Market Research Report

UAE Deodorants Market Research Report: Forecast (2024-2030)

UAE Deodorants Market Report- By Product Type (Deodorant Creams, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Others [deodorant pumps, deodorant wipes, etc.]), By Packag...ing Material (Metal, Glass Container, PE Plastic Bottles), By End User (Men, Women, Others), By Sales Channel (Retail Offline [Grocery Retailers {Convenience Stores, Supermarkets, Hypermarkets}, Non-Grocery Retailers], Retail E-Commerce), By Price Range (Premium, Mass), By Region (Dubai, Al Ain & Abu Dhabi, Sharjah & Northern Emirates), By Company (Beiersdorf Middle East, Unilever Gulf FZE, Coty Middle East FZCO, Henkel Jebel Ali FZCO, Procter & Gamble Gulf FZE, Colgate-Palmolive [Gulf States] Ltd, Bourjois Ltd, Amaris Cosmetics, Epoch Aerosols Industries LLC., Scion International LLC, Others) Read more

  • FMCG
  • Dec 2023
  • 132
  • PDF, Excel, PPT

Market Definition

Deodorants are referred to as formulations that individuals use to eliminate bad body odor and reduce bacterial growth. Deodorants work by either eliminating the microorganisms that break down perspiration and produce stink or by absorbing and disguising the actual stench. They are widely available in different forms, such as sprays, roll-ons, creams, etc.

Market Insights & Analysis: The UAE Deodorants Market (2024-30):

The UAE Deodorants Market size is projected to grow at a CAGR of around 3.10% during the forecast period, i.e., 2024-30. Deodorants have become more popular in the UAE owing to the rise in the number of employees working in offices. The employees tend to apply the deodorant since it helps in eliminating the naturally occurring bacteria on the skin and helps in getting rid of unpleasant body odors. For instance, in 2022, the Company “ISN” announced the opening of its 13th office in Dubai, UAE, to serve the increasing demand for contractor management expertise across the Middle East. This is likely to generate more employment opportunities in the UAE and would accelerate the usage of deodorants by officegoers.

Similarly, the global management consultancy Oliver Wyman also opened its office in Abu Dhabi, the UAE, which reflects the growth of the company in the country and would further surge career opportunities. Hence, the growing expansion of the companies in the UAE is creating job opportunities, thereby accelerating the demand for beauty & care products comprising deodorants.

Report Coverage Details
Study Period Historical Data: 2019-22
Base Year: 2023
Forecast Period: 2024-30
CAGR (2024-30) 3.10%
Region Covered Dubai, Al Ain & Abu Dhabi, Sharjah & Northern Emirates
Key Companies Profiled Beiersdorf Middle East, Unilever Gulf FZE, Coty Middle East FZCO, Henkel Jebel Ali FZCO, Procter & Gamble Gulf FZE, Colgate-Palmolive (Gulf States) Ltd, Bourjois Ltd, Amaris Cosmetics, Epoch Aerosols Industries LLC., Scion International LLC, Others (L'Origine Manufacturing, Sterling Parfums, etc.)
Unit Denominations USD Million/Billion

 

Moreover, trends in health and wellness have been on the rise in the UAE, and residents of the UAE are indulging themselves in high-intensity group exercises and are visiting the gym more frequently. The residents of the UAE are committed to daily exercise owing to their rising participation in the government-led “Dubai Fitness Challenge”.

As per the statistics shared by the Dubai Department of Economy and Tourism in 2021, over 36% of residents dedicated more than 60 minutes to their health and fitness, and around 12% spent more than 90 minutes exercising each day. As a result of these high-intensity exercises, the necessity for the application of deodorants increases to curb bad body odor, due to which the sales of the deodorants surged in the historical years and would further upswing in the forecast years owing to the growing inclination of the residents towards health & fitness.


UAE Deodorants Market Research Report: Forecast (2024-2030)

The UAE Deodorants Market Driver:

Rapid Urbanization and Increasing Awareness Regarding Personal Hygiene – The share of the urban population in the UAE has been significantly rising, is estimated to be around 8.7 million as of 2021, and is projected to grow further in the upcoming years. The escalating industrialization and progressive urban planning policies by the government of the UAE have led to rapid urbanization because the labor workforce in the UAE has been surging. According to the CEIC data, the labor force participation rate increased to 76.4% in 2021, compared with 75.7% in the previous year. As a result, spending on personal care products has significantly increased. Fragrances have been an integral part of the culture followed by the Emiratis; therefore, the significant rise in the net spendable income has been driving the sales of personal care products comprising deodorants, antiperspirants, etc., in the UAE.

