Halal is any product permitted to use in Islamic law and does not include ingredients derived from animals, alcohol, or carmine since they are considered unclean as per the law. Halal products are enriched with proven natural ingredients and are cruelty-free at the same time.
The market for halal cosmetics across the Middle East is extensive, with the abundant presence of both large- & small-scale manufacturers. The mounting concerns of consumers over animal-based ingredients like gelatin & collagen in cosmetic products have resulted in the increased production of halal-certified cosmetics by several companies across the region.
The Middle East Halal Cosmetics Market is anticipated to grow at a CAGR of more than 10% during the forecast period, i.e., 2021-26. The exponentially expanding e-commerce platforms, significantly increasing Muslim population, and mounting inclination of consumers toward natural & effective cosmetic products owing to the growing awareness regarding the harmful ingredients used in conventional cosmetics are the principal factors expected to drive the market during 2021-26. Besides, the mounting inclination of consumers, especially youngsters, toward grooming & cruelty-free products like vegan would also drive the market.
|Study Period||Historical Data: 2016-19|
|Base Year: 2020|
|Forecast Period: 2021-26|
|Regions Covered||Saudi Arabia, Oman, Bahrain, Kuwait, UAE, Qatar, Turkey, Egypt|
|Key Companies Profiled||ATURA Bissé, SHIFFA, Lush MENA, FARSALI, Green Bar, CHOBS, Nail berry, & Halal|
|Unit Denominations||USD Million/Billion|
The Middle East, especially Saudi Arabia, has arisen as one of the exceptional markets for cosmetic brands to present their products. It is one of the largest beauty markets in the world, endorsed mainly by wealthy customers. With growing consumer awareness & willingness to pay for quality products, the cosmetics industry in the Middle East is witnessing a paradigm shift toward the burgeoning demand for Halal-certified products. It, in turn, has significantly transformed the business strategies of the leading companies operating in the market to suffice the mounting consumer demand.
Nevertheless, the ever-increased supply of halal-certified cosmetic products, owing to strict norms & informative marketing associated with these products, is another crucial aspect projected to boost the market in the coming years.
The Covid-19 Pandemic Adversely Affected Middle East Halal Cosmetics Market
In 2020, the Covid-19 pandemic negatively impacted the Middle East Halal Cosmetics Market. It had severe effects on people's social life, which, in turn, declined the demand for cosmetic products like lipsticks, body creams, fragrances, etc., due to reduced mobility & the compulsion of wearing face masks. Moreover, the shutdown of manufacturing units entwined with cross-border trade restrictions further affected the sales & production of halal cosmetic products across the Middle Eastern countries.
However, it has presented lucrative opportunities for the industry players to introduce new personal care products, such as hand creams, sanitizers, face creams, eye care, etc. As the dust has settled, all related businesses are now working with 100% capacity. The leading companies operating in the market are also launching new products under the 'eye & hand care' sector. Hence, these aspects will create a profitable growth opportunity for the Halal Cosmetic Market in the coming years
Based on Type:
Of them all, the demand for Color Cosmetics is projected to witness sturdy growth during 2021-26. Color cosmetic products have different segments to cater to, viz., the face, eyes, nose, & lips. The majority of the conventional color cosmetics include animal fat & alcohol as their prime ingredients. Hence, the inclination toward halal color cosmetics is rapidly increasing across the region.
Additionally, the growing millennial and Generation-Z Muslim & non-Muslim population, coupled with the surging number of halal products available for different age groups, are other crucial aspects projected to propel the demand for halal color cosmetics and fuel the overall market growth in the years to come.
On the other hand, the mounting demand for Halal-certified skincare cosmetics is projected to contribute significantly to the market growth over the forecast years. Women across the Middle East use these products, mainly to fulfill their religious commitments. While the younger population is increasingly adopting such products, on account of their benefits like no prolonged side effects, less or no skin irritation, animal welfare, etc.
