Global Fitness App Market Research Report: Forecast (2024-2030)

Market Definition

Fitness applications are specific software programs that utilize advanced technologies such as artificial intelligence, IoT, and machine learning to offer personalized workout plans to customers. They also provide additional features like customized diet charts, step-tracking abilities, access to personal health coaches, and equipment-free exercise routines.

Market Insights & Analysis: Global Fitness App Market (2024-30):

The Global Fitness App Market size was estimated to be around USD 3.32 billion in 2023 and is expected to grow at a CAGR of around 16.3% during the forecast period, i.e., 2024-30 The growth of the market is attributed to constant technological evolutions, escalating emphasis on maintaining a healthy lifestyle, rapid internet penetration, and the increasing number of fitness apps to meet the growing demand of consumers globally. The rising prevalence of smartphones worldwide is a significant contributor to the expansion of the Global Fitness App Industry. Notably, particular factors facilitate growth in fitness app markets, such as increased smartphone adoption rates in regions like China, the United States, Germany, France, India, the GCC, etc., that provide a larger pool of potential customers for these apps. For instance,

• As per the Mobile Economy Asia Pacific 2022 report, it is anticipated that there will be a surge in mobile subscribers, with an estimated count of 3.5 billion by 2030.

Moreover, the rise of health issues among youth due to a sedentary lifestyle has emerged as a key determinant propelling the growth of fitness apps. These concerns have led to an increased need for fitness applications that can effectively tackle such problems. The global market for these resources is further buoyed by surging demand, particularly from women seeking personalized and targeted solutions in their quest for wellness goals. About 52% of users access health-related information through their devices. These fitness apps cover various categories, including care management, vital sign monitoring, health and wellness, women's health, medication management, and consultancy.

Furthermore, countries like Australia and Sweden with a robust fitness culture are exhibiting an exorbitant interest in diversified exercise options and training programs, which has led to a flourishing demand for varied fitness apps. Additionally, heightened acceptance of sports & fitness applications, coupled with the increasing need for instantaneous access to accurate information such as physical activity tracking records & heart rate control, is greatly contributing to expanding market growth. For instance,

• According to Health Works Collective, an online public health resource, over 97,000 fitness and health apps are available for tablets and mobile devices. A significant number of smartphone users, particularly those in the 18–29 age group, have installed health apps, with approximately 15% utilizing them.
• According to a World Economic Forum article, the number of health and fitness app downloads increased by 157% in India, adding 58 million new app users. The top fitness apps were downloaded by 16.91 million people in January 2022, up from 3.23 million in January 2019. With the development of digitalization in the fitness industry, we are attempting to create a fitness tracker app to target this industry.

Worldwide, fitness app usage has surged, with countries like the United States leading the way in terms of app downloads and user engagement.

Additionally, one major market trend in the fitness app market is the integration of wearable devices. Fitness apps are increasingly being designed to work in conjunction with wearable devices such as smartwatches and fitness trackers. This integration allows users to track their fitness activities and monitor their progress more accurately. Furthermore, the growing adoption of wearable devices, including Fitbit and Apple Watch, is driving market growth & expansion. The evolving trend of wearable fitness devices will aid in the significant growth of the fitness app market in the coming years.

Additionally, governments and companies invest in developing fitness apps. Some apps require regulatory approval from the U.S. FDA and respective government bodies. This may result in increasing the cost of developing new fitness apps. Several investment firms and capital ventures are investing in the fitness app industry. The effectiveness and adoption of these apps have led to increased investments in the fitness app sector. For instance,

• In 2024, the fitness app Muuvr raised USD 4.16 million from notable athletes Daniela Ryf and Jan van Berkel. The company intends to deploy these funds toward app development, marketing, and bringing on board new partnerships.
• In 2024, Keep a Fitness App Company raised an undisclosed sum from Softbank, GGV Capital, 5Y Capital, etc., raising its valuation to USD 2 billion.

Global Fitness App Market Driver:

Growing Online Fitness Networks Fostering Market Expansion – The growing online network of fitness studios and gyms is also aiding the use of fitness apps. Due to this, several customers are becoming aware of fitness benefits, and companies are making sizeable investments to be part of digital networks with more customer engagement. The online fitness networks comprise platforms that utilize in-home exercise equipment, supporting the market growth of fitness apps.

Considering these factors, the demand for fitness software will continue to grow in the global fitness app market over the forecast period. As people become more conscious of their health and seek convenient and cost-effective ways to stay fit, the fitness app is projected to grow significantly.