In addition to this, the rising concerns among the residents of the UAE regarding skin-related issues such as bacterial infection, redness, etc., owing to increased sweating due to harsh climatic conditions in the UAE such as extreme heat and harsh sun, are making it important for consumers to wear a nice fragrance all the time. Moreover, the deodorants also help in eliminating bad body odor and reducing bacterial growth, as a result, the sales of these incense products are soaring.

The UAE Deodorants Market Challenge:

Harsh Chemicals in Deodorants and Availability of Substitute Products to Hinder Market Growth – The fragrance market in the UAE comprises products such as deodorants, perfumes, and cologne, which gives a consumer a lot of choices. Thereby, restricting the sales of deodorants in the UAE. In addition to this, based on the culture and beliefs followed in the UAE, fragrance is an integral part of the daily care regimen; however, the residents prefer to purchase perfume more than deodorant owing to the presence of harsh and cancer-causing ingredients in the deodorants.

The incense products contain chemicals such as paraben, benzene, alcohol, etc., owing to which consumers in the UAE are skeptical about purchasing these products. Moreover, for end-users with sensitive skin types, the deodorants can cause skin irritation if applied directly to the skin due to the presence of propylene glycol, lanolin, etc. Therefore, consumers tend to choose products that are more skin-friendly and chemical-free.

Moreover, the presence of the base oil in the deodorant is significantly less than that of the perfume, as a result of which the deodorant does not last for a long duration of time. Therefore, consumers tend to buy other available products in place of deodorants, thereby hindering the growth of the UAE Deodorants Market.

The UAE Deodorants Market Trend

Increasing Inclination Towards Natural Deodorants – Natural deodorants or zero-waste deodorants are poised for growth as consumers become more conscious of the ingredients in their personal care products and as awareness of their alleged benefits rises. Consumers now prefer deodorants in place of antiperspirants owing to the increased local and regional media coverage touting the advantages of aluminum-free products. Therefore, the clean beauty movement is rapidly growing as more local consumers gain awareness.

Moreover, companies such as BeNat (Artisanal Natural Deodorants), Hybrid Hippie, etc., are delivering vegan and organic deodorants that are likely to gain attention from consumers in the coming years. Hence, the sales of these natural and zero-waste products in the forecast year are expected to surge.

The UAE Deodorants Market (2024-30): Segmentation Analysis

The UAE Deodorants Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024–2030 at the national level. According to the analysis, the market has been further classified as:

Based on Product Type:

  • Deodorant Creams
  • Deodorant Roll-Ons
  • Deodorant Sprays
  • Deodorant Sticks
  • Others (deodorant pumps, deodorant wipes, etc.)

Deodorant sprays have acquired a significant share in the past few years owing to the ease and convenience they provide to end users. The deodorant sprays could be applied and reapplied easily; therefore, it become a more appropriate choice for consumers to save some of their time. Moreover, companies such as Unilever Gulf FZE and others, also launched mini-packs or pocket-size deodorants to make the deodorant sprays more travel-friendly. Thereby driving the sales of deodorant sprays in the historical years.

The roll-on segment within the deodorant market is poised for substantial growth in the forecast years, driven by key players such as Beiersdorf Middle East incorporating innovative features. Consequently, the rising demand for roll-on deodorants with diverse benefits suggests a promising outlook for this category. Consumers, increasingly seeking products that provide specific and enhanced value, are expected to drive a surge in sales for roll-on deodorants in the coming years.

Based on Sales Channel:

  • Retail Offline
    • Grocery Retailers
      • Convenience Stores
      • Supermarkets
      • Hypermarkets
    • Non-Grocery Retailers
  • Retail E-Commerce

Retail offline held a dominant share in the historical years owing to the better and wider product availability at the grocery store. Further, the pharmacy and grocery retailers marketed these products by offering customers various offers, such as 2-for-1 deodorant promotions, better discount rates, etc. The average price of deodorants saw a downward trend from 2019 to 2020, as a result of which a lot of new customers got engaged in buying the deodorants at low prices from the retail stores. However, average prices went up in 2022 as a result of rising inflationary pressure.

However, changing customer behavior and rising internet penetration will result in the growth of online sales channels in the forecast years. In addition to this, manufacturers of deodorants like Amaris Cosmetics, etc., have also started to sell their products on online marketplaces such as Noon, Amazon, etc., owing to the growing trend of digitalization. Hence, the sales of deodorants via online channels are expected to surge in the forecast years.

