Rise in eSports Culture Driving Southeast Asia Cloud Gaming Market at a CAGR of Around 23.92% During 2025-30

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The Southeast Asia Cloud Gaming Market size was valued at around USD 121.29 million in 2024 and is projected to reach USD 698.22 million by 2030. The market is also estimated to grow at a CAGR of around 23.92% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The increasing eSports culture, improved internet infrastructure, gaming library services, and ease of accessibility of internet services like 5G are the reasons behind the growth of the gaming industry in Southeast Asia. With 5G Internet services, there is a reduction in the loading speed and latency of games, improved graphics, and thus enhanced the streaming quality of videos and games the users in the region.

Along with this, the widespread connectivity through cloud servers has been enabling gamers to connect among themselves, across the region. This has resulted in the development of gaming communities. The cost-effectiveness of services, such as library services, which allow gamers to access multiple games from a platform, is gaining popularity. In library services, gamers need not pre-install the numerous software and applications for each game, they can access these games by purchasing a membership to the gaming library. It also exempts the users from the purchasing cost of several gaming software programs. This, along with in-game rewards and incentives, has led to an increase in its reach among the population, including the non-earning population of the age group 18-23 years. Services providers such as Zolaz are providing over 550 cloud games across multiple devices, in their library services with a subscription, in Singapore, in 2025. Similarly, other service providers have begun these services in the region.

Moreover, the governments and Association of Southeast Asian Nations (ASEAN) schemes, such as Thailand's Policy 4.0, Digital Masterplan 2025, New Industrial Masterplan 2030 (NIMP 2030), etc., result in the development of the digital infrastructure in countries such as Thailand, Singapore, and Malaysia. These plans and schemes further strengthen the internet connectivity in the region, impacting the efficient streaming of cloud games. These plans enhance the performance of gamers, thus boosting the demand for cloud games in Southeast Asia, further states the research report, “Southeast Asia Cloud Gaming Market Analysis, 2025.”

Southeast Asia Cloud Gaming Market Segmentation Analysis

Smartphone Holds the Largest Market Share

Based on the device type, the market is further bifurcated into smartphones, PCs & laptops, tablets, gaming consoles, smart TVs, and head-mounted displays. The utility of smartphones in this region has increased due to the rise in the e-commerce sector, adaptation to remote work, and availability of low-cost variants of smartphones. According to the Groupe Speciale Mobile Association (GSMA), smartphone adoption is approximately 87% of Indonesia's population in 2024 and is expected to reach about 94% by 2030.

Similarly, in the Philippines, 86% of the population was found to be using smartphones in 2024, and is expected to reach nearly 92% by 2030.  This increase in smart devices and internet penetration, along with the influence of gaming tournaments, has led to a rise in gaming activities, including cloud games, among youngsters. Advanced graphics, durability, and cloud game libraries have resulted in the rise of streaming games through smartphones. As per the Southeast Asian Mobile Game Report, 2024 by Sensor Tower, it is concluded that mobile game downloads have increased by up to 4.2 billion, with approximately a 91% rise from the Google Play Store. Henceforth, this indicates that smartphones are the most common preference of gamers in cloud games in Southeast Asia.

Indonesia Has the Largest Cloud Gaming Industry in the Region

Enhanced internet services such as 5G and IoT, and the rapid growth in digital infrastructure, are the prime reasons behind the thriving cloud gaming industry in Indonesia. The strong connectivity of the internet in the country allows gamers to stream videos and games efficiently, resulting in the growth of the cloud gaming industry and generating revenue. The rise in government initiatives, such as Vision 2045 of the Indonesian government, which includes digital transformation, further supports the gaming industry. Promoting the vision and growth, several service providers are expanding their services.

For instance, in February 2025, Tencent Co., LTD., partnered with the Game Company (TGC) to enhance gaming with an advanced cloud solution. Similarly, several solution providers are collaborating and launching their services and cloud gaming libraries. Hence, expanding their business and facilitating a large market share of the country.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including Microsoft Corporation, Amazon Web Services Inc., Sony Interactive Entertainment LLC, IBM, Electronic Arts, NVIDIA Corporation, Tencent (Thailand) Co. Ltd., Alibaba, Ubitus Inc., Parsec Cloud Inc., NetEase, Blacknut. and others (Advanced Micro Devices, etc.) are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. How has the industry been evolving in terms of geography & service adoption in the region?
4. How has the competition been shaping up across the region?
5. How has the buying behavior, customer inclination, and expectations from service providers been evolving during 2020-30?
6. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?