India Men's Grooming Market Research Report: Forecast (2026-2032)

By Product Category (Shaving Products, Beard & Moustache Care, Grooming Appliances, Skin Care, Hair Care & Styling, Bath & Body Care, Fragrances), By Price Category (Premium, Mass Market), By Sales Ch... ... Market), By Sales Channel (Online, Offline), and others Read more

  • FMCG
  • Jul 2026
  • 145
  • PDF, Excel, PPT

India Men’s Grooming Market Key Takeaways

  • The India men’s grooming market size was valued at USD 2.47 billion in 2025 and is projected to grow from USD 2.64 billion in 2026 to USD 4.01 billion by 2032.
  • The market is projected to register a CAGR of 7.2% during 2026–2032.
  • By product category, shaving products were the dominant segment in the market accounting for 48% of the market share in 2026.
  • By sales channel, offline was the market leader commanding 64% of the market in 2026.
  • The industry is fragmented, with the top five players collectively accounting for approximately 37% of the market share in 2026.

India Men’s Grooming Market Size and Outlook

The men’s grooming industry in India was valued at USD 2.47 billion in 2025 and is currently standing at USD 2.64 billion in 2026. The industry is projected to grow to USD 4.01 billion by 2032 showcasing a CAGR of around 7.2% during the forecast period, i.e., 2026–32. The market is evolving beyond its traditional dependence on shaving products into a comprehensive personal care ecosystem spanning beard care, skincare, haircare, fragrances, bath and body care, and electric grooming devices.

Innovation is increasingly shaping competitive differentiation as manufacturers introduce technologically advanced products to address evolving consumer expectations. Reflecting this shift, Philips launched its AI powered SkinIQ electric shaver portfolio during April 2025. The introduction of intelligent grooming solutions highlights the growing convergence of personal care and smart technology, while reinforcing premium product adoption within India's grooming landscape.

The market is also benefiting from expanding investments and broader retail accessibility. Bombay shaving company raised USD 14.2 million in November 2025, underscoring strong investor confidence in premium grooming brands. At the same time, fragrance and personal care brand Vokka expanded its quick commerce presence to more than 320 cities through blinkit, zepto, swiggy instamart, and amazon now during July 2026, demonstrating the increasing role of rapid commerce in strengthening product availability and consumer reach.

The regulatory landscape continues to support long term market development through stronger quality and compliance standards. The cosmetics (amendment) rules, 2025, notified by the ministry of health and family welfare on 29 July 2025, strengthen licensing, labelling, and regulatory oversight under the central drugs standard control organisation. In parallel, the proposed BIS quality control order for selected cosmetic categories reflects the government's continued emphasis on improving product quality and consumer safety.

India Men’s Grooming Market Key Indicators

  • India recorded 093 billion internet subscribers in March 2026, expanding digital access, social media engagement, and online product discovery, all of which significantly influence men's grooming awareness and purchasing decisions.
  • Around 46% of Indian consumers prioritise domestic beauty and grooming brands, indicating rising acceptance of premium, ingredient focused, and locally developed products across the men's grooming category
  • India's FMCG sector recorded 8% year on year value growth during Q4, reflecting resilient consumer demand despite inflationary pressures. Growth was supported by premiumization, improving consumption patterns, and continued expansion across both urban and rural retail channels.
  • India's FMCG sector recorded 4% volume growth alongside 7.1% price growth during Q3 2025, indicating that higher product pricing remained a significant contributor to overall value expansion.
  • India's digital beauty ecosystem continues to strengthen. According to Flipkart, its Beauty & Personal Care category recorded 50% year-on-year growth, while Gen Z accounted for nearly 60% of all beauty purchases, with two out of every three beauty searches originating from Tier II and Tier III cities. The increasing penetration of online beauty retail significantly improves accessibility of men's grooming brands across non-metro India, boosting product adoption and market expansion.

India Men’s Grooming Market Scope

 Category  Segments
By Product Category Shaving Products, Beard & Moustache Care, Grooming Appliances, Skin Care, Hair Care & Styling, Bath & Body Care, Fragrances
By Price Category Premium, Mass Market
By Sales Channel Online, Offline

India Men’s Grooming Market Growth Drivers

Rising Grooming Awareness Among Young Men and Premiumization of Personal Care

Changing consumer behavior, rising disposable incomes, and increasing awareness of skincare and personal wellness are significantly accelerating the India men's grooming market. Grooming has evolved beyond traditional shaving products, with men increasingly adopting facial cleansers, serums, beard care, hair styling products, fragrances, and specialized skincare as part of their daily routines. This transformation is particularly evident among Millennials and Gen Z consumers, whose purchasing decisions are heavily influenced by social media, digital creators, celebrity endorsements, and wellness-focused lifestyles. According to Euromonitor International, the men's grooming category in India recorded 9% value growth in 2025, reflecting robust consumer demand for premium and specialized grooming products.

