Southeast Asia Cloud Gaming Market Research Report: Forecast (2025-2030)

Market Definition

Cloud gaming allows consumers to play and access games anywhere and on any device, including smartphones, smart TVs, and tablets. Cloud gaming uses cloud storage for better performance and swift streaming.

Market Insights & Analysis: Southeast Asia Cloud Gaming Market (2025-30):

The Southeast Asia Cloud Gaming Market size was valued at around USD 121.29 million in 2024 and is projected to reach USD 698.22 million by 2030. The market is also estimated to grow at a CAGR of around 23.92% during the forecast period, i.e., 2025-30. The key reasons that can be attributed to the market growth include the growing interest of gamers due to the increase in gaming library services, the rise in digital infrastructure, the influence of eSports culture, etc. The advancements, such as edge computing and the implementation of ML and AI in the cloud, etc., in the region are upgrading the cloud gaming industry.

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In edge computing, the servers connect to their local nearest servers, which prevents the longer distance traveled by the waves in the transmission, thus reducing the latency while streaming games and videos. The AI and Machine learning algorithms automated the quality of the network connectivity due to the real-time analysis, providing gamers with an efficient gaming experience. Service providers such as NVIDIA, Xbox, etc., are incorporating these advancements to provide a better gaming experience to their users.

The regional governments have initiated numerous schemes and policies, such as the ASEAN Digital Masterplan 2025, Digital Economy Framework Agreement (DEFA), Thailand 4.0 policy, etc., to develop the digital infrastructure. These policies support the investments in the data centers, high-speed internet penetration, cloud integration for greater operational flexibility, etc., in Southeast Asia. These developments attract several service providers to the region, hence the booming Southeast Asia Cloud Gaming.

Southeast Asia Cloud Gaming Market Driver:

Rise in eSports Culture Boosts the Growth of Cloud Gaming in Southeast Asia – The advancement and growth in technologies such as edge computing, IoT, etc., have improved the gaming ecosystem in the SEA region. The companies have been actively working with local governments to modernize the legacy platforms. Additionally, to promote gaming applications, companies are regularly organizing competitions like augmented and virtual reality-based gaming tournaments, gaming events. In 2024, Tencent launched the Esports Asian Champions League, while NVIDIA conducted the GEFORCE Esports eXtreme Tournament (GEXT). Such developments are fueling the competitiveness among gamers and raising the eSports culture in the region.

In eSports, multiple participants collectively play live games using the cloud server, and can easily connect from their devices from anywhere. This increases the adoption and reach of eSports across the region. The investments and collaborations in eSports are further positively influencing the population. For instance, in 2024, the Asian Electronic Sports Federation (AESF) partnered with the International Sports Press Association (AIPS Asia) to promote eSports in Asia. Henceforth, the internet penetration, rise in marketing campaigns, and events have led to the rise in eSports culture among Gen Z and millennials, further expanding the cloud gaming industry.

Southeast Asia Cloud Gaming Market Opportunity:

Implementation of Digital Plans to Engage New Gamers – Some of the Southeast Asian countries, such as Indonesia, Cambodia, Myanmar, Laos, etc., have limited access to the latest technologies and high-speed internet because of low government budgets, prevalence of legacy platforms, low consumer spending on digital services, etc. Thus, to ensure a uniform growth in digitalization across the region, the Association of Southeast Asian Nations (ASEAN) devised a digital plan, the ASEAN Digital Masterplan (ADM) 2025.

The objective behind this plan is to transform Southeast Asian nations into digitalized nations. The ADM 2025 aims to provide support the digitalization across industries such as banking, telecom, etc., fund social measures, and ensure the affordability of digital devices to promote digital inclusiveness. The plan is expected to have a greater impact on the economic output of the region. This plan is set to act as a major force for catalyzing the Southeast Asian gaming market.

Southeast Asia Cloud Gaming Market Challenge:

Rise in Piracy and Risk of Privacy – Southeast Asia has been encountering cybercrimes due to the increased e-commerce and digitalization, lately. As per the World Economic Forum, a rise of approximately 82% in cybercrimes from 2021 to 2024 was observed, which is projected to grow in the years. The cloud gaming industry is one of the largest entertainment industries in this region, and due to this, it is more susceptible to cybercrimes.

The distribution and access of gaming software of premium games and library services from unauthorized sources result in economic loss to service providers. Several gaming companies have faced attacks from cybercriminals, including Electronic Arts, Ubisoft, CD Projekt, and others. The threat is not only faced by the companies but also by the gamers. The gamers provide their personal information, such as name, mobile number, bank details, etc., while purchasing the membership subscription and in-app purchases. Eventually, due to concerns about leaks of personal data and concerns about data privacy, the companies are facing challenges in securing the users' data.

