Global Beer Market Research Report: Forecast (2025-2030)

Market Definition

Beer is one of the most loving and oldest prepared drinks in the world, ranked third in consumption after water and tea. The primary source of production is from four ingredients yeast, hops, malted barley, and water that are brewed and fermented for the preparation of beer. Earlier, beer was recorded in the books of ancient Egypt. It was spread through Europe via Germanic and Celtic tribes. During the Industrial Revolution, beer was widely consumed and spread in brown bottles across the regions of North America. Nowadays, their popularity has grown so much that it has been used in special occasions, social gatherings, celebrations, and cultural events worldwide.

Market Insights & Analysis: Global Beer Market (2025-30):

The Global Beer Market size was valued at USD 864.94 Billion in 2024 and is projected to reach USD 1057.87 Billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.80% during the forecast period, i.e., 2025-30. The largest beer company in the global market is Anheuser-Busch InBev having the world’s largest breweries based in Belgium and Heineken is the second biggest beer company in the world. The biggest beer in the world is  Budweiser, which is produced by Anheuser-Busch InBev. The beer apart from simple consumption has a variety of uses in cooking (batters and marinades), events, social gatherings, celebrations, etc.  The demand for beer products arises from different sectors like bars, hotels, restaurants, pubs, hospitality, food services, sports events, etc.

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Moreover, the increasing GDP and stable economic conditions of various countries result in the rise of disposable income of consumers, leading to more consumption of beer products which contributes to the growth of the beer industry. An increasing number of tourists visiting different destinations escalates the demand for the famous local alcoholic beverages including beer. The evolution in consumer preference drives market growth, influenced by Western trends, health awareness, and changing preferences. With the shift from traditional beverages like rum and local beer towards modern beer products with different flavors and formulations is becoming a trend among millennials and Gen Z.

Moreover, the beer market overview depicts that companies are taking steps for innovation in packaging and presentation that change the perception and behavior of the consumer. With creative packaging designs, such as enticing labels, eye-catching cans, bottles, eco-friendly materials, and logos they will have a brand image positioned in the minds of the consumers. Positioning helps in differentiating the products from others and caters to evolving consumer buying behavior & preferences.

On the other hand, the challenges faced by the market are addiction to alcohol, government regulations over beer consumption, and age limit criteria. High consumption of alcohol leads to addiction and excess drinking leads to fatal diseases. To overcome this, many governments have imposed strict rules and regulations, for example, some regions have banned sales and distribution due to strong religious sentiments, beliefs, and rituals. These are some of the major restraints for the growth & expansion of world market alcohol and the Global Beer Market.

Global Beer Market Driver:

Burgeoning E-Commerce & Online Retail Sector – The beer market has distribution channels such as E-commerce, supermarket/hypermarket, online retail, etc., which have opened up a new way to reach customers and increase the customer base. Online stores and delivery services make it comfortable and easier for the consumer to access products from their house giving a boost to the beer trends. In addition, these online platforms offer products related to breweries and craft alcohol to global consumers representing a major growth factor. Also, the data-driven decision from the distribution channel is enabling global beer companies & brewery industry to customize their products. For beer industry suppliers, it helps in knowing the buying patterns and preferences of the consumers, thus enhancing prospects of revenue growth. Moreover, data-driven decision-making enhances customer engagement and provides insights into decision-making, helping in new product development, forecasting demand, and building marketing strategies that ultimately augment the size & volume of the Beer Industry.

Global Beer Market Opportunity:

Market Expansion in the Emerging Economies to Offer Ample Growth Opportunities – The global market of Beer is set to experience significant growth during the forecast period of 2025-30, generating multiple opportunities for the beer industry and investors. The expanding market in emerging economies will open gates for huge investments in the breweries industry which are supported by rapid urbanization, changing lifestyles, and increased spending power of the consumers in these economies. With higher income customers tend to buy premium and diverse beer options which allows expansion of the segment in the emerging market. Urbanisation brought improved retail infrastructure like supermarkets and specialised beer shops making it easier for consumers to access a variety of beer brands. Thus, emerging economies are showing a lot of growth opportunities for the leading beer-manufacturing companies.

