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Global Social Media Analytics

Global Social Media Analytics Market Research Report: Forecast (2023-2028)

By Application (Sales & marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management & Fraud Detection, Public Safety & Law Enforcement, Others), By Organization Siz Read more

  • ICT & Electronics
  • Nov 2022
  • 243
  • IT10203

Market Definition

Social Media Analytics (SMA) involves gathering & evaluating data from different social networking sites to gather insights into customer intentions & behaviors. It offers a real-time close-up of online interactions to help marketers better understand their customers, evaluate the performance of an organization's social media channels, & adjust their marketing campaigns to contemplate customer preferences optimally.

Market Insights

The Global Social Media Analytics Market is projected to grow at a CAGR of around 26% during the forecast period, i.e., 2023-28. Most of the market expansion would be driven by the rapidly rising number of social media users due to the growing penetration of the internet & smartphones, coupled with the increasing number of e-commerce websites and significant developments in data analytics tools.  

Report Coverage Details
Study Period Historical Data: 2018-21
Base Year: 2022
Forecast Period: 2023-28
CAGR (2023-2028) 26%
Regions Covered North America: The US, Canada, Mexico
South America: Brazil, Argentina
Europe: Germany, The UK, France, Russia, Italy
Middle East & Africa: Saudi Arabia, The UAE
Asia-Pacific: China, Japan, India, Australia
Key Companies Profiled

Oracle, IBM, Clarabridge, Talkwalker, Adobe, SAS Institute, NetBase, Digimind, Salesforce, Hootsuite, Simplify 360, Brandwatch
Unit Denominations USD Million/Billion

 

In addition, with the mounting focus of corporates on attaining market intelligence, there's an ever-increasing deployment of these advanced data analytics tools across numerous businesses to monitor, engage, understand, and analyze customers & brand reputation, i.e., another prominent aspect expected to boost the market through 2028.

Moreover, as more & more emerging technologies become integrated and cloud-based analytics tools witness high demand, it would create new directions for the Global Social Media Analytics Market to expand significantly in the coming years.

  1. Introduction
    1. Research Process
    2. Assumption
    3. Market Segmentation
    4. Market Definition
  2. Executive Summary
  3. Expert Verbatim- What our Experts Say?
  4. Global Social Media Analytics Market- Start-up Ecosystem
    1. Leading Start-ups & Unicorns By Offerings
    2. Leading Investors & Their Portfolio
    3. Recent Innovations & Niche Solutions
  5. Global Social Media Analytics Market Outlook, 2018- 2028F
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Application
        1. Sales & marketing Management
        2. Customer Experience Management
        3. Competitive Intelligence
        4. Risk Management & Fraud Detection
        5. Public Safety & Law Enforcement
        6. Others
      2. By Organization Size
        1. Small & Medium Sized Enterprises
        2. Large Enterprises
      3. By Development Model
        1. On-Premises
        2. Cloud
      4. By Industry Verticals
        1. BFSI
        2. Telecommunication & IT
        3. Healthcare
        4. Government & Defense
        5. Media & Entertainment
        6. Retail & Ecommerce
        7. Travel & Hospitality
        8. Others
      5. By Component
        1. Software
        2. Services
          1. Managed Services
          2. Professional Services
            1. Training & Education
            2. Consulting
      6. By Region
        1. North America
        2. South America
        3. Europe
        4. Middle East & Africa
        5. Asia-Pacific
      7. By Company
        1. Revenue Shares
        2. Strategic Factorial Indexing
        3. Competitor Placement in Markntel Quadrant
  6. North America Social Media Analytics Market Outlook, 2018- 2028F
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Application
      2. By Industry Verticals
      3. By Organization Size
      4. By Deployment Model
      5. By Component
      6. By Country
        1. US
        2. Canada
        3. Mexico
    3. The US Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    4. Canada Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    5. Mexico Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
  7. South America Social Media Analytics Market Outlook, 2018- 2028F
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Application
      2. By Industry Verticals
      3. By Organization Size
      4. By Deployment Model
      5. By Component
      6. By Country
        1. Brazil
        2. Argentina
    3. Brazil Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    4. Argentina Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
  8. Europe Social Media Analytics Market Outlook, 2018- 2028F
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Application
      2. By Industry Verticals
      3. By Organization Size
      4. By Deployment Model
      5. By Component
      6. By Country
        1. Germany
        2. Russia
        3. France
        4. Italy
        5. UK
    3. Germany Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    4. France Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    5. UK Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
  9. Middle East & Africa Social Media Analytics Market Outlook, 2018- 2028F
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Application
      2. By Industry Verticals
      3. By Organization Size
      4. By Deployment Model
      5. By Component
      6. By Country
        1. Saudi Arabia
        2. UAE
    3. Saudi Arabia Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    4. UAE Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
        2. By Quantity
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
  10. Asia-Pacific Social Media Analytics Market Outlook, 2018- 2028F
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Application
      2. By Industry Verticals
      3. By Organization Size
      4. By Deployment Model
      5. By Component
      6. By Country
        1. China
        2. India
        3. Japan
        4. Australia
    3. China Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    4. India Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    5. Japan Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
    6. Australia Social Media Analytics Market Outlook, 2018- 2028F
      1. Market Size and Analysis
        1. By Revenues (USD Million)
      2. Market Share and Analysis
        1. By Application
        2. By Industry Verticals
        3. By Organization Size
        4. By Deployment Model
        5. By Component
  11. Global Social Media Analytics Market Policies, Regulations, Application Standards  
  12. Global Social Media Analytics Market Trends & Insights
  13. Global Social Media Analytics Market Dynamics
    1. Growth Drivers
    2. Challenges
    3. Impact Analysis
  14. Global Social Media Analytics Market Hotspot and Opportunities
  15. Global Social Media Analytics Market Key Strategic Imperatives for Success and Growth
  16. Competitive Outlook
    1. Competition Matrix
      1. Application Portfolio
      2. Brand Specialization
      3. Target Markets
      4. Target Applications
      5. Research & Development
      6. Strategic Alliances
      7. Strategic Initiatives
    2. Company Profiles (Business Description, Application Segments, Business Segments, Financials, Strategic Alliances/ Partnerships, Future Plans)
      1. Oracle
      2. IBM
      3. Clarabridge
      4. Talkwalker
      5. Adobe
      6. SAS Institute
      7. NetBase
      8. Digimind
      9. Salesforce
      10. Hootsuite
      11. Simplify 360
      12. Brandwatch
  17. Disclaimer
Social Media Analytics Market Segmentation
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