U.S. Automotive Radar Market Research Report: Forecast (2025-2030)

Market Insights & Analysis: U.S. Automotive Radar Market (2025-2030):

The U.S. Automotive Radar Market size was valued at around USD 1.82 billion in 2024 and is projected to reach USD 4.19 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 18.15 % during the forecast period, i.e., 2025-30. The increasing penetration of advanced autonomous vehicles has significantly boosted the demand for Automotive radar in the US. With the advancement in automotive technologies, vehicle owners are more inclined towards automobiles equipped with sophisticated features. As a result, the auto OEMs are introducing features such as adaptive cruise control, Lane Departure Warning Systems, Traffic Jam Assist, etc., to maintain their competitive edge in the market. For instance, lane-keeping assistance was available on about 50% of newly sold vehicles in the United States by the end of 2024. This trend underscores the importance of radar technology in enhancing vehicle safety and driving market growth.

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Moreover, with the rise in the production and sales of automobiles in the country, the demand for automotive radar is also increasing. For instance, in the year 2024, US passenger vehicle sales hit an astronomical high of over 16 million, corresponding to a surge in vehicle population on roads. Automotive radars are integral for meeting requirements in developing markets in terms of the benefits associated with them.

The rising demand for cars in emerging markets further drives the growth as the US is one of the exporter of automobiles to the countries in Middle East, Africa, Latin America and Asia. These markets are increasingly penetrated by the Chinese OEMs who are offering advanced features at a competitive price. So, to outperform Chinese OEMs, the US based manufacturers are ramping up their automobiles with innovative features.

Moreover, the booming self-driving vehicles with adaptive cruise systems are one of the driving factors boosting the automotive radar market in the US. These radar systems are gaining ground in mainstream production because of their central role in accommodating an array of features necessary for autonomous cars. Automotive autonomous systems include driver assistance features from simple functions such as cruise control, as well as semi-autonomous to fully autonomous capabilities. It ranges from Level 0 (No Automation) to Level 5 (Automation in all driving conditions). Examples include the 2024 model Cadillac Escalade with its Super Cruise system, adaptive cruise control in the Genesis G90 & BMW X5 2025 model, and the 2025 Chevrolet Tahoe with GM’s Super Cruise system, among others, featuring their respective autopilots at different levels. This rising number of autonomous vehicles will boost the demand for automotive radar systems, as they furnish essential data for safe and efficient navigation.

Additionally, various government policies and initiatives are some of the crucial factors for boosting market growth. For instance, Corporate Average Fuel Economy (CAFE) standards in the US created incentives for automakers to manufacture fuel-efficient technologies that also involve using automotive radars for various purposes. To increase safety, the National Highway Traffic Safety Administration (NHTSA) proposed the Automatic Emergency Braking (AEB) Mandate in May 2023. It mandates that all passenger vehicles & light trucks by 2029 to be equipped with AEB radar systems offering vehicle & pedestrian detection capabilities. It was followed by similar rules for Heavy Commercial vehicles in June 2023 by the NHTSA & Federal Motor Carrier Safety Administration (FMCSA). This aims to prevent over 19,000 crashes and avoid 8,814 injuries annually.

Also, in December 2024, NHTSA expanded its New Car Assessment Program (NCAP) to include radar-reliant features like blind spot warning and pedestrian AEB. Moreover, the AV STEP framework proposed by NHTSA for autonomous vehicle oversight was also introduced in 2024 to support safe innovation in ADAS technology. These policies also promote vehicle safety, environmental sustainability, and encourage innovation and investment within the automotive sector, thus leading to lucrative growth for the market. In addition, government initiatives to create an enabling ecosystem and build robust EV infrastructure will continue to drive market growth during the forecast period.

U.S. Automotive Radar Market Driver:

High Prevalence of Road Accidents Creating Intensive Demand – The rising number of road accidents in the United States is largely accountable for the high demand for automotive radar. More than half of all road traffic deaths in the country are among pedestrians, cyclists, and riders, with over 20% fatalities and the highest concentration in urban areas.

More than 94% of accidents are caused by driver errors in the US, which is augmenting the demand for warning radar systems that will help in avoiding such scenarios. Moreover, crashes due to lane departure and blind spot incidents saw a year-over-year rise of over 6%. Notably, rear-end collisions made up nearly 32% of all crashes in 2023, which has created the need for including radar-based technologies like Forward Collision Warning and Automatic Emergency Braking in vehicles. These increased statistics substantiate the need for urgent deployment of high-tech safety measures. This could be provided by the incorporation of automotive radar systems through their features integrated within the vehicles that tend to avert accidents. To prevent these large numbers of accidents, the regulatory authorities are mandating the conventionalization of such safety features in new vehicles, hence, escalating the demand for automotive radar systems.

U.S. Automotive Radar Market Opportunity:

Emergence of 4D Radar Technology Providing New Growth Avenues – The rise of 4D radar technology presents a significant opportunity for radar markets in the US. This highly advanced technology can increase vehicle ambient vision whose image would be clear at medium range and in real-time with all 4-dimensions, including length, width, height & time. This will further help in the precise detection of objects, pedestrians, and vehicles, making it a crucial upgrade for autonomous driving systems.