Global Beer Market Challenge:

Increasing Awareness of Negative Impacts of  Beer Consumption –  The challenge faced by the market is the addiction to beer which causes health issues. High amounts of beer consumption result in addiction that causes vomiting, drowsiness, etc., but heavy drinking can lead to fatal diseases like liver damage, obesity, etc., which has been a concern for the nations. To overcome this, many governments have imposed strict rules & regulations, and some regions have banned sales and distribution of beer products. Strong religious sentiments, beliefs, and rituals in some countries across areas, such as India, China, the U.K., etc, have banned the production, promotion, and consumption of alcohol-based beverages. Moreover, increasing awareness of the harm caused by alcohol and public health campaigns change the consumer's behavior & perception to reduce alcohol consumption. The health issues associated with excess beer consumption, alternative products, and public health campaigns can be an obstacle to market growth.

Global Beer Market Trend:

Rising Demand for Crafted & Premium Beers –  In recent years there has been a high rise in the demand for crafted beer and premium beer. This can be seen due to the changing consumer preferences towards new beer trends and the shift towards flavored beer. Crafted and premium beers often offer a broader range of products providing more choice to customers which helps in catering to the ongoing consumer demand. Crafted beers are perceived as higher quality due to their unique brewing processes, attention to detail, and innovations like seasonal & limited edition products which drive demand and attract customers who are interested in novel beer experiences. The demand is also channeled with social and cultural influence in different regions that is increasing craft beer popularity. Thus, due to the increased popularity of crafted & premium beer products global market size is anticipated to surge during the forecast period.

Global Beer Market (2025-30): Segmentation Analysis

The Global Beer Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the global level. Based on the analysis, the market has been further classified as:

Based on the Packaging:

• Glass Bottles
• Metal Cans
• Others

The glass bottles segment holds the largest portion of the beer industry market share globally, owing to the rise in the use of glass bottles that can be recycled which reduces the carbon footprint produced by other packaging materials. Glass bottles can preserve beer and protect it from the external elements like light and oxygen for a longer duration that maintains its taste, quality, and flavor which ensures the product remains fresh and changeless, contributing to a greater satisfaction and cheerful drinking experience for consumers. They also play a major role in the session beer market which requires the best packaging to preserve the flavors, supporting the growing beer industry trends. Moreover, it offers transparency that builds credibility among consumers. The packaging enhances the drinking experience and helps in positioning products properly, ultimately all these positive factors augment the segmental revenue growth and increase its beer market share.

Based on the Distribution Channel:

• On-Trade
  • Bars
  • Restaurants
  • Pubs
• Off-Trade
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retailers

The off-trade distribution channel is the leading segment in the beer industry. Under off-trade mode, the supermarkets & hypermarkets segment is holding a largest market share of the Beer industry owing to the increasing number of supermarkets across the globe showing a trend of supermarket culture. The extensive network of outlets helps products to easily reach a vast customer base in urban and rural areas so that a web of the network can be formed ultimately increasing the market share of beer companies. Supermarkets and hypermarkets provide an ample variety of options in brands and flavors, that impulse consumers to purchase. The marketing and promotional activities enhance the visibility of the product, hence positioning it in the minds of consumers.   The ease of reaching out and the availability of beer in supermarkets increases the overall value of the beer industry on a global scale.

Global Beer Market (2025-30): Regional Projections

Geographically, the Global Beer Market expands across:

• North America
• Europe
• Asia-Pacific
• The Middle East and Africa
• South America

Asia-Pacific region is the leader in the beer industry globally. In the Asia-Pacific region, the larger market share is linked with China, South Korea, Japan, and India because of higher beer consumption which ultimately boosts the beer industry sales. This market is driven by the increasing population, growing disposable income, and consumer preferences that have led to beer consumption in urban areas. In addition, rising beer demand in events, celebrations, and social gatherings influences the market growth & expansion in the Asia-Pacific region. Moreover, rapid urbanization and westernization in several parts of Asia are contributing to product consumption as consumers are getting more inclined towards the Western drinking culture.

Global Beer Industry Recent Development:

• May 2024: The Boston Beer Company announced the launch of Samuel Adams American Light. Distinctly American, which is a crisp, refreshing, great-tasting, easy-to-drink beer perfect for everyday drinking occasions.
• April 2024: Kirin Holdings Company, Mercian Corporation, and Viña Concha y Toro combinedly launched the “Pacific Link Project”, the first product was named Château Mercian Iwade Koshu Amicis.
• April 2023: Heineken N.V. acquired the Distell and Namibia Breweries to create HEINEKEN Beverages which would add more than USD 1.09 billion in net revenue and USD 163 million in operating profit to the African footprint.

Gain a Competitive Edge with Our Global Beer Market Report

1. Global Beer Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Global Beer Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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