India Men's Grooming

India Men's Grooming Market Research Report: Forecast (2021-2026)

By Type (Shaving, Pre-Shaving, Razors & Blades, Toiletries, Bath & Shower, Deodorants, Skin Care, Fragrances), By Sales Channel (Store-Based Retailing, Grocery Retailers, Modern Grocery Retailers, Con Read more

  • FMCG
  • Jan 2021
  • 94
  • CG33015

Market Definition

Male grooming is men inclined toward fashion & enhancing their appearance. To look fit & young, men are more receptive to skincare & hair care products than women. They may not spend on products as much as women do, but they are willing to move past what they can find in a supermarket or hypermarket. Men are adopting one or the other form of grooming regimes. Due to this, the Men's Grooming Market in India has significantly evolved over the previous few years.

Market Insights

The India Men’s Grooming Market is anticipated to grow at a CAGR of 11.2% during the forecast period, i.e., 2021-26. The growth of the market attributes primarily to the rapidly changing lifestyles & demographics, significantly improving disposable income, rising social media exposure, numerous product choices, the expanding retail sector, and the rapidly growing urban population. As a result, there is a swelling demand for cosmetics & personal care products among Indian men, especially the youth. Moreover, the burgeoning sales of shaving products, deodorants, & antiperspirants are also significantly contributing to the overall growth of the India Men's Grooming Market.

Report Coverage Details
Study Period Historical Data: 2016-19
Base Year: 2020
Forecast Period: 2021-26
CAGR 11.2%
Key Companies Profiled Gillette India Ltd, Hindustan Unilever Ltd, Vini Cosmetics Pvt Ltd, Malhotra Shaving Products Pvt Ltd, Marico Ltd, Helene Curtis India Ltd, J K, Vidyut Metallics Ltd, Nivea India Pvt Ltd, McNroe Chemicals Pvt Ltd, Emami Ltd, Tarz Distribution India Pvt Ltd, Baccarose Perfumes & Beauty Products Pvt Ltd, ITC Ltd, Menezes Cosmetics Pvt Ltd, Godrej Consumer Products Ltd, L'Oréal India Pvt Ltd, Procter & Gamble Hygiene & Health Care Ltd, VI John Group, Reckitt Benckiser (India) Ltd, Others
Unit Denominations USD Million/Billion

 

Impact of Covid-19 on the India Men’s Grooming Market

In 2020, the Covid-19 pandemic moderately impacted the India Men’s Grooming Market due to reduced production & consumption, coupled with a significant decline in consumer spending. Since many social arrangement facilities & offices were closed due to stringent movement restrictions, it reduced the use of men's grooming products, particularly shaving products.

However, the 'Do-It-Yourself (DIY)' grooming trend witnessed significant growth amidst the pandemic. Since many beauty salons were closed, and even in places where they were not, consumers were forgoing services owing to concerns over close physical contact. As a result, men were trying different looks during the lockdown, which marginally surged the sales of men's grooming products.

Presently, personal grooming firms are actively focusing on their e-commerce platforms & supplying at-home personal care goods to ensure consumer engagement on their websites.

India Men's Grooming Market Research Report: Forecast (2021-2026)

Market Segmentation

Based on Sales Channel:

  • Store-Based Retailing
  • Grocery Retailers
  • Modern Grocery Retailers
  • Convenience Store
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Non-Grocery Specialists
  • Health and Beauty Specialist Retailers
  • Chemists/Pharmacies
  • Other Health and Beauty Specialists Retailers
  • Outdoor Markets
  • Mixed Retailers
  • Department Store
  • Non-Store Retailing
  • Direct Selling
  • E-Commerce
  • Non-Retail Channels
  • Hair Salons

Of them all, Convenience stores have been the major sales channels for men’s grooming products. The India Men’s Grooming Market witnessed substantial growth during 2016-19 owing to the increasing sales of grooming products through online platforms. Convenience stores have been the most prominent sales channels for men’s grooming products due to easy access & hassle-free payments & replacements.

However, the burgeoning number of supermarkets & hypermarkets in the country has also been one of the promising reasons behind the massive sales of men's grooming products through convenience stores. Moreover, while many Indian men choose to visit salons for shaving or facial hair trimming, the closure of such shops during lockdown infused the demand for at-home products.

Based on Type:

  • Shaving
  • Pre-Shaving
  • Razors & Blades
  • Toiletries
  • Bath & Shower
  • Deodorants
  • Skin Care
  • Fragrances

Here, Shaving products like creams, gels, trimmers, razors, & blades, among others, currently account for a significant share in the India Men's Grooming Market. Various market leaders are launching innovative shavers & trimmers equipped with new performance features based on the latest technologies, owing primarily to the mounting inclination of youngsters toward growing facial hairs. Their product offerings have rapidly & extensively expanded, from basic blades to body groomers & electric shavers. Hence, these aspects are propelling the demand for shaving products in India and fueling the overall market growth.

