Press Release Description

Expanding Product Portfolio of Cosmetic Brands to Boost the Makeup Remover Market through 2027

The Global Makeup Remover Market is expecting around 7.40% CAGR during 2022-27, states MarkNtel Advisors in their recent research report. The rapidly expanding color cosmetic industry, i.e., displaying an escalating consumption of makeup among people of all age groups, is the prime aspect positively influencing the demand for makeup removers and driving the global market. Moreover, the rising working population is also instigating the adoption of cosmetics & makeup, especially among females, to enhance their looks & presentation.

Besides, since the demand for makeup directly affects the requirement for makeup removers, the global market is expected to observe significant growth opportunities in the coming years. Makeup removers help wash away impurities & dirt from the skin, avoid irritation & allergies, reduce skin aging, eliminate pore-clogging & breakouts, etc. The mounting awareness about these benefits is also contributing to their burgeoning demand worldwide and augmenting the overall market growth.

Furthermore, the increasing presence of prominent cosmetic brands, coupled with the easy availability of makeup removers on different sales channels, would also play a crucial role in driving the market through 2027, further states the research report, Global Makeup Remover Market Analysis, 2022.”

Increasing Popularity of Micellar Water Drives the Global Market

Amongst all types of makeup removers, Liquid products dominated the Global Makeup Remover Market with the largest share in recent years and are expecting the fastest growth in the market during 2022-27. It attributes principally to the emergence of new products like micellar water, which doesn't require rinsing post its application. This product is highly effective in removing oil & dirt and keeps the skin soft & hydrated. With these characteristics, micellar water is gaining immense popularity worldwide and, in turn, driving the demand for liquid make removers. Besides, it can also be applied easily as a skin toner, which is another crucial aspect attributing to the burgeoning use of liquid makeup removers infused with micellar water.

Western Culture Influence on Asia-Pacific to Boost the Market through 2027

The swiftly increasing female population and the mounting awareness about the availability & benefits of makeup removers are driving the market across Asia-Pacific. In addition, the surging influence of the western culture, escalating desires & standards of beauty, coupled with improving formulas of cosmetics & makeup removers, is also playing a crucial role in stimulating the regional market growth. Moreover, the growing penetration of prominent cosmetic & makeup product manufacturers in countries like China, India, Japan, South Korea, etc., are also projecting increasing sales of makeup removers across the region. 

Furthermore, rising concerns over buying skin-friendly products are instigating manufacturers to expand their product portfolio & deliver a wide range of options for customers. It is another crucial factor projected to drive the market across Asia-Pacific in the coming years, reveals MarkNtel Advisors in their research report, "Global Makeup Remover Market Analysis, 2022."

Key Competitors

According to MarkNtel Advisors, the leading players in the Global Makeup Remover Market are L’Oréal, Estee Lauder, Revlon, LVMH (Louis Vuitton with Moet Hennessy), Shiseido, UNILEVER, Avon product Inc., Beiersdorf, Oriflame, and E.L.F Beauty Inc. (formerly J.A. Cosmetics Holding, Inc.).

Key Questions Answered in the Study

  1. What are the current & future trends in the Global Makeup Remover Market?
  2. How has the industry been evolving in terms of geography & product adoption?
  3. How has the competition been shaping across different countries, followed by their comparative factorial indexing?
  4. What are the key growth drivers & challenges for the Global Makeup Remover Market?
  5. What are the customer orientation, purchase behavior, and expectations from makeup remover manufacturers across different regions?

Market Segmentation:

  1. By Product Type (Clothes, Liquid, Wipes, Makeup Remover Pen, Other types (DIY, Gel Form))
  2. By Application (Eyes & Lips, Face)
  3. By End-User (Women, Men)
  4. By Distribution Channel (Exclusive Brand Stores, Supermarkets & hypermarket, Retails Outlets, Online)
  5. By Region (North America, Latin America, Europe, Asia-Pacific, Middle East & Africa)
  6. By Countries (The US, Canada, Mexico, The UK, Germany, Italy, France, Brazil, Chile, Argentina, Peru, India, China, Japan, Korea, Saudi Arabia, UAE, South Africa)
  7. By Companies (L’Oréal, Estee Lauder, Revlon, LVMH (Louis Vuitton with Moet Hennessy), Shiseido, UNILEVER, Avon product Inc., Beiersdorf, Oriflame, E.L.F Beauty Inc. (formerly J.A. Cosmetics Holding, Inc.))