Press Release

Increasing Awareness Regarding Personal Hygiene to Amplify the UAE Deodorants Market

The UAE Deodorants Market is projected to grow at a CAGR of about 3.10% in the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. The factors attributing to the growth of deodorants in the UAE are the rising employment rate and expansion of commercial offices. Owing to an increase in the number of employees working in offices, deodorants have grown in popularity in the UAE. They are frequently used by staff members since it helps to get rid of offensive body odor as well as the naturally occurring bacteria on the skin. Therefore, the demand for deodorants in the UAE is increasing due to the country's growing working population and the expansion of its offices.

Moreover, the companies are establishing their offices in the UAE due to the no-tax policy laid by the government. Hence, these new developments in the business sector are expected to create more employment opportunities and are further anticipated to boost the usage of deodorants in the UAE. For instance, in 2023, the company Ardian announced the opening of its office in Abu Dhabi, as a result of which the job possibilities are expected to amplify. Owing to such expansions, the office-going population is anticipated to surge, which would further accelerate the sales of personal care products including deodorants, etc., in the coming years.

Additionally, government-led initiatives in the UAE, such as free fitness initiatives, etc., are engaging more residents in high-intensity group exercises, owing to which the necessity to apply deodorants to curb bad body odor has increased. Thereby, facilitating the sales of deodorants in the country.

In 2022, the Department of Community Development in collaboration with the Abu Dhabi Sports Council launched fitness classes in the active park to provide 380 free training sessions across 12 public parks in Abu Dhabi. These initiatives have overall increased the participation of individuals in daily exercise, therefore, sales of deodorants have increased in previous years and are expected to rise in the coming years.

Furthermore, owing to the increased local and regional media coverage extolling the benefits of aluminum-free products, consumers are now preferring deodorants over antiperspirants. As a result, brands such as BeNat, and others have started offering natural and zero-waste deodorants. As a result, it is anticipated that sales of these natural and waste-free products will soar in the coming years., further states the research report, “UAE Deodorants Market Analysis, 2024.”

UAE Deodorants Market Segmentation Analysis

Roll-Ons Expected to Attract More Consumers in the Forthcoming Years

Based on product type, the market is further bifurcated into deodorant creams, deodorant roll-ons, deodorant sprays, deodorant sticks, and others (deodorant pumps, deodorant wipes, etc.). Deodorant sprays have amassed a sizable share over the years due to the ease and convenience they offer to the end users. These sprays are easier to apply and reapply, making them a better option for customers who want to save some time. Moreover, to make deodorant sprays more portable, businesses like Unilever Gulf FZE and others introduced mini-packs or pocket-size deodorants, which gained a lot of popularity among young and GenZ users in the historical years.

However, consumers are now looking for products that have a more specific value, therefore, the product category roll-ons are expected to witness growth in the forecast years. These roll-ons provide multi-functionalities to the consumers such as lightening underarms, etc., owing to which the consumers are gradually shifting towards the roll-on segment, and hence, sales of roll-on deodorants are predicted to soar in the years to come.

Digitalization Across the UAE to Upsurge the Sales of Deodorants in Coming Years

Retail Offline held a disproportionately large share during the historical years due to the improved and extensive product availability at retail stores and convenience stores. Customers were offered a variety of offers by the pharmacy and grocery retailers making the purchase from these stores more economically viable. However, digitalization across the UAE has propelled deodorant manufacturing companies to sell their product on online marketplaces. Therefore, the growing digital adoption and easy internet access in the UAE are expected to accelerate the sales of deodorants through the online sales channel in the forthcoming years.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including Beiersdorf Middle East, Unilever Gulf FZE, Coty Middle East FZCO, Henkel Jebel Ali FZCO, Procter & Gamble Gulf FZE, Colgate-Palmolive (Gulf States) Ltd, Bourjois Ltd, Amaris Cosmetics, Epoch Aerosols Industries LLC., Scion International LLC, and others (L'Origine Manufacturing, Sterling Parfums, etc.) are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends that have shaped the industry to its current form?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition shaped across the country, followed by their comparative factorial indexing?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?