India Men’s Grooming Market to Achieve a CAGR of 12.1% During the forecast Period, 2024-30

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The India Men’s Grooming Market is projected to grow at a CAGR of 12.1% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. The market expansion can be attributed to the increasing awareness regarding health, wellness, and personal care among men, along with changing societal standards that place a larger focus on personal grooming and appearance. With the rise of social media & exposure to global beauty standards, men are becoming more conscious of their looks and actively seeking ways to improve them.

Furthermore, the influence of celebrities and influencers who portray well-groomed appearances are further pushing consumers in the country to pay attention to their grooming habits. As men become more conscious of the value of grooming, they are investing in skincare, haircare, shaving, and other grooming products to improve their appearance and general well-being. This shift is leading to a surged demand for men's grooming products, hence augmenting the market growth.

Besides, as customers become more conscious of chemicals and cruelty-free components, they are demanding safe ingredients in a variety of product formulations such as shampoos, skin care, shaving products, etc., which is surging the demand for natural, vegan, and chemical-free products in the country. This, in turn, is driving manufacturers to introduce top-tier inventive and new product formulations, resulting in increased demand for label-friendly and cruelty-free goods and market growth.

Moreover, the increasing internet penetration and rising smartphone adoption in the country have significantly increased e-commerce activities, leading to doorstep deliveries and easy procurement of men's grooming products for consumers, which is further increasing their adoption and ultimately driving the industry growth, further states the research report, “India Men’s Grooming Market Analysis, 2024.”

India Men’s Grooming Market Segmentation Analysis

Skin Care Segment is Expected to Hold Major Market Share

Based on the category, the market is segmented into Shaving, Skincare, Hair Care, and Fragrance. Of them all, the Skin Care segment is poised for a substantial share in the Men’s Grooming Market driven by increasing demand for various face care and body care products among consumers. The increased awareness regarding the benefits of doing skincare, fueled by influencer culture and targeted marketing campaigns by manufacturers, is driving up demand for skincare products among Indian males. Furthermore, developments in product formulations, catering specifically to varied skin types such as dry, oily, and others, are encouraging customers to choose a choice of formulations in skin care product ranges, hence driving market expansion. The increased adoption of various skin care products like creams, lotions, scrubs, and among men, specifically tailored to their skin types, is driving up demand and market growth.

Online Platform is Anticipated to Account for a Prominent Market Share

Based on sales channels, the market is bifurcated into Offline and Online. Out of them both, the Online platform is expected to hold a considerable share due to the increasing online sales of men’s grooming products across the country. The widespread internet connectivity and smartphone usage across the country are dramatically increasing access to online platforms, making purchasing easier for customers. Furthermore, the ease of browsing a large choice of grooming products such as lotions, creams, scents, razors, shaving products, etc., is enabling consumers to make their decisions from home. In addition, shopping from the comfort of one's own home is further appealing to the modern Indian consumer's lifestyle, propelling online sales in India.

India Men’s Grooming Market Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, Colgate Palmolive India Ltd., Hindustan Unilever, Ltd., Vini Cosmetics, Pvt. Ltd., Malhotra Shaving Products, Pvt. Ltd., Marico, Ltd., Estée Lauder Inc, Reckitt Benckiser (India) Ltd, Beiersdorf India Pvt. Limited, McNroe India, Pvt. Ltd, Emami Ltd., VLCC Health Care Limited, Godrej Consumer Products Ltd, L'Oréal India Pvt. Ltd, Procter & Gamble Hygiene & Health Care Ltd, VI John Group, and others are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the India Men’s Grooming Market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & solution adoption?
5. How has the competition been shaping across various regions?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?