Global Vegan Cosmetics Market Research Report: Forecast (2025-2030)

Market Definition

Vegan cosmetics are cosmetic products that don’t contain animal-origin ingredients and are not tested on animals. These cosmetics are instead made from renewable plant-based ingredients and generally do not contain artificial chemical substances. These aspects make vegan cosmetics cruelty-free, skin-friendly, and sustainable.

Market Insights and Analysis: Global Vegan Cosmetics Market (2025-2030):

The Global Vegan Cosmetics Market size was valued at around USD 4.48 billion in 2024 and is projected to reach USD 8.12 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 10.42% during the forecast period, i.e., 2025-30. This growth is primarily driven by ethical concerns, environmental and clean-beauty trends, evolving regulatory environment, and rising digital penetration.

The demand for vegan cosmetics can be attributed to an increasing consumer awareness and concern about the ethics of using animals in beauty products. Consumers are now demanding beauty products that do not contain animal-origin ingredients; instead, they prefer clean beauty products derived from plants. The use of animal testing on cosmetics is also facing increased consumer and advocacy opposition, which is forcing cosmetics companies to offer cruelty-free vegan products.

Moreover, vegan cosmetics are seen as sustainable and eco-friendly options as a result of using ingredients from renewable sources and eco-friendly production. Vegan cosmetics are also seen as skin-friendly, as most of these products contain organic ingredients with no artificial chemicals. These products do not cause skin irritations and allergies while also improving skin health in the long term. These environmental and health factors are contributing to a high demand for vegan cosmetics around the world.

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Additionally, a stricter regulatory environment controlling the use of animal-based ingredients and prohibiting animal testing across various geographies is reducing the demand for conventional cosmetics in favor of vegan options. This, along with rising access to social media and celebrity influencers, is further supporting strong growth & expansion in the Global Vegan Cosmetics Industry.

Global Vegan Cosmetics Market Driver:

Ethical Concerns & Consumer Demand for Clean Products – The vegan cosmetics industry is largely driven by ethical concerns related to the use of animals in the cosmetics industry. Consumers around the world are increasingly asking for such products, with a survey highlighting that over 40% of global cosmetic consumers actively seek out vegan options when buying beauty products. Another survey found that ethical concerns related to animals were among the top three considerations for cosmetics buyers in developed markets like Europe and North America. Similarly, the demand for vegan cosmetics is especially high amongst younger generations who are the biggest contributors to the rapid growth of the market.

The market is also seeing increased growth as responsible consumers are demanding vegan products because of their low carbon footprint and renewable ingredients. This driver is further contributing to the demand for vegan cosmetics across the globe, as it is amplified by the rising influence of celebrities and social media stars who are promoting the use of guilt-free, sustainable products.

Global Vegan Cosmetics Market Opportunity:

Rise of E-Commerce and D2C Brands –  There has been a rapid increase in the reach of e-commerce platforms and direct-to-customer (D2C) brands that enable selling products directly to the customer, with over 40% of global sales coming from these platforms. This is allowing vegan cosmetics brands to start selling their products by investing 60-70% of the amount needed for setting up a retail network. This is also saving them the time required to set up a distribution network to reach customers, decreasing their time-to-market. Additionally, it is also allowing them to reach virtually any customer, increasing the penetration of vegan cosmetics in emerging markets. Moreover, the lack of a conventional distribution network is enabling greater control over product launches and pricing, leading to effective brand management, enhanced market responsiveness, and greater profits, with some brands reaching gross margins of up to 70%.

Furthermore, selling directly to customers also helps vegan cosmetics companies collect customer data firsthand, allowing them to provide services such as tailored product recommendations, repeat purchase reminders, and prompt resolution of issues, significantly improving customer experience, along with the added advantage of influencing buying behavior.  Data collected from customers is also helping brands in new product development, with 64% of D2C brands using real-time analytics to develop products aligned with consumer preferences. Thus, cosmetics companies can increase their adoption of e-commerce platforms and even launch their own D2C platforms to reach underserved consumer segments and consolidate their position in the vegan cosmetics industry globally.

Global Vegan Cosmetics Market Challenge:                                    

Certification Inconsistencies and Greenwashing –  The lack of standardized criteria for vegan cosmetics is a big challenge for the growth & expansion of the vegan cosmetic industry. Different agencies that certify vegan products use different parameters when it comes to ingredients and testing standards. This is hindering the certification of vegan cosmetics, as products certified vegan by one agency may not pass through another’s certification standards. Additionally, it is also leading to a loss of credibility among consumers, as highlighted in a global survey conducted by Nielsen in 2023, where 52% of respondents said they don’t trust vegan labels due to a lack of standardization.

Moreover, using misleading claims to label products as ‘vegan’ or ‘cruelty-free’ when they do not fully satisfy the general criteria for vegan products (greenwashing) is also hindering the market growth of vegan cosmetics. The market is filled with brands that contain some animal-origin ingredients or are partially tested on animals, especially in geographies that do not have mature regulations. For instance, an audit conducted by the UK Advertising Standards Authority in 2024 found that 28% brands that offered ‘vegan’ products lacked sufficient evidence or certification.  Thus, it is misleading buyers and eroding consumer trust, affecting not just those brands but the vegan cosmetic market as a whole.

