
Saudi Arabia Protein Bar Market Research Report: Forecast (2025-2030)
Saudi Arabia Protein Bar Market Report - By Type (Vegan Protein Bar, Regular Protein Bar), By Application (Sports Nutrition, Meal Replacement, Others (Dietary Supplements & Energy ...Boost, etc.)), By Distribution Channel (B2B, [Direct Sales], B2C, [Online, Supermarket/Hypermarket, Convenience Store]) and Others Read more
- Food & Beverages
- Jan 2025
- 128
- PDF, Excel, PPT
Market Definition
A protein bar is a snack bar best formulated to deliver huge amounts of protein to the body, whether for restoration after a rigorous training session or to support weight and power needs. As suggested by their name, nutritional, and health benefits, these bars are used as either food replacement bars or snack bars by many fitness-conscious individuals and athletes alike. Protein bars can include many ingredients and flaxes and are derived from protein sources such as whey, soy, casein protein, and plant protein, including pea protein, rice protein, and almond protein among others.
Market Insights & Analysis: Saudi Arabia Protein Bar Market (2025-30):
The Saudi Arabia Protein Bar Market size was valued at around USD 3.1 million in 2024 and is projected to reach USD 5.7 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 8.5% during the forecast period, i.e., 2025-30. The consumption of protein bars in Saudi Arabia has increased significantly over the recent past, due to the improved awareness of health and fitness, accompanied by the improved knowledge concerning the need for protein in our diets. Consumers, especially the health-conscious and athletes who engage in regular exercise, are today focusing on protein foods that provide them with workout energy and nutrients.
Report Coverage | Details |
---|---|
Historical Years | 2020-23 |
Base Years
|
2024
|
Forecast Years
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2025-30
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Market Value in 2024 | USD 3.1 million |
Market Value in 2030 | USD 5.7 million |
CAGR (2025-30) | 8.5% |
Top Key Players | PepsiCo Inc., General mills inc, The Hershey Company (ONE Brands LLC), Barebells Functional Foods AB, kbf enterprises ltd (warrior supplements), Glanbia PLC, Lifefood International, Kind LLC, Clif Bar and Company, Calibar Protein Bar, The Nature Bounty co, Kind snacks, Musclepharm corporation, OneBrands LLC, Optimum nutrition, Others, |
Key Report Highlights |
|
Due to increasing awareness of health, wellness, and fitness in Saudi Arabia, there is huge growth in the Protein bar market in this region. This is in tune with the goal specified in Saudi Vision 2030 aiming at enhancing healthy lifestyle and improving the quality of life among people. The prevalence of chronic diseases resulting from unhealthy lifestyles leading to obesity has greatly contributed to changing consumers' tastes and food preferences towards healthy snacks enriched with high protein.
For instance, as per the General Authority for Statistics (GASTAT), over 58% of Saudi adults will be engaged in some form of physical activity, in 2024. This shift in behavior has been supported by government investments in fitness infrastructure, public awareness campaigns, and the establishment of recreational facilities, all of which promote active lifestyles. Protein bars, often marketed as convenient, on-the-go nutrition solutions, have become a staple for individuals pursuing fitness goals, particularly among gym-goers, athletes, and busy professionals.
Moreover, the younger demographic, which constitutes approximately 60% of the population, is a key driver of this trend. Their inclination towards functional foods that offer health benefits aligns with global wellness trends. Additionally, increased participation in sports and fitness events, along with a rising number of health-conscious women, has further expanded the market, making protein bars a vital component of the evolving Saudi dietary landscape.

Saudi Arabia Protein Bar Market Driver:
Growing Demand for Convenient & Healthy Snacks – The increasing demand for convenient and healthy snack foods is expected to generate ample market growth for protein bars in Saudi Arabia. Due to the growing population’s concerns about health and fitness, there is a trend toward the so-called ‘healthy snacks’. In 2022, as per the Saudi General Authority, the obesity rate in the Kingdom has risen to 32.7%, prompting government initiatives to promote healthier lifestyles, including Vision 2030’s focus on improving public health and well-being.
Moreover, the Saudi Food and Drug Authority (SFDA) has laid down stringent regulations on sugar content and labels of products and dissolved the normal unhealthy snacks with protein bars with high nutritional values. These regulations are in line with the fact that there is a growing eating habit across the Kingdom of incorporating functional foods in regular diets, an approaching generation with a busy lifestyle needs convenient food and functionality. By having various platforms such as; Amazon, Sand Noon and many other retail chains, the availability of protein bars has increased. Also, community fitness campaigns like Saudi Sports for All Federation (SFA) create a market for the consumption of products such as protein bars after workouts. With favorable government policies and a health-conscious population, the Saudi protein bar industry is expected to witness substantial growth, offering opportunities for local and international brands to innovate and capture market share.
