China Luxury Eyewear Market Research Report Forecast: (2025-2030)

Market Definition

Luxury eyewear is more than a functional accessory. It is a mark of impeccable craftsmanship and design. Luxury eyewear showcases the statement of style, taste, and fashion of the wearer. Moreover, it allows the wearer to feel that they possess a unique style and are now part of the select few.  

Market Insights & Analysis: China Luxury Eyewear Market (2025-30):

The China Luxury Eyewear Market size was valued at around USD 0.87 billion in 2024 and is projected to reach USD 1.33 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 7.02% during the forecast period, i.e., 2025-30. This growth in the market is mainly attributed to the rise in the consumption of luxury goods in China. This growth in luxury consumption in China was experienced during the COVID-19 pandemic in China. This is because the significant purchase of luxury goods by Chinese consumers happened during their travel overseas, which was hindered during the global lockdown. Additionally, China, which is responsible for the significant global manufacturing of luxury goods, localized this supply. These developments resulted in an increase in the purchase of luxury goods within China.

Besides this, the number of affluent middle-class and high-net-worth individuals is rising in China. For example, the per capita wealth of an average adult in China has jumped by 7.5% in the period 2022-2023, as per UBS. Also, there are more than 6 million millionaires in China by the year 2024. Apart from these, in China, marriages are shrinking, and the fertility of the nation is falling. This leads to higher discretionary income for people, which they spend on luxury items such as eyewear.

Apart from that, market growth is associated with the robust digital infrastructure in the country. This is because of high internet and smartphone penetration coupled with a tech-savvy population. The Chinese population spends their significant time online, leading to a strong social media presence. In reality, social media and live streams have surfaced as a sturdy support for the sale of luxury eyewear in China. For instance, while presenting luxury eyewear on live streaming through social media sites, influencers present the products to the viewers and, in real-time, explain their features and key attributes, along with the exclusive offers associated with them. During the live stream, demonstrating the products creates a trust factor, which contributes much towards the authenticity of the luxury product. Luxury eyewear companies are increasingly using these platforms to drive eyewear sales in the country. This gives excellent growth scope for the luxury eyewear industry in the coming years.

China Luxury Eyewear Market Driver:

Myopia Epidemic in the Chinese Population – China has massive digital infrastructure in the country. The country has over a billion internet users as of January 2024. Since the COVID-19 pandemic and the introduction of online education, students in China have spent significant time in front of the screen. This led to the proliferation of myopia cases in China. In 2022, the National Disease Control and Prevention Administration of China (NDCPA) reported that over 50% of the population below age 20 had myopia. Upon delving further into it, the myopia rate was significantly high for junior and senior high school students, amounting to 71.4% and 81.2%, respectively. The unfolding of such scenarios has led to an increasing demand for luxury prescription glasses in the country.    

China Luxury Eyewear Market Opportunity:

Expansion of Social E-Commerce in China – As per the China Internet Network Information Centre (CNNIC), in December 2023, China had over 75% internet penetration and nearly 100% smartphone penetration in China. On top of that, more than one billion Chinese have active social media accounts, with about 48 percent females and the rest males in 2024, as per DataReportal. Moreover, the Chinese spend a significant time on social media. For example, as per CNNIC, it was found that an average internet user in China had spent nearly 30 hours online per week during the first half of 2022. This is a three-hour increase compared with the previous year. Further, 96.4% of internet users were spending considerable time on short video applications like; TikTok and Douyin.

The wide usage of social media creates a vibrant influencer culture that significantly influences purchasing decisions online. For example, in 2023, CNNIC reported that nearly 55% of the country's internet population purchases on livestreams. Social commerce, thus presents a massive opportunity to fuel the demand for luxury eyewear in China.