Key Questions Answered in the Market Research Report:

  1. What are the key overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of India Men’s Grooming Market?
  2. What is the region-wise industry size, growth drivers & challenges, and key market trends?
  3. What are the key innovations, technology upgrades, opportunities, regulations in the India Men’s Grooming Market?
  4. Who are the key competitors or players and how do they perform in India Men’s Grooming Market based on the competitive benchmarking matrix?
  5. What are the key results derived from surveys conducted during the India Men’s Grooming Market study?

Frequently Asked Questions

A. The India Men’s Grooming Market is forecast to grow at a CAGR of 11.2% during 2021-26.

A. Shaving products like gels, creams, trimmers, blades, razors, etc., are projected to emerge as an area of remunerative opportunities for the leading players in the India Men’s Grooming Market through 2026.

A. The increasing consumer awareness about the harmful effects of grooming products with chemical compounds, leading to the surging demand for natural, clean-label, & organic products, is the primary growth opportunity anticipated to drive the India Men’s Grooming Market in the coming years.

  1. Introduction
    1. Product Definition
    2. Research Process
    3. Market Segmentation
    4. Assumptions
  2. Preface
  3. Executive Summary
  4. Impact of COVID-19 on India Men’s Grooming
  5. India Men’s Grooming Outlook, 2016-2026F (USD Million)
    1. Market Size & Analysis
      1. Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type
        1. Shaving Market Outlook, 2016-2026F
          1. Revenues (USD Million)
          2. Volume (Million litres)
        2. Pre-Shaving Market Outlook, 2016-2026F
          1. Revenues (USD Million)
          2. Volume (Million litres)
        3. Razors & Blades Market Outlook, 2016-2026F
          1. Revenues (USD Million)
          2. Volume (Million Units)
        4. Toiletries Market Outlook, 2016-2026F
          1. Revenues (USD Million)
          2. Volume (Million litres)
        5. Bath & Shower Market Outlook, 2016-2026F
          1. Revenues (USD Million)
          2. Volume (Million litres)
        6. Deodorants Market Outlook, 2016-2026F
          1. Revenues (USD Million)
          2. Volume (Million litres)
        7. Skin Care Market Outlook, 2016-2026F
          1. Revenues (USD Million)
          2. Volume (Million litres)
        8. Fragrances (Premium) Market Outlook, 2016-2026F
          1. Revenues (USD Million)
          2. Volume (Million litres)
      2. By Sales Channel
        1. Store-Based Retailing
        2. Grocery Retailers
        3. Modern Grocery Retailers
        4. Convenience Store
        5. Hypermarkets
        6. Supermarkets
        7. Traditional Grocery Retailers
        8. Non-Grocery Specialists
        9. Health and Beauty Specialist Retailers
        10. Chemists/Pharmacies
        11. Other Health and Beauty Specialists Retailers
        12. Outdoor Markets
        13. Mixed Retailers
        14. Department Store
        15. Non-Store Retailing
        16. Direct Selling
        17. E-Commerce
        18. Non-Retail Channels
        19. Hair Salons
      3. By Region
        1. North
        2. East
        3. West
        4. South
        5. North-East
      4. By Company
        1. Revenue, By Company
        2. Revenue, By Brand
  6. India Men’s Grooming Policies, Regulations, Product Standards
  7. India Men’s Grooming Trends & Insights
  8. India Men’s Grooming Dynamics
    1. Growth Drivers
    2. Challenges
    3. Impact Analysis
  9. India Men’s Grooming Hotspot & Opportunities
  10. India Men’s Grooming Key Strategic Imperatives for Success & Growth
  11. Competition Outlook
    1. Competition Matrix
      1. Product/ Solution Portfolio
      2. Target Markets
      3. Target End Users
      4. Research & Development
      5. Strategic Alliances
      6. Strategic Initiatives
    2. Company Profiles of Top Companies (Business Description, Product Segments, Business Segments, Financials, Strategic Alliances/ Partnerships, Future Plans)
      1. Gillette India Ltd
      2. Hindustan Unilever Ltd
      3. Vini Cosmetics Pvt Ltd
      4. Malhotra Shaving Products Pvt Ltd
      5. Marico Ltd
      6. Helene Curtis India Ltd, J K
      7. Vidyut Metallics Ltd
      8. Nivea India Pvt Ltd
      9. McNroe Chemicals Pvt Ltd
      10. Emami Ltd
      11. Tarz Distribution India Pvt Ltd
      12. Baccarose Perfumes & Beauty Products Pvt Ltd
      13. ITC Ltd
      14. Menezes Cosmetics Pvt Ltd
      15. Godrej Consumer Products Ltd
      16. L'Oréal India Pvt Ltd
      17. Procter & Gamble Hygiene & Health Care Ltd
      18. VI John Group
      19. Reckitt Benckiser (India) Ltd
      20. Others
        1. By Brands
          1. Fogg
          2. Wilkinson
          3. Gillette vector Plus
          4. Gillette Mach3
          5. Super-Max
          6. Park Avenue
          7. Axe
          8. Set Wet
          9. Topaz
          10. Wild Stone
          11. Emami Fair & Handsome
          12. Laser
          13. Brylcreem
          14. Nivea Deodorant for Men
          15. Engage
          16. Old Spice
          17. Godrej
          18. Gillete
          19. Garnier men
          20. Others
  12. Disclaimer
India Men's Grooming Market Segmentation