Saudi Arabia Protein Bar Market Opportunity:
Intensifying Number of Athletes, Bodybuilders, and Fitness Enthusiasts – There is a growing demand for protein bars in Saudi Arabia especially for athletes, bodybuilders, and fitness enthusiasts interested in healthy foods and supplements like protein bars to enhance their health goals. It also fits in the broader pattern of Saudis, looking to incorporate better nutrition into their habits that would serve their active lifestyles. The Saudis through Vision 2030 not only promote but also demand a healthy lifestyle that most of its activities within Vision 2030 entail physical activities and healthy lifestyles. Among other Middle Eastern and North African nations, Saudi Arabia's wellness economy has shown one of the biggest boom in wellness economy growth rates with wellness tourism growing at an average of 66% per annum between 2020 and 2022.
All these went a long way in providing awareness within the marketplace as well as protein bar-type products with proteins. The kind of Protein Bars that are in high demand are more easily accessible among retail stores and even online, therefore, there are customers for these bar products.
Saudi Arabia Protein Bar Market Challenge:
Increasing Market Saturation – Nowadays a lot of people are aware of fitness and healthy lifestyles and many brands have entered the market and sell different kinds of protein bars catering to different consumer preferences, including those focused on plant-based, gluten-free, and low-sugar options. This influx of brands and products has led to a highly competitive environment, making it difficult for new and existing companies to differentiate themselves. As the market gets more saturated, it will be difficult to keep a unique value proposition. These companies would need constant innovation to stand apart with better quality, superior taste, and health benefits. In addition, concerns relating to sustainability such as recovery in eco-friendly packaging and ingredients sourced ethically add to the challenge.
Moreover, although there is a rising trend for protein-enriched snacks, consumers' price sensitivity coupled with economic factors like inflation and the volatility of raw material costs makes it even harder for the market to compete. Brands will need to do more than just focus on being different, they will also need to use great marketing strategies and partner with fitness centers, gyms, and health influencers to grab a bigger share of such a saturated market.
Saudi Arabia Protein Bar Market Trend:
Increasing Preference for Dietary Snacks Containing High Protein – There is an increasing preference for protein intake in Saudi Arabia because of the awareness related to the health implications of incorporating more proteins into the diets of more active consumers as it can control appetite and reduce overall calorie intake. These days more people prioritize healthy, protein-rich snacks and often it comes in a variety of flavors. For instance, PROtext Extruded proteins are flavor proteins making them an ideal ingredient for high-protein snacks that are rich in essential amino acids.
Similarly, Hershey’s Company has launched Reese’s peanut butter snack protein bar that offers the taste of Reese’s Peanut Butter in a healthier option. This has key players in the snack bar and energy bar markets to come up with newer and healthier market offerings.
Saudi Arabia Protein Bar Market (2025-30): Segmentation Analysis
The Saudi Arabia Protein Bar Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the national level. According to the analysis, the market has been further classified as:
Based on Type:
- Vegan Protein Bar
- Regular Protein Bar
In the Saudi Arabia protein bar sector, regular protein bars have a higher demand than vegan protein bar convenience sugars. This is easy to consume by all age groups of people especially consumers in the gym and other health-conscious individuals. These bars contain whey protein, which keeps getting a lot of attention due to the superior quality of protein and the fast digestion as compared to other proteins such as casein and soy protein in muscle building mostly for athletes. Also, they are claimed to be meals themselves, which has even increased their demand among the ‘bodybuilders.
Based on Application:
- Sports Nutrition
- Meal Replacement
- Others (Dietary Supplements & Energy Boost, etc.)
Saudi Arabia Protein Market is led by the sports nutrition segment which holds the largest share around 50% as compared to the other segments. The steady increase in health consciousness among the population is providing the necessary impetus to sports nutrition products including protein supplements, energy bars, and RTD shakes. Due to the purpose of these products being to boost performance, these items are most popular among bodily fitness and activity-centered users. Meal replacements while experiencing a growing trend among consumers more aware of their health needs and requiring easy-to-consume balanced meals, have not threatened the market dominance of sports nutrition. Despite this, the segment of meal replacements is still developing because people increasingly turn to practical nutrition solutions. Therefore, the sports nutrition market or products such as whey protein and protein bars lead markets in Saudi Arabia due to its growth of awareness towards maintaining health and fitness.