China Luxury Eyewear Market Challenge:

Increasing Adoption of Counterfeit Products – China is famously referred to as the "World's Factory." This is because China represents more than 31% of the global manufacturing output. This is due to the Chinese government’s strong focus on developing manufacturing capabilities through incentives. This, coupled with the presence of a huge, cheap labor force, allows the country to manufacture less expensive goods at scale. Similarly, China has a massive eyewear production that is distributed across four regions: Danyang of Jiangsu, Wenzhou of Zhejiang, Xiamen of Fujian, and Shenzhen of Guangdong. The region is responsible for manufacturing luxury eyewear for companies like Essilor Luxttica. While luxury eyewear is being sold at a premium, their cheaper counterfeits make their way into the Chinese market. The presence of cheaper replicas of these luxury products will restrain the luxury eyewear market growth over the foreseeable future.  

China Luxury Eyewear Market Trend:

Adoption of Smart Luxury Eyewear – China has a tech-savvy population with a massive digital infrastructure presence in the country. The increasing adoption of technology into the daily life of the Chinese citizen. This resulted in luxury eyewear companies integrating technologies into their products as well. In China, the presence of eyewear with inbuilt semi-open audio, noise cancellation microphones, and AI-inbuilt audio detection is rising. Such eyewear not only provides a dynamic look to the wearer but also adds important functionality to it. This is just like how watches evolved to become smartwatches in today’s world.

In 2024, Ray Ban and Meta entered into a partnership and launched augmented reality-based smart glasses, which are priced at around USD 300. These smart glasses were swiftly sold, greatly stirring the luxury eyewear market demand. Following this, various other Chinese players are planning to launch their AI-enabled smart glasses. For example, Xiaomi and Goertek are planning to launch AI-enabled smart glasses to replicate the success of Ray-Ban, as per 36Kr. The scenarios will fuel the growth in the luxury eyewear market of China over the foreseeable future.   

China Luxury Eyewear Market (2025-30): Segmentation Analysis

The China Luxury Eyewear Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the national level. Based on the analysis, the market has been further classified as:

Based on Product Type:

• Eyeglasses
  • Prescription Glasses
  • Fashion Eyewear
  • Reading Glasses
  • Computer Glasses
• Sunglasses
  • Designer Sunglasses
  • Fashion Sunglasses
• Contact Lenses

Eyeglasses hold the largest share (more than 50%) in the China Luxury Eyewear Market in 2024. This is mostly because of the rising demand for prescription glasses, fashionable eyewear, and computer glasses. Prescription glasses majorly lead the segment with the presence of a big myopic population. The NDCPA says half of kids and adolescents have myopia. This is mainly because they spend an extensive part of their time in front of the digital screen for various purposes, such as studying, accessing social media, or playing games.

Similarly, working professionals, who also make up the country's significant population, spend a substantial amount of their time in front of computer screens. This leads to a healthy demand for computers and prescription glasses. Additionally, the rising fashion awareness of the Chinese due to celebrities and social media influencers allowing people to match up their glasses with their dresses increases the per capita consumption of eyewear in China. The rising disposable income of the Chinese supports these developments further. This will lead to growth in the China Luxury Eyewear Market over the forecasted period.

Based on Age Group:

• (2 – 10) Years
• (11 –17) Years
• (18 – 24) Years
• (25 – 40) Years
• (41 – 56) Years
• (57+) Years

Millennials, the age group of (25 - 40), take the largest share (more than 45%) in the China Luxury Eyewear Market. This is attributed to the demographic having over 300 million populations as of 2023 and contributing over 21% to the country's population and close to 28% of the total income of the active consumers in the country. Further, millennials spend the majority of their time on the internet, which is mainly done through applications like TikTok for browsing short videos. Also, product endorsement by celebrities and social media influencers is significant in their purchasing decision, as this helps them identify the latest eyewear trend. Also, the millennials form about 45% of the country's workforce, with increasing disposable income. The increasing fashion awareness makes them the biggest target customer for the luxury eyewear market in China.

China Luxury Eyewear Industry Recent Development:

• March 2024: EssilorLuxottica-owned brand Ray-Ban, launched a new Summer/Spring eyewear collection that is specially designed to fit the Asian Faces.
• January 2024: Gentle Monster launched a new collection of eyewear called “Gentle Jelly” that is inspired by jellies.

Gain a Competitive Edge with Our China Luxury Eyewear Market Report

1. China Luxury Eyewear Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. China Luxury Eyewear Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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