With growing consumer awareness & consciousness about the harmful effects of makeup when not removed properly, people are inclining more on skincare regimes & makeup removers. As a result, leading manufacturers in the cosmetic industry are frequently launching an extensive range of makeup removers for different skin types on varied platforms like exclusive outlets, online channels, retail shops, etc. It, in turn, is projecting increasing expenditure by people on makeup removers.
The Global Makeup Remover Market is projected to grow at a CAGR of around 7.40% during the forecast period, i.e., 2022-27. The growth of the market is likely to be driven primarily by the growing penetration of prominent skin, cosmetic, & makeup brands worldwide, who are introducing an extensive range of makeup products and soaring the demand for makeup removers. In addition, the mounting demand for makeup among the rapidly rising working population is also driving the makeup remover market.
|Study Period||Historical Data: 2017-20|
|Base Year: 2021|
|Forecast Period: 2022-27|
|Regions Covered||North America: The US, Canada, Mexico|
|Europe: Germany, The UK, France, Germany, Italy, Rest of Europe|
|Asia-Pacific: India, Japan, China, Korea|
|Middle East & Africa: UAE, Saudi Arabia, South Africa|
|Key Companies Profiled||L’Oréal, Estee Lauder, Revlon, LVMH (Louis Vuitton with Moet Hennessy), Shiseido, UNILEVER,, Avon product Inc., Beiersdorf, Oriflame, E.L.F Beauty Inc (formerly J.A. Cosmetics Holding, Inc)|
|Unit Denominations||USD Million/Billion|
Besides, changing customer preference toward premium & high-quality cosmetics, organic makeup, & skincare, among others, is stimulating the cosmetic industry and, in turn, augmenting the demand for makeup removers. The leading manufacturers are introducing different types of makeup removers, viz., wipes, liquids, cloths, etc., to expand their product portfolio & customer base globally.
Moreover, rapid digitalization and the increasing establishment of leading manufacturers on digital platforms is another prominent factor projected to boost the sales of makeup products & removers and augment the overall market growth in the coming years.
Impact of Covid-19 on the Global Makeup Remover Market
The Covid-19 pandemic in 2020 had a moderate impact on the Global Makeup Removers Market. With the imposition of stringent movement restrictions & lockdowns by governments of different countries worldwide, the leading market players witnessed several challenges like unavailability of raw materials due to hampered supply chain, delays in the deliveries of pre-produced products, project cancellations, etc.
However, since the cosmetic industry had to seek ways of survival amidst the global crisis, several prominent players came up with online portals and doorstep delivery services for customers to purchase makeup removers without leaving their houses. It, in turn, displayed a hike in the sales of makeup removers owing to the growing customer inclination toward skincare, especially during lockdowns.
Based on Product Type:
Of them all, Liquid makeup removers acquired the largest share in the Global Makeup Remover Market in recent years. It attributes primarily to the growing awareness about micellar water, which has several benefits like easy application, no harsh reactions, washing off dirt, oil, & makeup, among others. Unlike other cleansers, micellar water provides the skin with hydration & softness. Moreover, it is very convenient to use in areas with less water availability and acts as a skin toner, i.e., another crucial aspect attributing to its burgeoning popularity worldwide. Owing to these benefits, the active focus of manufacturers on providing liquid makeup removal products infused with micellar water is driving the market.
On the other hand, the demand for Wipes is expected to display significant growth during the forecast period, owing principally to their various benefits in removing makeup, such as easy to carry, quick-fix solution, compact packaging, reusability, etc. Besides, the growing use of wipes is helping in eliminating the need to buy other makeup removers, principally due to their easy availability & application and immense popularity among people.
Geographically, the Global Makeup Remover Market expands across:
Of them all, Asia-Pacific acquired the largest market share & is anticipated to display the fastest market growth in the coming years. It owes principally to the growing influence of the western culture, rapid urbanization, escalating establishment of prominent makeup brands, introduction & availability of cosmetics & make removers, among others, across the region.
Besides, mounting awareness about the benefits of removing makeup & skincare shall remain a prevalent factor to drive the regional market. Moreover, increasing penetration of prominent brands across countries like China, India, Japan, & Korea, among others, entwined with accelerating adoption of makeup removers among men, shall also augment the market growth across Asia-Pacific during 2022-27.
On the other hand, North America acquired the second-largest market share in recent years, where the US is leading the regional market. It owes principally to the extensive presence of prominent makeup brands introducing a wide variety of makeup removers. Besides, an escalating number of the female working population and surging inclination toward makeup removal routines & skincare are other crucial aspects fueling the market growth across North America.
Key Driver: Growing Sales of Cosmetics
With the growing customer inclination toward trying makeup & cosmetics, several brands are introducing an extensive range of products, i.e., directly influencing the demand for makeup removers. Besides, rising awareness about various benefits of skincare & makeup removal products is also anticipated to stimulate the demand for makeup removers worldwide. It, as a result, would instigate manufacturers to introduce new products for different skin types with soothing formulas & results like hydration, glow, & healing, etc., and drive the Global Makeup Remover Market during the forecast period.
Key Questions Answered in the Market Research Report:
Frequently Asked Questions
A. The Global Makeup Remover Market is projected to grow at a CAGR of around 7.40% during 2022-27.
A. Liquid makeup removers are anticipated to emerge as an area of remunerative opportunities for the leading players in the Global Makeup Remover Market during 2022-27.
A. The mounting customer inclination toward cosmetics and the introduction of various new products by several brands are the growth opportunities projected to drive the Global Makeup Remover Market through 2027.
A. The leading players in the Global Makeup Remover Market introducing new varieties of makeup removers to suit different skin types to expand their product portfolio, visibility, & customer base would generate profitable opportunities for the market in the coming years.