India Men's Grooming Market Research Report: Forecast (2024-2030)

Market Definition

Men grooming refers to the practice of maintaining personal hygiene, appearance, and overall well-being through various grooming activities. This includes skincare routines, hair care, facial hair grooming, nail care, and body grooming. Men's grooming has evolved beyond basic hygiene to encompass fashion trends, style choices, and self-expression. It involves the usage of grooming products such as cleansers, moisturizers, shaving creams, and colognes tailored to individual preferences and skin types.

Market Insights & Analysis: India Men’s Grooming Market (2024-30):

The India Men’s Grooming Market is estimated to grow at a CAGR of around 12.1% during the forecast period, i.e., 2024-30. The market growth imputes the increasing awareness about health, wellness, and personal care among men driven by changing societal norms that place greater emphasis on personal grooming and presentation. With the rise of social media & exposure to global beauty standards, a considerable share of Indian men, have become more conscious of their appearance and are actively seeking ways to enhance it. Additionally, the influence of celebrities and influencers showcasing well-groomed looks has further encouraged men to pay attention to their grooming habits in the country.

With greater awareness of the importance of grooming, men have been increasingly investing in skincare, haircare, and grooming products in line with their skin type and climatic conditions to maintain their appearance and overall well-being. Further, the availability of a diverse range of grooming products tailored to different skin types and preferences has surged the demand for men’s grooming products in the country, thus augmenting market growth.

Moreover, with the rising awareness about chemicals and cruelty-free ingredients, consumers have been inclined towards safe ingredients in different product formulations such as shampoos, skin care, shaving products, etc. This is leading the manufacturers to launch top-notch innovative and new product formulations, surging demand for label-friendly and cruelty-free products. For instance:

• In 2023, Bravado launched natural ingredient products for hair care, face care, beard & mustache care, and body care.

Furthermore, the easy procurement of men's grooming products due to surged e-commerce activities and doorstep deliveries for consumers is surging their adoption and ultimately driving the growth of the Men’s Grooming Market during 2024-30.

India Men’s Grooming Market Driver:

Rising Disposable Incomes to Surge the Spending on Personal Grooming Products – India has been witnessing a steady increase in disposable incomes across various demographics, driven by economic development, urbanization, and a burgeoning middle-class population in the country. Additionally, government initiatives aimed at financial inclusion, such as the Pradhan Mantri Jan Dhan Yojana, have further bolstered disposable incomes by expanding access to banking services. Additionally, the proliferation of digital payment platforms & e-commerce has facilitated greater consumer spending. For instance:

• In 2023, the National Statistical Office of India stated an almost 100% increase in the country's per capita net national income (at current prices) at approximately USD 2,083 for the financial year of 2022-23 compared to 2014-15.
• As per PRICE survey of 2023, the Indian middle class population is expected to increase its share in the total national population from around 31% in 2023 to nearly 38% in 2031 and about 60% in 2047.

With greater financial resources at their disposal, men are increasingly inclined to invest in grooming products to enhance their appearance and self-confidence. The ability of individuals to spend more on personal care and grooming products without significantly impacting their overall budget has created a demand for grooming products. This increased affordability encouraged consumers to explore and purchase a wider range of grooming products augmenting market growth.

India Men’s Grooming Market Opportunity:

Surging Government Initiatives Propelling E-commerce Activities in India to Boost Men’s Grooming Market – With a growing emphasis on fostering growth and innovation in the country, the government of India has been developing various policies and strategies to streamline e-commerce activities. The government has introduced various policies & initiatives, such as the National Digital Commerce Policy, National E-Commerce Policy, etc., to facilitate the expansion & modernization of the e-commerce ecosystem.

Additionally, initiatives such as Digital India and Startup India have provided support & incentives for e-commerce startups and digital businesses, fostering entrepreneurship and innovation in the sector. Also, as online shopping platforms continue to gain traction and expand their reach across diverse regions, they offer unprecedented accessibility to a wide array of grooming products tailored to men's needs, which is expected to create opportunities in the India Men’s Grooming Market.