Gain a Competitive Edge with The UAE Deodorant Market Report

  1. The UAE Deodorant Market Report by Markntel Advisors provides a detailed & thorough analysis of the market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
  2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  3. The UAE Deodorant Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

Frequently Asked Questions

   A. The UAE Deodorants Market is expected to grow at a CAGR of around 3.10% during 2024-30.

   A. Rapid urbanization and increasing awareness regarding personal hygiene are expected to drive the UAE Deodorants Market.

   A. The top companies in the UAE Deodorants Market are Beiersdorf Middle East, Unilever Gulf FZE, Coty Middle East FZCO, Henkel Jebel Ali FZCO, Procter & Gamble Gulf FZE, Colgate-Palmolive (Gulf States) Ltd, Bourjois Ltd, Amaris Cosmetics, Epoch Aerosols Industries LLC., Scion International LLC, and others (L'Origine Manufacturing, Sterling Parfums, etc.).

   A. Deodorant sprays are the leading product type in the UAE Deodorants Market.

   A. Increasing inclination towards natural deodorants is an emerging trend shaping the growth of the UAE Deodorants Market.

   A. Harsh chemicals in deodorants and the availability of substitute products are the possible restraints affecting the growth of the UAE Deodorants Market.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. The UAE Deodorants Market Trends & Insights
  5. The UAE Deodorants Market Dynamics
    1. Drivers
    2. Challenges
  6. The UAE Deodorants Market Porter’s Five Forces Analysis
  7. The UAE Deodorants Market Regulations & Policies
  8. The UAE Deodorants Market Hotspots & Opportunities
  9. The UAE Deodorants Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Product Type
        1. Deodorant Creams – Market Size & Forecast 2019-2030F, USD Million
        2. Deodorant Roll-Ons – Market Size & Forecast 2019-2030F, USD Million
        3. Deodorant Sprays – Market Size & Forecast 2019-2030F, USD Million
        4. Deodorant Sticks – Market Size & Forecast 2019-2030F, USD Million
        5. Others (deodorant pumps, deodorant wipes, etc.) – Market Size & Forecast 2019-2030F, USD Million
      2. By Packaging Material
        1. Metal – Market Size & Forecast 2019-2030F, USD Million
        2. Glass Container – Market Size & Forecast 2019-2030F, USD Million
        3. PE Plastic Bottles – Market Size & Forecast 2019-2030F, USD Million
      3. By End User
        1. Men – Market Size & Forecast 2019-2030F, USD Million
        2. Women – Market Size & Forecast 2019-2030F, USD Million
        3. Others – Market Size & Forecast 2019-2030F, USD Million
      4. By Sales Channel
        1. Retail Offline – Market Size & Forecast 2019-2030F, USD Million
          1. Grocery Retailers – Market Size & Forecast 2019-2030F, USD Million
            1. Convenience Stores – Market Size & Forecast 2019-2030F, USD Million
            2. Supermarkets – Market Size & Forecast 2019-2030F, USD Million
            3. Hypermarkets – Market Size & Forecast 2019-2030F, USD Million
          2. Non-Grocery Retailers – Market Size & Forecast 2019-2030F, USD Million
        2. Retail E-Commerce – Market Size & Forecast 2019-2030F, USD Million
      5. By Price Range
        1. Premium – Market Size & Forecast 2019-2030F, USD Million
        2. Mass – Market Size & Forecast 2019-2030F, USD Million
      6. By Region
        1. Dubai
        2. Al Ain & Abu Dhabi
        3. Sharjah & Northern Emirates
      7. By Company 
        1. Competition Characteristics
        2. Market Share of Leading Companies
  10. The UAE Deodorants Market Key Strategic Imperatives for Growth & Success
  11. Competition Outlook
    1. Competition Matrix
      1. Brand Specialization
      2. Target Markets
      3. Target End Users
      4. Research & Development
      5. Strategic Alliances
      6. Strategic Initiatives
    2. Company Profiles
      1. Beiersdorf Middle East
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2.  Unilever Gulf FZE
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Coty Middle East FZCO
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Henkel Jebel Ali FZCO
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Procter & Gamble Gulf FZE
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Colgate-Palmolive (Gulf States) Ltd
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Bourjois Ltd
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Amaris Cosmetics
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Epoch Aerosols Industries LLC.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Scion International LLC
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Others (L'Origine Manufacturing, Sterling Parfums, etc.)
  12. Disclaimer


UAE Deodorants Market Segmentation