Various companies like Continental AG, and Robert Bosch GmbH, have already started creating multi-frequency and multi-mode radar systems that enhance their applications in several environments. Also, the 4D radar system developed by Arbe Robotics can track hundreds of moving objects simultaneously, offering high-resolution data even in poor visibility. As the United States sees rising adoption of semi- and fully autonomous vehicles, 4D radar's superior accuracy and robustness position it as a key enabler for next-generation automotive safety systems.

U.S. Automotive Radar Market Challenge:

Limited Robust Machine Vision Impeding Market Growth – One major challenge in the U.S. Automotive Radar Market is the limited robustness of machine vision systems when used independently or alongside radar. Although radar excels in detecting object distance and speed, it struggles in adverse climatic conditions that reduce system reliability. This has created a vast gap in current vision-based ADAS, which is proven by the 21% of the annual traffic crashes in the US caused due to adverse weather, as stated by the US Department of Transportation.

Moreover, missed threats & false positive cases could be caused due to the machine learning powering these radar systems, which can easily misinterpret unusual objects or unexpected behavior in such conditions. Additionally, radar systems cannot reach full autonomous potential without the seamless integration of radar & improved AI models. This interoperability issue limits widespread deployment in real-world conditions, making it a key hurdle for scaling radar-based vehicle safety systems in the U.S. market.

U.S. Automotive Radar Market Trend:

Rising Focus on Miniaturization Shaping Market Dynamics – Miniaturization is becoming a crucial trend in the US market as it integrates powerful radar systems in small & light vehicle designs without compromising performance. These radar modules are becoming important in EVs & Autonomous vehicles as weight reduction & space optimization are becoming vital in them. Various companies like Texas Instruments & NXP Semiconductors are capitalizing on this trend with the introduction of single-chip CMOS radar sensors that fit into narrow spaces such as bumpers, side mirrors, and even headlights.

For instance, the AWR1843 by Texas Instruments is just a few millimeters in size but is made by combining a processor & radar front end in the chip. Miniaturization of these devices helps in weight reduction, further improving fuel economy by 6%-8% with just a 10% reduction in the weight of the vehicle, as per the US Department of Energy. As vehicles become more software-defined and sensor-reliant, miniaturized radar systems are essential for seamless integration, especially in ADAS and Level 2+ autonomy platforms, making them a significant trend in the market.

U.S. Automotive Radar Market (2025-2030): Segmentation Analysis

U.S. Automotive Radar Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the country level. Based on the analysis, the market has been further classified as:

Based on Vehicle Type:

• Passenger Vehicles
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Based on the vehicle type, the passenger vehicles lead the U.S. Automotive Radar Market. It holds around 72.5% share of the total market volume. The passenger vehicles in the US are comparatively higher in numbers than other vehicle types. The progress within the segment is driven by safety and convenience demands in passenger cars. These include radar-based technologies in cars such as adaptive cruise control, lane-keeping assistance, and emergency braking, which are a fundamental part of ADAS.

Such advanced features remain available in most cars in premium and luxury vehicles. Radar technology has undergone many advancements, which rightly make this measure an effective choice for passenger vehicles in the US. For instance, Tesla builds on these technology options by adding others such as the inclusion of cameras with the huge Tesla Model S, Model 3, Model X, and Model Y line-up that are integrated into the autopilot system.

Based on Frequency:

• 2X-GHz System
• 7X-GHz System

Based on frequency, the 7X-GHz System dominates the U.S. Automotive Radar market. It holds around 60% market share. Unlike 2X-GHz systems, 7X-GHz radars support wider bandwidths (up to 4 GHz), enabling high-resolution imaging critical for Advanced Driver Assistance Systems (ADAS) and autonomous driving applications. These radars can detect objects at distances over 200 meters, making them ideal for adaptive cruise control, lane change assist, and collision avoidance.

The system also performs reliably in adverse weather conditions, where cameras and LIDAR may fail. Leading companies like Bosch, Continental, and Texas Instruments are investing heavily in 7X-GHz platforms, which are increasingly being integrated into passenger and commercial vehicles due to their compact size and advanced capabilities.

 U.S. Automotive Radar Industry Recent Development:

• January 2024: NXP Semiconductors NV introduced a new 28 nm RFCMOS radar chip for advanced driver-assistance systems in modern vehicles. This chip supports distributed radar setups and helps transition from current smart sensors to future streaming sensors.
• January 2024: Texas Instruments Incorporated launched new radar sensor chips designed to create smarter and safer vehicles. The AWR2544 77GHz mmWave radar sensor chips enhance autonomy by improving sensor fusion and decision-making in ADAS.

Gain a Competitive Edge with Our U.S. Automotive Radar Market Report

1. U.S. Automotive Radar Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps business organizations to gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing business organizations to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. U.S. Automotive Radar Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, business organizations can develop strategies to minimize risks & optimize their operations.

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