Global Social Media Analytics

Global Social Media Analytics Market Research Report: Forecast (2023-2028)

By Application (Sales & marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management & Fraud Detection, Public Safety & Law Enforcement, Others), By Organization Siz Read more

  • ICT & Electronics
  • Nov 2022
  • 243
  • IT10203

Market Definition

Social Media Analytics (SMA) involves gathering & evaluating data from different social networking sites to gather insights into customer intentions & behaviors. It offers a real-time close-up of online interactions to help marketers better understand their customers, evaluate the performance of an organization's social media channels, & adjust their marketing campaigns to contemplate customer preferences optimally.

Market Insights

The Global Social Media Analytics Market is projected to grow at a CAGR of around 26% during the forecast period, i.e., 2023-28. Most of the market expansion would be driven by the rapidly rising number of social media users due to the growing penetration of the internet & smartphones, coupled with the increasing number of e-commerce websites and significant developments in data analytics tools.  

Report Coverage Details
Study Period Historical Data: 2018-21
Base Year: 2022
Forecast Period: 2023-28
CAGR (2023-2028) 26%
Regions Covered North America: The US, Canada, Mexico
South America: Brazil, Argentina
Europe: Germany, The UK, France, Russia, Italy
Middle East & Africa: Saudi Arabia, The UAE
Asia-Pacific: China, Japan, India, Australia
Key Companies Profiled

Oracle, IBM, Clarabridge, Talkwalker, Adobe, SAS Institute, NetBase, Digimind, Salesforce, Hootsuite, Simplify 360, Brandwatch

Unit Denominations USD Million/Billion

 

In addition, with the mounting focus of corporates on attaining market intelligence, there's an ever-increasing deployment of these advanced data analytics tools across numerous businesses to monitor, engage, understand, and analyze customers & brand reputation, i.e., another prominent aspect expected to boost the market through 2028.

Moreover, as more & more emerging technologies become integrated and cloud-based analytics tools witness high demand, it would create new directions for the Global Social Media Analytics Market to expand significantly in the coming years.

Market Segmentation:

Based on Deployment Model:

  • Cloud
  • On-Premise

Of both, cloud-based SMA tools are projected to acquire a noteworthy share of the Global Social Media Analytics Market during 2023-28. It attributes to the ever-increasing utilization of automation across businesses. Nowadays, more & more enterprises are integrating SaaS (Software as a Service) into their analytics for improved business efficiency. This model is essential to enable the use of SMA tools on the cloud, which offers benefits like cost-effectiveness, reliability, scalability, & flexibility. It allows users to only pay as per usage and invest more time & energy in core business goals. As a result, the mounting adoption of cloud-based SMA is contributing notably to the overall expansion of the Global Social Media Analytics Market.

Based on Enterprise Size:

  • Small & Medium Enterprises (SMEs)
  • Large Enterprise

Here, large enterprises account for the maximum market share. It owes to their high economies of scale and hence, easy affordability to leverage the benefits of social media analytics tools. Since large enterprises have an extensive infrastructure & workforce and a broader consumer base, their IT infrastructure & processes are complex & exhaustive. As a result, they always require a centralized automation system to streamline their frequently executed processes, alongside excellent integrated platforms to manage their social data, communications, and content transfer. Hence, these companies opt for advanced analytical solutions for monitoring & extracting the massive data volumes generated across their social media platforms, which projects remunerative prospects for the leading players operating in the social media analytics market over the years ahead.

Regional Landscape

  • North America
  • South America
  • Asia-Pacific
  • Europe
  • Middle East & Africa

Of all regions globally, North America dominates the Social Media Analytics Market owing to a large number of social media users in the region, coupled with massive investments by companies across developed economies like the US & Canada directed toward real-time analytics for sales & marketing management and competitive intelligence in order to track user behaviors. Despite Facebook's omnipresence, several other social media platforms, like Snapchat, Instagram, etc., have been gaining immense popularity, especially among the young generation in North America. With such intense public engagement in social networking sites, several companies in the US are increasingly deploying social media analytics to gather insights into consumer behavior and, in turn, enhance their business & strategic decision-making.

On the other hand, in Canada, social media analytics solution providers are providing new & efficient channels to engage in advertising & marketing practices. The well-established e-commerce sector in the country is another prominent aspect contributing to the increasing adoption of these tools by enterprises to evaluate data generated by transactions, gain insights into customer buying habits and, in turn, create effective marketing campaigns. Hence, these factors are generating new avenues for the North America Social Media Analytics Market to witness significant expansion over the coming years.

Key Questions Answered in the Market Research Report:

  1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the Global Social Media Analytics Market?
  2. What are the region-wise size, growth drivers, and challenges for the Global Social Media Analytics Market?
  3. What are the key innovations, opportunities, current & future trends, and regulations in the Global Social Media Analytics Market?
  4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the Global Social Media Analytics Market based on the competitive benchmarking matrix?
  5. What are the key results derived from surveys conducted during the Global Social Media Analytics Market study?

