India Men's Grooming Market Research Report: Forecast (2024-2030)

India Men's Grooming Market - By Category (Shaving [Shaving Foam, Cream & Gel, After Shave Lotion, Razor Blade, Electric Product], Skin Care [Face Care, Body Care], Hair Care [Shampoo, Conditioner, Oi... ... poo, Conditioner, Oil, Others], Fragrance [Deodorants, Perfume]), By Price Category (Premium, General), By Sales Channel (Offline, Online) and others Read more

  • FMCG
  • Apr 2024
  • 94
  • PDF, Excel, PPT

Market Definition

Men grooming refers to the practice of maintaining personal hygiene, appearance, and overall well-being through various grooming activities. This includes skincare routines, hair care, facial hair grooming, nail care, and body grooming. Men's grooming has evolved beyond basic hygiene to encompass fashion trends, style choices, and self-expression. It involves the usage of grooming products such as cleansers, moisturizers, shaving creams, and colognes tailored to individual preferences and skin types.

Market Insights & Analysis: India Men’s Grooming Market (2024-30):

The India Men’s Grooming Market is estimated to grow at a CAGR of around 12.1% during the forecast period, i.e., 2024-30. The market growth imputes the increasing awareness about health, wellness, and personal care among men driven by changing societal norms that place greater emphasis on personal grooming and presentation. With the rise of social media & exposure to global beauty standards, a considerable share of Indian men, have become more conscious of their appearance and are actively seeking ways to enhance it. Additionally, the influence of celebrities and influencers showcasing well-groomed looks has further encouraged men to pay attention to their grooming habits in the country.

Report Coverage Details
Study Period Historical Data: 2019-22
Base Year: 2023
Forecast Period: 2024-30
CAGR (2024-2030) 12.1%
Region Covered North, East , West, South
Key Companies Profiled Colgate Palmolive India Ltd., Hindustan Unilever, Ltd., Vini Cosmetics, Pvt. Ltd., Malhotra Shaving Products, Pvt. Ltd., Marico, Ltd., Estée Lauder Inc, Reckitt Benckiser (India) Ltd, Beiersdorf India Pvt. Limited, McNroe India, Pvt. Ltd, Emami Ltd., VLCC Health Care Limited, Godrej Consumer Products Ltd, L'Oréal India Pvt. Ltd, Procter & Gamble Hygiene & Health Care Ltd, VI John Group, Others
Unit Denominations USD Million/Billion

 

With greater awareness of the importance of grooming, men have been increasingly investing in skincare, haircare, and grooming products in line with their skin type and climatic conditions to maintain their appearance and overall well-being. Further, the availability of a diverse range of grooming products tailored to different skin types and preferences has surged the demand for men’s grooming products in the country, thus augmenting market growth.

Moreover, with the rising awareness about chemicals and cruelty-free ingredients, consumers have been inclined towards safe ingredients in different product formulations such as shampoos, skin care, shaving products, etc. This is leading the manufacturers to launch top-notch innovative and new product formulations, surging demand for label-friendly and cruelty-free products. For instance:

  • In 2023, Bravado launched natural ingredient products for hair care, face care, beard & mustache care, and body care.