Southeast Asia Cloud Gaming Market Trend:

Subscription to Game Library Service Gaining Traction – Traditional gaming requires multiple purchases of expensive hardware and games to stream, which is not budget-friendly for streaming different titles. To confront this, solution providers and cloud gaming platforms have introduced the concept of a game library service. The gamers have to buy a subscription to the game library to access the games, which is cost-effective as it reduces the cost of buying expensive hardware.

Game libraries are connected to cloud storage and can be accessed from any device. As a result, multiple game titles are accessed by a single subscription. For instance, the ultimate membership subscription of Xbox offers several game titles provided by Microsoft and membership to other platforms such as EA Play. Along with the membership of various platforms, the Game Pass allows early access to game trials and various discounts.  Hence, pushing the increase in the purchasing of game library subscriptions. Several solution providers have introduced a vast range of subscription plans for their cloud gaming libraries, such as Xbox Cloud Gaming, Apple Arcade, and others, catering to the needs of gamers in Southeast Asia. 

Southeast Asia Cloud Gaming Market (2025-30): Segmentation Analysis

The Southeast Asia Cloud Gaming Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment. It includes predictions for the period 2025–2030 at the global level. Based on the analysis, the market has been further classified as:

Based on Device Type:

• Smartphones
• Tablets
• Gaming Consoles
• PCs & Laptops
• Smart TVs
• Head Mounted Displays

The smartphone segment has the largest market share of around 68%, driven by advancements such as AMOLED displays, improved graphics, enhanced touch sensitivity, durability, compactness, software, and processors that have provided a premium experience for gamers. Smartphones have become a preferable choice for gamers over consoles and PCs. According to Google, one in three smartphone users in Southeast Asia plays online games in a week.

According to GMSA, the smartphone penetration in the region is expected to touch 80% by the end of 2025. To capitalize on this opportunity, the service providers have started offering gaming services on smartphones using cloud storage. To push cloud gaming on mobiles and attract gamers, the service providers have initiated their marketing on various other applications. Thus, inclining the gamers towards cloud gaming via smartphones.

Based on Components:

• Cloud Gaming Platforms
• Content Services

Cloud gaming platforms have gained popularity due to the library services, with approximately 67% market share. This is because they provide streaming of multiple games to gamers on a single platform rather than downloading numerous applications and software. Library services are an integral part of the cloud gaming platforms, which increases the demand for more cloud gaming platforms. Seeking this as a potential for growth, several solution providers like Amazon Web Services (AWS), Microsoft, and others have launched their cloud gaming libraries. For instance, NVIDIA partnered with StarHub and launched the cloud gaming platform GAMEHUB+ in Southeast Asia in 2023. Moreover, Amazon Luna, Xbox Cloud Gaming, and other cloud gaming libraries come with a subscription that enables gamers to access high-quality games and stream videos.

Cloud gaming platforms provide better efficiency, enhanced graphics, and others, hence providing a premium gaming experience to gamers. Subsequently, the rising demand for cloud gaming platforms in Southeast Asia and are reason behind the large market size held by this segment.

Southeast Asia Cloud Gaming Market (2025-30): Regional Projections

• Indonesia
• Thailand
• The Philippines
• Vietnam
• Taiwan
• Malaysia
• Singapore
• Rest of Southeast Asia

As per the Ministry of Communication and Informatics, Indonesia, the country accounted for around 43% of active gamers in Southeast Asia in 2024. With the improvement in telecom infrastructure and high-speed internet, the number is gamers is expected to rise in the forecast period as well. Therefore, the country dominates the regional market with a revenue share of around 47% in 2024.

Improving internet services, such as 5G and Internet of Things (IoT), have resulted in broadening the bandwidth and optimizing the real-time data in gaming, providing a real-life experience to gamers. This enhances the streaming of videos and games, leading to an inclination towards games. The initiatives of the Indonesian government, such as the Indonesia 2045 Vision, initiated in 2024, are further pushing the growth of the market. This vision aims to transform the country into an advanced and economic powerhouse worldwide.

To encourage this motive and for growth, Microsoft in 2024 announced to invest about USD1.7 billion in new cloud technology and AI infrastructure in the upcoming four years. Such investments from cloud service providers, IT companies, and support from the government have been generating numerous growth opportunities for the service providers in Indonesia and facilitating the large market share of the country in the cloud games market, which will continue in the forecast period.

Southeast Asia Cloud Gaming Industry Recent Development:

• January 2025: Alibaba launched its beta version of 9^th Generation Enterprise Elastic Computer Service (ECS), which will enhance computer efficiency by nearly 20% and Redis Databases by 50%.
• December 2024: Blacknut partnered with Dovetail Games for the expansion of Cloud Gaming globally.

Gain a Competitive Edge with Our Southeast Asia Cloud Gaming Market Report

1. Southeast Asia Cloud Gaming Market by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. The Southeast Asia Cloud Gaming Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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