinson, Gillette vector Plus, Gillette Mach3, Super-Max, Park Avenue, Axe, Set Wet, Topaz, Wild Stone, Emami Fair & Handsome, Laser, Brylcreem, Nivea Deodorant for Men, Engage, Old Spice, Godrej, Gillete, Garnier men, Others)
  4. By Company (Gillette India Ltd, Hindustan Unilever Ltd, Vini Cosmetics Pvt Ltd, Malhotra Shaving Products Pvt Ltd, Marico Ltd, Helene Curtis India Ltd, J K, Vidyut Metallics Ltd, Nivea India Pvt Ltd, McNroe Chemicals Pvt Ltd, Emami Ltd, Tarz Distribution India Pvt Ltd, Baccarose Perfumes & Beauty Products Pvt Ltd, ITC Ltd, Menezes Cosmetics Pvt Ltd, Godrej Consumer Products Ltd, L'Oréal India Pvt Ltd, Procter & Gamble Hygiene & Health Care Ltd, VI John Group, Reckitt Benckiser (India) Ltd.)