Nevertheless, Halal-certified haircare cosmetics are also expected to account for a significant market share in the coming years, attributing prominently to the emergence of novel hair care products that guarantee long-lasting fragrance & conditioning and maintain hair volume.
Based on Distribution Channel:
Of all distribution channels, halal cosmetics in the Middle East registered maximum sales through Supermarkets/Hypermarkets during 2016-19. It owes to the increasing accessibility of high-end halal-cosmetic brands, the strong foothold of giant market players, and the launch of a diverse halal-certified personal care product portfolio in physical stores. Moreover, massive investments in the retail sector and the rapidly expanding hypermarkets are providing lucrative opportunities to e-commerce companies to collaborate & scale their businesses with the leading market players, which is another crucial aspect fueling the sales of halal cosmetics through Hypermarkets/Supermarkets.
On the other hand, the sales volume of halal cosmetic products through other distribution channels like Online & Pharmacies was relatively less in the previous few years. However, the demand for halal cosmetics through e-commerce platforms is likely to witness rapid growth across the Middle East, owing primarily to convenience, easy comparison, & extensive product offerings.
Geographically, the Middle East Halal Cosmetics Market expands across:
Here, Saudi Arabia acquired the majority chunk of the Middle East Halal Cosmetics Market and is projected to witness substantial growth in the coming five years. Due to a shift in socio-cultural norms, wearing make-up is becoming more acceptable in Saudi Arabia. The strong religious beliefs are boosting the demand for halal-certified products and have made the country an attractive market for cosmetic manufacturers to introduce new products.
Moreover, the significant rise in social media users has also positively influenced the overall market growth. The highly influencing bloggers among the Gen-Z populace further encourage the demand for cosmetics among both Muslim & non-Muslim populations. Since Muslims encompass the majority part of the Saudi Arabia population, manufacturers have started introducing cosmetics that are halal certified & Shariah-compliant.
The mounting awareness among the Muslim community about porcine-based substances used in personal care products & their rising preference for cruelty-free cosmetics is likely to positively affect the market growth across the region in the coming years. Besides, growing environmental concerns have led to the emergence of veganism, which, in turn, would alter future trends in the halal cosmetics market across Saudi Arabia.
Further, the increasing spending on cosmetics due to the surge in the working populace and soaring collaborations between halal cosmetic companies & retailers is another crucial factor likely to drive the halal cosmetics market in Saudi Arabia through 2026.
Key Driver: Increasing Awareness Regarding Skin Related Issues
The rising awareness regarding the harmful effects of synthetic chemicals used in conventional cosmetic products has resulted in the surging inclination toward organic, vegan, and eco-friendly cosmetics. Therefore, with this, the demand for halal cosmetics is rising. Additionally, the prolific working-class population in Middle Eastern countries is also one of the potential buyers of halal cosmetic products, thereby providing a lucrative growth opportunity for the Middle East Halal Cosmetics Market.
Possible Challenge: High Price Associated with Halal Cosmetic Products Owing to Natural Ingredients
The majority of ingredients present in halal cosmetic products are natural, due to which these products are costlier than conventional ones. Hence, the price can be the biggest challenge for consumers to accept halal cosmetics in their daily lives. Besides, halal certifications & regulations on the authenticity of a halal ingredient can also hamper the overall market growth.
Key Questions Answered in the Market Research Report:
Frequently Asked Questions
A. The Middle East Halal Cosmetics Market is forecast to grow at a CAGR of more than 10% during 2021-26.
A. Color Cosmetics are projected to attain the highest CAGR in the Middle East Halal Cosmetics Market and create remunerative opportunities for the leading players in the industry through 2026.
A. The exponentially expanding e-commerce platforms, increasing Muslim population, and burgeoning health concerns among consumers regarding the harmful ingredients used in conventional cosmetics are the prime growth opportunity areas expected to drive the Middle East Halal Cosmetics Market during 2021-26.
A. Currently, the Middle East Halal Cosmetics Market is recovering steadily, owing to the rising demand for clean, hygienic, natural, & cruelty-free products; and the same trend is likely to be followed in the coming years.