Furthermore, the easy procurement of men's grooming products due to surged e-commerce activities and doorstep deliveries for consumers is surging their adoption and ultimately driving the growth of the Men’s Grooming Market during 2024-30.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. India Men’s Grooming Market, Start-up Ecosystem
    1. Entrepreneurial Activity
    2. Year-on-Year Funding Received
    3. Funding Received by Top Companies
    4. Key Investors Active in the Market
    5. Series Wise Funding Received
      1. Seed Funding
      2. Angel Investing
      3. Venture Capitalist (VC) Funding
      4. Others
  5. India Men’s Grooming Market Trends & Developments
  6. India Men’s Grooming Market Dynamics
    1. Drivers
    2. Challenges
  7. India Men’s Grooming Market Hotspots & Opportunities
  8. India Men’s Grooming Market Regulations, Norms, and Standards
  9. India Men’s Grooming Market Supply Chain Analysis
  10. India Men’s Grooming Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Category
        1. Shaving
          1. Shaving Foam, Cream & Gel -Market Size & Forecast 2019-2030F, USD Million
          2. After Shave Lotion - Market Size & Forecast 2019-2030F, USD Million
          3. Razor Blade - Market Size & Forecast 2019-2030F, USD Million
            1. Disposable Blades- Market Size & Forecast 2019-2030F, USD Million
            2. Blade Systems- Market Size & Forecast 2019-2030F, USD Million
          4. Electric Product (Trimmer) - Market Size & Forecast 2019-2030F, USD Million
        2. Skin Care
          1. Face Care- Market Size & Forecast 2019-2030F, USD Million
          2. Body Care- Market Size & Forecast 2019-2030F, USD Million
        3. Hair Care
          1. Shampoo- Market Size & Forecast 2019-2030F, USD Million
          2. Conditioner- Market Size & Forecast 2019-2030F, USD Million
          3. Oil-Market Size & Forecast 2019-2030F, USD Million
          4. Others (Gel, Spray & Serum, etc.)- Market Size & Forecast 2019-2030F, USD Million
        4. Fragrance
          1. Deodorants- Market Size & Forecast 2019-2030F, USD Million
          2. Perfume (EDT, Cologne) - Market Size & Forecast 2019-2030F, USD Million
      2. By Price Category
        1. Shaving- Market Size & Forecast 2019-2030F, USD Million
          1. Premium- Market Size & Forecast 2019-2030F, USD Million
          2. General- Market Size & Forecast 2019-2030F, USD Million
        2. Skin Care- Market Size & Forecast 2019-2030F, USD Million
          1. Premium- Market Size & Forecast 2019-2030F, USD Million
          2. General- Market Size & Forecast 2019-2030F, USD Million
        3. Hair Care- Market Size & Forecast 2019-2030F, USD Million
          1. Premium- Market Size & Forecast 2019-2030F, USD Million
          2. General- Market Size & Forecast 2019-2030F, USD Million
        4. Fragrance- Market Size & Forecast 2019-2030F, USD Million
          1. Premium- Market Size & Forecast 2019-2030F, USD Million
          2. General- Market Size & Forecast 2019-2030F, USD Million
      3. By Sales Channel
        1. Offline- Market Size & Forecast 2019-2030F, USD Million
          1. Specialty Stores- Market Size & Forecast 2019-2030F, USD Million
          2. Supermarkets/Hypermarkets- Market Size & Forecast 2019-2030F, USD Million
          3. General Stores- Market Size & Forecast 2019-2030F, USD Million
        2. Online- Market Size & Forecast 2019-2030F, USD Million
      4. By Region
        1. North
        2. East
        3. West
        4. South
      5. By Company
        1. Revenue Shares
        2. Competition Characteristics
  11. North India Men’s Grooming Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Category- Market Size & Forecast 2019-2030F, USD Million
      2. By Price Category- Market Size & Forecast 2019-2030F, USD Million
      3. By Sales Channel- Market Size & Forecast 2019-2030F, USD Million
  12. West India Men’s Grooming Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Category- Market Size & Forecast 2019-2030F, USD Million
      2. By Price Category- Market Size & Forecast 2019-2030F, USD Million
      3. By Sales Channel- Market Size & Forecast 2019-2030F, USD Million
  13. East India Men’s Grooming Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Category- Market Size & Forecast 2019-2030F, USD Million
      2. By Price Category- Market Size & Forecast 2019-2030F, USD Million
      3. By Sales Channel- Market Size & Forecast 2019-2030F, USD Million
  14. South India Men’s Grooming Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Category- Market Size & Forecast 2019-2030F, USD Million
      2. By Price Category- Market Size & Forecast 2019-2030F, USD Million
      3. By Sales Channel- Market Size & Forecast 2019-2030F, USD Million
  15. India Men’s Grooming Market Key Strategic Imperatives for Growth & Success
  16. Competition Outlook
    1. Company Profiles
      1.  Colgate Palmolive India Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Hindustan Unilever, Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Vini Cosmetics, Pvt. Ltd
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Malhotra Shaving Products, Pvt. Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Marico, Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Estée Lauder Inc
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Reckitt Benckiser (India) Ltd
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8.  Beiersdorf India Pvt. Limited
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. McNroe India, Pvt. Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Emami Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11.  VLCC Health Care Limited
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      12. Godrej Consumer Products Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      13. L'Oréal India Pvt. Ltd.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      14. Procter & Gamble Hygiene & Health Care Ltd
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      15. VI John Group
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      16. Others
  17. Disclaimer


MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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