India Men’s Grooming Market Challenge:

Surging Incidences of Skin Problems Due to Chemical-based Cosmetic Products to Impede Market Growth – The proliferation of synthetic ingredients in skincare & grooming products with harsh chemicals that could strip the skin of its natural oils & disrupt its delicate balance has resulted in severe skin allergies among consumers. Additionally, inadequate awareness about proper skincare routines and excessive use of synthetic chemical-based products instead of skin-friendly and gentle formulations are further leading to unknowingly exacerbating existing skin issues or developing new ones.

Furthermore, the presence & adoption of cheaper and poor-quality grooming products by consumers are further raising the problems among men in India. Moreover, the accidental inclusion of microbial infestation in product formulations further hamper the quality of the product, leading to skin allergies and product recalls, thus resulting in hampering the India Men’s Grooming Market, eventually.

India Men’s Grooming Market Trend:

Shifting Consumer Preference Towards Natural & Organic Personal Care Products to Proliferate Market Growth – The heightened awareness about the potentially harmful effects of synthetic chemicals commonly found in traditional grooming products is leading consumers to seek safer alternatives. Additionally, the desire for sustainable & eco-friendly options aligns with a growing global consciousness towards environmental preservation and ethical consumerism, further fuelling the demand for organic & natural personal care products.

The rise of social media and online influencers advocating for natural living and clean beauty is also playing an influential role in changing consumer perceptions of natural & organic products. These changing perceptions are significantly leading men to adopt products made with natural ingredients, hence surging their demand in the market. Consequently, manufacturers such as Unilever, P&C, etc., have been launching innovative & tailored natural men's grooming products to cater to this trending demand.

India Men’s Grooming Market (2024-30): Segmentation Analysis

The India Men’s Grooming Market study by MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment and includes predictions for the period 2024–2030 at the country level. In accordance to the analysis, the market has been further classified as:

Based on Category

• Shaving
  • Shaving Foam, Cream & Gel
  • After Shave Lotion
  • Razor Blade
  • Disposable Blades
  • Blade Systems
  • Electric Product (Trimmer)
• Skin Care
  • Face Care
  • Body Care
• Hair Care
  • Shampoo
  • Conditioner
  • Oil
  • Others (Gel, Spray & Serum, etc.)
• Fragrance
  • Deodorants
  • Perfume (EDT, Cologne)

The Skin Care segment is anticipated to hold a major share of the India Men's Grooming Market during the forecast period, owing to the increasing consumer inclination towards body and face care products. The heightened awareness regarding skincare benefits, propelled by influencer culture & targeted marketing campaigns, is spurring the demand for skincare products among Indian men.

Additionally, advancements in product formulations, catering specifically to diverse skin types, such as dry, oily skin, and others, are further leading consumers to opt for a variety of formulations in skin care product ranges, augmenting its market growth.

Based on Sales Channel:

• Offline
  • Specialty Stores
  • Supermarkets/Hypermarkets
  • General Stores
• Online

The widespread adoption of internet connectivity and smartphones in India is greatly improving access to Online Platforms, making shopping more convenient. Consumers can now easily browse and purchase a variety of grooming products like lotions, creams, and fragrances from home, aligning with the modern lifestyle and boosting online sales growth.

Moreover, manufacturers of men's grooming products are also leveraging targeted marketing & partnerships with e-commerce giants like Amazon and Flipkart to expand their online reach, further driving sales. Additionally, the availability of detailed product information online, including type, aroma, packaging, contents, ingredients, reviews, and comparison tools, is further simplifying the purchasing process and fueling India Men's Grooming Market growth.

India Men’s Grooming Industry Recent Development:

• 2023: Beardo, a male grooming brand in India introduced its ammonia-free permanent hair colour range for men in India.
• 2022: Vega launched SmartOne Beard trimmers for men on Flipkart with a 1-year product warranty and on-site service in selected cities.

Gain a Competitive Edge with Our India Men’s Grooming Market Report

• India Men’s Grooming Market Report by Markntel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• India Men’s Grooming Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.