Market Research Report

U.S. Snacks Market Research Report: Forecast (2025-2030)

U.S. Snacks Market - By Category (Confectionery, Ice Cream, Savory Snacks, [Sweet Biscuits, Snack Bars, and Fruit Snacks]) By Distribution Channel (Retail Offline, Vending, Direct......Selling, Retail E-Commerce) By Packaging (Cans, Container & Boxes, Bags & Pouches) Read more

  • Food & Beverages
  • Apr 2025
  • Pages 125
  • Report Format: PDF, Excel, PPT

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U.S. Snacks Market Statistics

  1. The Snacks market size was estimated at USD 172.54 billion in 2024.
  2. By 2030, the market size is expected to touch USD 193.51 billion, registering a CAGR of around 2.18%
  3. Market grew at a CAGR of around 4.19% during 2020-24
  4. Top 5 companies having a combined market share of around 43.5% are Frito-Lay Co, Hershey Co, The Mars Wrigley Confectionery, Mondelez International Inc., and Kellanova
  5. Doritos, Lays, Cheetos, and Reese's captured around 18% of the country’s market
  6. Retail Offline channel is the dominant segment under the sales channel, holds market share of more than 95%.
  7. Confectionery is the best-performing category with a market share of around 31.3% in 2024.
  8. Under confectionery, Chocolate confectionery and sugar confectionery are expected to grow at a CAGR of around 4.2%, and 3.88%, respectively
  9. Mars and Hershey are the top companies in the confectionery snacks market of the US, with the cumulative market share exceeding 40%

U.S. Snacks Market Insights

The U.S. Snacks Market is anticipated to grow at a CAGR of around 2.18% during 2025-2030. The U.S. Snacks Market size was estimated at USD 172.54 billion in 2024 and is anticipated to exceed USD 193.51 billion by 2030.

The key reasons that can be attributed to the growth of the snacks market in the US include evolving lifestyle where consumers are replacing their full meals with convenient snack options, rising demand for healthy snacks from GenZ, sports and fitness enthusiasts, introduction of diverse flavors, introduction of snack subscription boxes, etc.   

More than 95% of Snacks were sold via Grocery Retailers under the Retail Offline channel in 2024. The growth is being driven by the Increasing end user’s Traction towards Tasty yet Nutritious Snacks for the US market at the same time making value-driven bulk purchases.

Confectionery had a market share of around 31.3%, being the dominant type of category under the category segment. Frito-Lay Co., Hershey Co., The Mars Wrigley Confectionery, Mondelez International Inc., and Kellanova are the major players with a combined market share of around 43.5%.


U.S. Snacks Market Research Report: Forecast (2025-2030)

Market Opportunities: Rising Growth of Private Label and Bulk Buying

The private label snacks are in demand, and the shift towards bulk buying presents an opportunity for the snacks manufacturers in the US. The increasing demand is driven by the growing traction towards premium snacks and other incumbents, such as vegan gluten-free snacks, which has led to an expansion in the high-quality private label offerings. For instance, big retailers such as Walmart have introduced a premium range of high-quality private label snack lines, like innovative snack options such as oat milk ice cream and cassava powder tortilla chips, etc.

Moreover, the end users are inclined towards bulk buying options due to their value for money. Therefore, these factors combined together position the private label brands as strong competitors against the existing national brands and even helps reshaping the competitive landscape of U.S. Snacks Market.

Market Challenges: Regulatory Scrutiny and Rising Tariffs on Imported Snacks Hindering Market Growth

The regulatory scrutiny and economic uncertainties are the major challenges. The challenge is being driven by increasing awareness among the end users and, increase in state-level bans. Making restrictions on the brands that force the brands to reformulate their products, leading to an increase in the operating cost and impacting the product availability.

Moreover, the government has recently imposed a 10% tax on all imports and even higher tariffs on the key trade partners such as China, Japan etc. Since a large portion of snacks are imported. The businesses either have to bear the losses or increase the price of the snacks which will affect the end users due to the increased procurement cost. It leads to decreased demand of premium international snack brands.

In addition, the manufacturers import cocoa from diverse geographies in Latin America, Africa, and Asia. The geopolitical conflicts and civil unrest in these parts impact the raw material prices, thereby impacting the margins of snacks manufacturers.

Market Trends: Increasing Traction towards Tasty yet Nutritious Snacks

The end users of snacks in the US are becoming more health conscious. This growing health consciousness is boosting demand for snacks that offer both indulgence and provides health benefits. The end users focus on the taste but are seeking ingredients which have added nutritional value in the snacks.