Furthermore, NielsenIQ (NIQ) reports that Gen Z men are reshaping India's grooming landscape through greater adoption of ingredient-led skincare products, a growing preference for domestic brands, and increasing engagement across both online and offline retail channels. The rapid expansion of e-commerce platforms, quick commerce, and organized beauty retail has further improved product accessibility across Tier II and Tier III cities, encouraging consumers to explore a wider range of men's grooming products. Additionally, increasing product innovation, premium formulations, and targeted marketing campaigns by FMCG companies and direct-to-consumer brands are driving higher product penetration and repeat purchases, supporting sustained growth of the India men's grooming market.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. India Men’s Grooming Market, Start-up Ecosystem
    1. Entrepreneurial Activity
    2. Year-on-Year Funding Received
    3. Funding Received by Top Companies
    4. Key Investors Active in the Market
    5. Series Wise Funding Received
      1. Seed Funding
      2. Angel Investing
      3. Venture Capitalist (VC) Funding
      4. Others
  5. India Men’s Grooming Market Policies, Regulations, and Product Standards
  6. India Men’s Grooming Market Trends & Developments
  7. India Men’s Grooming Market Dynamics
    1. Growth Factors
    2. Challenges
  8. India Men’s Grooming Market Hotspot & Opportunities
  9. India Men’s Grooming Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
      2. By Quantity Sold (Thousand Units)
    2. Market Segmentation & Outlook
      1. By Product Category- Market Size & Forecast 2022-2032, USD Million & Thousand Units
        1. Shaving Products
          1. Shaving Foam, Cream & Gel
          2. After Shave Lotion & Balms
          3. Razors & Blades
        2. Beard & Moustache Care
          1. Beard Oils & Serums
          2. Beard Washes & Conditioners
          3. Beard Waxes & Balms
        3. Grooming Appliances
          1. Beard Trimmers & Stylers
          2. Electric Shavers
          3. Body Groomers
        4. Skin Care
          1. Face Care  
          2. Body Care
        5. Hair Care & Styling
          1. Hair Wash & Care 
          2. Hair Styling
          3. Scalp Treatments
        6. Bath & Body Care
          1. Body Washes & Soaps
          2. Body Lotions & Sprays
          3. Intimate Hygiene Products
        7. Fragrances
          1. Deodorants & Body Sprays
          2. Perfumes
      2. By Price Category- Market Size & Forecast 2022-2032, USD Million & Thousand Units
        1. Premium
        2. Mass Market
      3. By Sales Channel- Market Size & Forecast 2022-2032, USD Million & Thousand Units
        1. Online
        2. Offline
          1. Specialty Stores
          2. Supermarkets/Hypermarkets
          3. General Stores
          4. Pharmacies & Drugstores
      4. By Region- Market Size & Forecast 2022-2032, USD Million & Thousand Units
        1. North
        2. East
        3. West
        4. South
      5. By Company
        1. Competition Characteristics
        2. Market Share & Analysis
  10. India Men’s Shaving Products Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
      2. By Quantity Sold (Thousand Units)
    2. Market Segmentation & Outlook
      1. By Price Category- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      2. By Sales Channel- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      3. By Region- Market Size & Forecast 2022-2032, USD Million & Thousand Units
  11. India Men’s Beard & Moustache Care Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
      2. By Quantity Sold (Thousand Units)
    2. Market Segmentation & Outlook
      1. By Price Category- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      2. By Sales Channel- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      3. By Region- Market Size & Forecast 2022-2032, USD Million & Thousand Units
  12. India Men’s Grooming Appliances Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
      2. By Quantity Sold (Thousand Units)
    2. Market Segmentation & Outlook
      1. By Price Category- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      2. By Sales Channel- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      3. By Region- Market Size & Forecast 2022-2032, USD Million & Thousand Units
  13. India Men’s Skin Care & Colour Cosmetics Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
      2. By Quantity Sold (Thousand Units)
    2. Market Segmentation & Outlook
      1. By Price Category- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      2. By Sales Channel- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      3. By Region- Market Size & Forecast 2022-2032, USD Million & Thousand Units
  14. India Men’s Hair Care & Styling Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
      2. By Quantity Sold (Thousand Units)
    2. Market Segmentation & Outlook
      1. By Price Category- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      2. By Sales Channel- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      3. By Region- Market Size & Forecast 2022-2032, USD Million & Thousand Units
  15. India Men’s Bath & Body Care Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
      2. By Quantity Sold (Thousand Units)
    2. Market Segmentation & Outlook
      1. By Price Category- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      2. By Sales Channel- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      3. By Region- Market Size & Forecast 2022-2032, USD Million & Thousand Units
  16. India Men’s Fragrances Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
      2. By Quantity Sold (Thousand Units)
    2. Market Segmentation & Outlook
      1. By Price Category- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      2. By Sales Channel- Market Size & Forecast 2022-2032, USD Million & Thousand Units
      3. By Region- Market Size & Forecast 2022-2032, USD Million & Thousand Units
  17. India Men’s Grooming Market Key Strategic Imperatives for Success & Growth
  18. Competitive Outlook
    1. Company Profiles
      1. Procter & Gamble Hygiene and Health Care Limited (Gillette / Old Spice)
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Hindustan Unilever Limited (Axe / Dove Men+Care)
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      3. ITC Limited (Engage, Fiama Men)
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      4. L'Oréal India Private Limited (Garnier Men)
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Beiersdorf India Private Limited (Nivea Men)
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Marico Limited (Beardo)
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Emami Limited (Fair & Handsome, The Man Company)
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Philips India Limited (Philips Men’s Grooming)
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      9. McNroe Consumer Products Private Limited (Wild Stone)
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Visage Lines Personal Care Private Limited (Bombay Shaving Company)
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
  19. Disclaimer


MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

We’d love to understand what matters most to you.

Your data is 100% confidential & secure

By submitting, you agree to our Terms and Privacy Policy .