Global Vegan Cosmetics Market Trend:

Innovation in Ingredients, Formulations, and Packaging – Plant-based sourcing causes a loss of benefits provided by animal-origin ingredients such as beeswax and collagen. However, alternative methods like microbial fermentation for producing collagen and hyaluronic acid are making vegan cosmetics equally effective as compared to conventional products. This is evident in the fact that over 65% of new product launches in mature markets are based on alternative ingredients, increasing market adoption of vegan cosmetics.

Moreover, vegan cosmetics companies are offering innovative formulations, such as waterless shampoo bars that are offered by Lush Ltd. Products like these align with the values of eco-conscious consumers who are adopting vegan cosmetics because of their low environmental impact. These products often come wrapped in biodegradable packaging that offers zero-waste consumption, further aligning with the value systems of consumers and shaping the Global Vegan Cosmetics Market.

Global Vegan Cosmetics Market (2025-2030): Segmentation Analysis

The Global Vegan Cosmetics Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025-2030 at the global level. Based on the analysis, the market has been further classified as:

Based on Product:

• Skin Care
• Hair Care
• Makeup
• Others (Lip Care, Nail Care, etc.)

Skin care is the dominant segment based on product, with an estimated market share of about 40% in the global vegan cosmetics industry. This segment leads the vegan cosmetics market as skin care products are seen as essential and are used by a large number of consumers daily. Skin care products are commonly used even in emerging markets where other vegan cosmetic products are still catching up. According to a 2023 survey, 68% of consumers of vegan cosmetics globally buy skin care products regularly.

Consumers globally are demanding clean-label and skin-health-focused beauty products, and vegan skin care products potentially offer these since they are plant-based and natural. This is especially true in mature markets where one of the consumers' leading criteria for beauty products is skin sensitivity. In addition, most vegan skin care brands are making personalized product recommendations based on information provided through AI tools and self-diagnosing kits. This is helping the segment continue to dominate the Global Vegan Cosmetics Market, as it is helping consumers make buying choices that meet the requirements of their skin.

Based on Packaging:

• Pumps & Dispensers
• Compact Cases
• Jars
• Pencils & Sticks
• Tubes
• Others (Blisters & Strip Packs, Aerosol Cans, etc.)

Tubes dominate the market based on packaging, capturing over 30% share of the vegan cosmetics market globally.  Tubes are a relatively low-cost packaging solution and can be tailored to different products and types of applications, making tubes especially viable for the specialized offerings in the vegan cosmetics market. Additionally, tubes facilitate more user-friendly packaging on account of their reduced weight and portability, making them a favorite of consumers.

Tubes provide greater contamination prevention and can keep their components fresh for longer than other packaging formats because of limited exposure - this is especially relevant for vegan cosmetics that tend to be preservative-free. With packaging material innovations, vegan cosmetics companies are introducing tubes that are biodegradable, recyclable, and even reusable, increasing their appeal to the eco-conscious consumers of vegan cosmetics. These aspects further increase the versatility of tubes, making them the preferred segment when it comes to the packaging of vegan cosmetics.

Global Vegan Cosmetics Market (2025-30): Regional Projections

Geographically, the Global Vegan Cosmetics Market expands across:

• North America
• South America
• Europe
• The Middle East and Africa
• Asia-Pacific

While Asia-Pacific is the fastest-growing market due to rising incomes and increased awareness in an evolving regulatory framework, North America is the leading region with approximately a 32% market share in the global vegan cosmetics industry. This region's predominance is attributable to overall strong ethical consumerism, the presence of supportive regulatory policies, and an exceptionally advanced e-commerce ecosystem.

North America is seeing high demand for vegan cosmetics because of the strong influence of veganism on consumers. This is evident in the findings of a survey where 63% of female consumers in the US said they were ready to purchase vegan cosmetics even at premium prices, given products offered are genuinely vegan. Several sub-regions have banned the sale of cosmetics that are tested on animals, giving regulatory support to the adoption of vegan cosmetics in the region. Additionally, a strong presence of e-commerce and D2C platforms in the region has democratized the use of vegan cosmetics, further contributing to the dominance of North America in the global industry.

Moreover, cosmetics brands owned by celebrities that meet the demand for vegan and cruelty-free products are helping to further catalyze adoption in the region that is home to some of the most influential celebrities. These trends will continue to drive further adoption, so North America is likely to lead the vegan cosmetics industry through 2030 and even beyond.

Global Vegan Cosmetics Industry Recent Development:

• October 2024: MAV Beauty Brands Inc. acquired Florida-based certified-organic personal care company Sky Organics LLC, bolstering its capabilities in clean, vegan formulations and strengthening its market presence.

Gain a Competitive Edge with Our Global Vegan Cosmetics Market Report

1. Global Vegan Cosmetics Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Global Vegan Cosmetics Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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