For instance, Quest offers protein-packed versions of Cheez-It, Doritos, and Reese’s. Lindt & Lindor launched oat milk chocolate for a smoother, non-bitter vegan option. Nature Valley introduced high-protein smoothie bars for on the go eating. Hence it aligns with the end users’ expectations such as budgeting their indulgences, even calculating protein cost per dollar and further driving the market during the forecast period.

U.S. Snacks Market (2025-30): Segmentation Analysis

Confectionery Segment Grabbed Major Market Share

Despite inflationary pressures impacting packaged food during 2020-24, the proximity towards sweet treats continued to drive consumer purchases confectionery in the US. Consumers have a growing traction towards innovative products—those featuring multi-textures, vibrant colors, and bold, assertive flavors which is boosting the sales of chocolate and sugar confectionary products.

Beyond traditional calendar holidays, the seasonal greetings, expansion of gift culture, etc., are positively impacting the sales of confectionery products in the US. These occasions are increasingly being recognized by players in the chocolate confectionery segment as valuable marketing opportunities.

Supermarket and Hypermarket to Remain Major Point of Sales for Manufacturers

Supermarket and Hypermarket segments combined had the major share of around 56% under Grocery Retailers in the Retail Offline segment. The growth is fueled by value-driven bulk purchases and diverse product assortments. Moreover, the bricks-and-mortar stores offer immersive shopping experiences, being fueled by TikTok Shop’s live-streaming incentives, which is one of the examples that helps in enhancing both end engagement and loyalty.

E-Commerce had a market share of 10%. E-Commerce channel sales suffered a major setback, such as higher platform and delivery fees, and fewer work from home (WFH) jobs are ending, which are pushing some end users back to physical stores. However, in the coming years the ecommerce channels are still expected to secure a substantial market share by providing personalized shopping experience, constant discounts etc.

Leading Players in the U.S. Snacks Market: (2025-30)

Frito-Lay Co, Hershey Co, The Mars Wrigley Confectionery, Mondelez International Inc., and Kellanova are the major market players operating in the Snacks Market of the US.

U.S. Snacks Market Recent Development:
  • 2025, March: Hershey's unveils new KISSES Cinnamon Toast Crunch flavoured candies, expanding its innovative confectionery lineup across the U.S.  

Gain a Competitive Edge with Our U.S. Snacks Market Report

  1. U.S. Snacks Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
  2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  3. U.S. Snacks Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

*Reports Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.

Frequently Asked Questions

   A. The U.S. Snacks Market is expected to grow at a compound annual growth rate (CAGR) of around 2.18% over the forecast period.

   A. The U.S. Snacks Market size was valued at USD 172.54 billion in 2024 and is anticipated to exceed USD 193.51 billion by 2030.

   A. Increasing traction towards Tasty yet Nutritious Snacks is driving the Snacks market in the US.

   A. Frito-Lay Co., Hershey Co., The Mars Wrigley Confectionery, and Mondelez International Inc. are the major market companies operating in the Snacks market of the US.