Frequently Asked Questions

A. The Social Media Analytics Market is expected to record around 26% CAGR during 2023-28.

A. The rising penetration of the internet & smartphones, i.e., leading to the ever-increasing social media users, is the prime aspect projected to drive the Social Media Analytics Market during 2023-28.

A. Cloud-based SMA tools are projected to create lucrative prospects for the Social Media Analytics Market during 2023-28.

A. North America would continue generating remunerative opportunities for the key companies in the Social Media Analytics Market over the forecast years.

  1. Introduction
    1. Research Process
    2. Assumption
    3. Market Segmentation
    4. Market Definition
  2. Executive Summary
  3. Expert Verbatim- What our Experts Say?
  4. Global Social Media Analytics Market- Start-up Ecosystem
    1. Leading Start-ups & Unicorns By Offerings
    2. Leading Investors & Their Portfolio
    3. Recent Innovations & Niche Solutions
  5. Global Social Media Analytics Market Outlook, 2018- 2028F
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Application
        1. Sales & marketing Management
        2. Customer Experience Management
        3. Competitive Intelligence
        4. Risk Management & Fraud Detection
        5. Public Safety & Law Enforcement
        6. Others
      2. By Organization Size
        1. Small & Medium Sized Enterprises
        2. Large Enterprises
      3. By Development Model
        1. On-Premises
        2. Cloud
      4. By Industry Verticals
        1. BFSI
        2. Telecommunication & IT
        3. Healthcare
        4. Government & Defense
        5. Media & Entertainment
        6. Retail & Ecommerce
        7. Travel & Hospitality
        8. Others
      5. By Component
        1. Software
        2. Services
          1. Managed Services
          2. Professional Services
            1. Training & Education
            2. Consulting
      6. By Region
        1. North America
        2. South America
        3. Europe
        4. Middle East & Africa
        5. Asia-Pacific
      7. By Company
        1. Revenue Shares
        2. Strategic Factorial Indexing
        3. Competitor Placement in Markntel Quadrant
  6. North America Social Media Analytics Market Outlook, 2018- 2028F
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Application
      2. By Industry Verticals
      3. By Organization Size
      4. By Deployment Model
      5. By Component
      6. By Country
        1. US
        2. Canada
        3. Mexico
    3. The US Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    4. Canada Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    5. Mexico Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
  7. South America Social Media Analytics Market Outlook, 2018- 2028F
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Application
      2. By Industry Verticals
      3. By Organization Size
      4. By Deployment Model
      5. By Component
      6. By Country
        1. Brazil
        2. Argentina
    3. Brazil Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    4. Argentina Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
  8. Europe Social Media Analytics Market Outlook, 2018- 2028F
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Application
      2. By Industry Verticals
      3. By Organization Size
      4. By Deployment Model
      5. By Component
      6. By Country
        1. Germany
        2. Russia
        3. France
        4. Italy
        5. UK
    3. Germany Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    4. France Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    5. UK Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
  9. Middle East & Africa Social Media Analytics Market Outlook, 2018- 2028F
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Application
      2. By Industry Verticals
      3. By Organization Size
      4. By Deployment Model
      5. By Component
      6. By Country
        1. Saudi Arabia
        2. UAE
    3. Saudi Arabia Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    4. UAE Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
        2. By Quantity
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
  10. Asia-Pacific Social Media Analytics Market Outlook, 2018- 2028F
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Application
      2. By Industry Verticals
      3. By Organization Size
      4. By Deployment Model
      5. By Component
      6. By Country
        1. China
        2. India
        3. Japan
        4. Australia
    3. China Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    4. India Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    5. Japan Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    6. Australia Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
  11. Global Social Media Analytics Market Policies, Regulations, Application Standards  
  12. Global Social Media Analytics Market Trends & Insights
  13. Global Social Media Analytics Market Dynamics
    1. Growth Drivers
    2. Challenges
    3. Impact Analysis
  14. Global Social Media Analytics Market Hotspot and Opportunities
  15. Global Social Media Analytics Market Key Strategic Imperatives for Success and Growth
  16. Competitive Outlook
    1. Competition Matrix
      1. Application Portfolio
      2. Brand Specialization
      3. Target Markets
      4. Target Applications
      5. Research & Development
      6. Strategic Alliances
      7. Strategic Initiatives
    2. Company Profiles (Business Description, Application Segments, Business Segments, Financials, Strategic Alliances/ Partnerships, Future Plans)
      1. Oracle
      2. IBM
      3. Clarabridge
      4. Talkwalker
      5. Adobe
      6. SAS Institute
      7. NetBase
      8. Digimind
      9. Salesforce
      10. Hootsuite
      11. Simplify 360
      12. Brandwatch
  17. Disclaimer
Social Media Analytics Market Segmentation