Saudi Arabia Protein Bar Market (2025-30): Regional Projections
Geographically, the Saudi Arabia Protein Bar Market expands across:
- West
- East
- South
- North
- Central
The central region dominates the Saudi Arabia Protein Bar Market, holding around 40% market share, led by its urban centers, primarily Riyadh, the capital of the kingdom. As per the General Authority for Statistics, 2023, with over 7.5 million residents, Riyadh significantly contributes to the region's economic and social dynamism. It is the higher disposable incomes coupled with government-led initiatives like Saudi Vision 2030 that steer the region toward healthy lifestyles and increased consumption of nutritional products, such as protein bars.
The Vision 2030 framework supports wellness and active living through programs like the Quality of Life Program, this is evidenced by larger gyms, greater sports events, and health awareness campaigns. Coupled with a growing young and health-conscious population, these factors place the Central region as the country's largest consumer of protein bars. In addition, strong health-conscious products infrastructure in Riyadh through its expanding retail and e-commerce ensures effortless accessibility to health-focused products, further dominating the Central region in protein bars.
Saudi Arabia Protein Bar Industry Recent Development:
- In 2023: think!, a high-protein snack brand under Glanbia Performance Nutrition, recently introduced two new dessert-inspired flavors to its High Protein Bars lineup: Boston Crème Pie and Chocolate Mint.
Gain a Competitive Edge with Our Saudi Arabia Protein Bar Market Report
- The Saudi Arabia Protein Bar Market Report by Markntel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
- This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
The Saudi Arabia Protein Bar Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.
*Reports Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.
Frequently Asked Questions
- Market Segmentation
- Introduction
- Market Definition
- Research Process
- Assumptions
- Executive Summary
- Saudi Arabia Protein Bar Market Trends & Developments
- Saudi Arabia Protein Bar Market Dynamics
- Drivers
- Challenges
- Saudi Arabia Protein Bar Market Regulations, Policies & Standards
- Saudi Arabia Protein Bar Market Hotspot & Opportunities
- Saudi Arabia Protein Bar Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Thousand Tons)
- Market Size & Analysis
- By Type
- Vegan Protein Bar- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- Regular Protein Bar- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- By Application
- Sports Nutrition- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- Meal Replacement-Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- Others (Dietary Supplements & Energy Boost, etc.)- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- By Distribution Channel
- B2B
- Direct Sales-Market Size & Forecast 2019-2030, Thousand Tons
- B2C
- Online - Market Size & Forecast 2019-2030, Thousand Tons
- Supermarket/Hypermarket-Market Size & Forecast 2019-2030, Thousand Tons
- Convenience Store-Market Size & Forecast 2019-2030, Thousand Tons
- B2B
- By Region
- West
- East
- South
- North
- Central
- By Competition
- Competition Characteristics
- Market Share Analysis
- By Type
- Market Size & Analysis
- Saudi Arabia Vegan Protein Bar Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Thousand Tons)
- Market Size & Analysis
- By Type- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- Soy Protein-Based Bars- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- Pea Protein-Based Bars- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- Others, (Brown Rice Protein-Based Bars & Almond or Peanut Butter Protein Bars, etc.)- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- By Distribution Channel- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- By Application-Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- By Type- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- Market Size & Analysis
- Saudi Arabia Regular Protein Bar Market Outlook, 2020-2030F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Thousand Tons)
- Market Size & Analysis
- By Type- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- Whey Protein Bars- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- Casein Protein Bars- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- Others, (Egg White Protein Bars & Greek Yogurt Protein Bar, etc.)- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- By Distribution Channel- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- By Application-Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- By Type- Market Size & Forecast 2020-2030, USD Million, Thousand Tons
- Market Size & Analysis
- Saudi Arabia Protein Bar Market Key Strategic Imperatives for Success & Growth
- Competitive Outlook
- Company Profiles
- PepsiCo Inc.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- General mills inc
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- The Hershey Company (ONE Brands LLC)
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Barebells Functional Foods AB
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- kbf enterprises ltd (warrior supplements)
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Glanbia PLC
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Lifefood International
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Kind LLC
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Clif Bar and Company
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Calibar Protein Bar
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- The Nature Bounty co
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Kind snacks
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Musclepharm corporation
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- OneBrands LLC
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Optimum nutrition
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Others
- PepsiCo Inc.
- Company Profiles
- Disclaimer