   A. The confectionery segment grabbed the highest market share in terms of value in the U.S. Snacks Market in 2024.

   A. Growth of private label and bulk buying is emerging as an opportunity area for the U.S. Snacks Market.

   A. Regulatory scrutiny and rising tariffs on imported snacks are the possible restraints affecting the growth of the U.S. Snacks Market.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. U.S. Snacks Market Policies, Regulations, and Product Standards
  5. U.S. Snacks Market Supply Chain Analysis
  6. U.S. Snacks Market Trends & Developments
  7. U.S. Snacks Market Dynamics
    1. Growth Drivers
    2. Challenges
  8. U.S. Snacks Market Hotspot & Opportunities
  9. U.S. Snacks Market Outlook, 2020-2030F
    1. Market Size & Outlook
      1. By Revenues (USD Billion)
      2. By Quantity Sold (Million Tons)
    2. Market Share & Outlook
      1. By Category
        1. Confectionery- Market Size & Forecast 2020-2030, USD Billion
          1. Sugar Confectionery - Market Size & Forecast 2020-2030, USD Billion
          2. Chocolate Confectionery - Market Size & Forecast 2020-2030, USD Billion
        2. Ice Cream- Market Size & Forecast 2020-2030, USD Billion
        3. Savory Snacks- Market Size & Forecast 2020-2030, USD Billion
        4. Sweet Biscuits, Snack Bars, and Fruit Snacks- Market Size & Forecast 2020-2030, USD Billion
      2. By Distribution Channel
        1. Retail Offline- Market Size & Forecast 2020-2030, USD Billion 
          1. Grocery Retailers- Market Size & Forecast 2020-2030, USD Billion 
            1. Convenience Retailers- Market Size & Forecast 2020-2030, USD Billion 
            2. Supermarkets- Market Size & Forecast 2020-2030, USD Billion 
            3. Hypermarkets- Market Size & Forecast 2020-2030, USD Billion 
            4. Food/Drink/Tobacco Specialists- Market Size & Forecast 2020-2030, USD Billion 
            5. Small Local Grocers- Market Size & Forecast 2020-2030, USD Billion 
            6. Others
          2. Non-Grocery Retailers- Market Size & Forecast 2020-2030, USD Billion 
            1. General Merchandise Stores- Market Size & Forecast 2020-2030, USD Billion 
            2. Health and Beauty Specialists- Market Size & Forecast 2020-2030, USD Billion 
            3. Other Non-Grocery Retailers- Market Size & Forecast 2020-2030, USD Billion 
        2. Vending- Market Size & Forecast 2020-2030, USD Billion 
        3. Direct Selling- Market Size & Forecast 2020-2030, USD Billion 
        4. Retail E-Commerce- Market Size & Forecast 2020-2030, USD Billion 
      3. By Packaging
        1. Cans - Market Size & Forecast 2019-2030, (USD Billion)
        2. Container & Boxes - Market Size & Forecast 2019-2030, (USD Billion)
        3. Bags & Pouches - Market Size & Forecast 2019-2030, (USD Billion)
      4. By Region
        1. North West
        2. Mid-West
        3. West
        4. South
      5. By Company
        1. Company Revenue Shares
        2. Competitor Characteristics
  10. U.S. Confectionery Market Outlook, 2020-2030F
    1. Market Size & Outlook
      1. By Revenues (USD Billion)
      2. By Quantity Sold (Million Tons)
    2. Market Share & Outlook
      1. By Distribution Channel- Market Size & Forecast 2020-2030, USD Billion
      2. By Packaging - Market Size & Forecast 2020-2030, USD Billion  
      3. By Region- Market Size & Forecast 2020-2030, USD Billion 
      4. By Company
        1. Market Share of Top Companies
        2. Competition Characteristics
  11. U.S. Ice Cream Market Outlook, 2020-2030F
    1. Market Size & Outlook
      1. By Revenues (USD Billion)
      2. By Volume (Million Litres)
    2. Market Share & Outlook
      1. By Distribution Channel- Market Size & Forecast 2020-2030, USD Billion
      2. By Packaging - Market Size & Forecast 2020-2030, USD Billion 
      3. By Region- Market Size & Forecast 2020-2030, USD Billion
      4. By Company
        1. Market Share of Top Companies
        2. Competition Characteristics
  12. U.S. Savory Snacks Market Outlook, 2020-2030F
    1. Market Size & Outlook
      1. By Revenues (USD Billion)
      2. By Quantity Sold (Million Tons)
    2. Market Share & Outlook
      1. By Distribution Channel- Market Size & Forecast 2020-2030, USD Billion
      2. By Packaging - Market Size & Forecast 2020-2030, USD Billion 
      3. By Region- Market Size & Forecast 2020-2030, USD Billion 
      4. By Company
        1. Market Share of Top Companies
        2. Competition Characteristics
  13. U.S. Sweet Biscuits, Snack Bars and Fruit Snacks Market Outlook, 2020-2030F
    1. Market Size & Outlook
      1. By Revenues (USD Billion)
      2. By Quantity Sold (Million Tons)
    2. Market Share & Outlook
      1. By Distribution Channel- Market Size & Forecast 2020-2030, USD Billion
      2. By Packaging - Market Size & Forecast 2020-2030, USD Billion 
      3. By Region- Market Size & Forecast 2020-2030, USD Billion 
      4. By Company
        1. Market Share of Top Companies
        2. Competition Characteristics
  14. U.S. Snacks Market Key Strategic Imperatives for Success & Growth
  15. Competition Outlook
    1. Company Profiles
      1. Frito-Lay Co.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Hershey Co.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. The Mars Wrigley Confectionery
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Mondelez International Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Kellanova
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Dreyer's Grand Ice Cream Holdings Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Campbell Soup Co.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. General Mills Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Ferrero USA Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Ferrara Candy Co Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Others
  16. Disclaimer


U.S. Snacks Market - Segmentation

MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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