Global Fitness App Market Opportunity:

Integrating Enhancements of Artificial Intelligence into Fitness Apps to Offer Lucrative Opportunities – Rising inclination toward advancements in technologies like AI-driven fitness apps to upgrade healthy lifestyles are the key market opportunities enhancing Fitness App Market growth. The incorporation of artificial intelligence technology, along with ongoing research and development initiatives, has spurred the creation of online training programs, which have in turn augmented interest in fitness applications. Consequentially, these innovations are predicted to yield a favorable impact on the market value of fitness apps.

One such example is the fitness app Strava, which offers cross-training sessions and heart rate-focused training tailored to the user's capabilities with the help of AI-driven technology. Another example is HealthifyMe, which introduced HealthifyMe Studio with AI efficiency in 2020, providing online interactive classes to expand its market presence. These factors are expected to offer lucrative opportunities for market growth & expansion in the foreseeable future.

Global Fitness App Market Challenge:

Security & Privacy-Related Risks Associated with Data-Driven Fitness Apps to Hinder Market Growth – One of the largest obstacles faced by companies in the fitness application industry is safeguarding user privacy and personal data. Due to its reliance on data, this app type poses potential risks for sensitive information compromise. Data collected via wearable devices is stored on cloud-based servers that are vulnerable to hacking attempts; hackers can use such compromised information as a tool for social engineering or phishing attacks through third-party means, thus negatively impacting market growth.

Thus, the fitness app market faces challenges incorporating data privacy and security concerns. This, in turn, creates hindrances to market expansion across the globe as its usage gets limited due to the association of security risks.

Global Fitness App Market Trend:

Emerging Collaboration Among Companies for Launching Fitness-Related Apps – The rising number of partnerships among major players introducing superior-quality apps would positively influence market growth. MyFitnessPal, Inc., Adidas, and FitnessKeeper are among the market players engaging in mergers and acquisitions as a way to broaden their geographical coverage and establish themselves in new areas. This trend is anticipated to have a favorable influence on the growth of the Global Fitness App Industry. For instance,

• The Google Fit app launched in April 2019 after collaborating with Apple Inc. to extend its reach onto the iOS platform. This launch enabled users worldwide to access fitness recommendations from the World Health Organization and contributed significantly towards expanding the global market for fitness apps.
• The Google Health Connect App was made available on the Play Store in November 2022, providing an easy-to-use platform for users to manage their fitness data from multiple apps. Unveiled in the May 2022 edition of Google I/O, this app is now revolutionizing how individuals approach health and wellness tracking.

Thus, it can be concluded that partnerships & collaborations among fitness app businesses provide a versatile system that empowers developers to upload health and wellness information of users onto a central database, which in turn can be accessed from multiple devices and applications altogether. Consequently, irrespective of switching to another device or platform, the user data remains readily reachable.

Global Fitness App Market (2024-30): Segmentation Analysis

The Global Fitness App Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024-2030 at the global level. According to the analysis, the market has been further classified as:

Based on Platform:

• Android
• iOS
• Others

The biggest market share was held by the iOS segment in 2023, which covers fitness apps tailored to Apple devices such as iPhones and iPads. It attracts a considerable number of users who prioritize superior experiences and are happy to pay for high-end fitness applications. Developers looking at creating fitness apps tend to target iOS due in part to its reputation amongst consumers for being highly engaged with app subscriptions. This sector enjoys an added benefit from seamless incorporation via Apple Health, allowing builders access to enhanced accuracy data metrics. This, in turn, leads to comprehensive health and wellness ecosystems on the platform.

Based on Device Type:

• Smartphones
• Tablets
• Wearable Devices

The smartphones segment holds a major market share and is anticipated to register the highest market growth as smartphones with fitness apps provide users with ultimate convenience since they are widely available, portable, and easily accessible. With just a download of the app, smartphones can transform into personal trainers, offering features like workout plans and nutrition trackers that enable users to seamlessly integrate physical activity into their daily lives. Moreover, the expansive screen provides better visualization of exercise data, resulting in an immersive user experience during workouts. These apps cater to all levels and goals, from beginners trying out new routines to experts honing specific skills, by becoming an important hub for numerous people’s fitness journeys today.

Global Fitness App Market (2024-30): Regional Projections

Geographically, the Global Fitness App Market expands across:

• North America
• South America
• Europe
• The Middle East and Africa
• Asia-Pacific

The largest market share for fitness apps is held by North America due to several factors, including the expansion of coverage networks, increased use of smartphones, a higher prevalence of chronic diseases, and a growing elderly population. The United States dominates the global demand for health applications, largely owing to its high embracement rate of mHealth in this region. In fact, over recent years, there has been exponential growth in usage rates, with an estimated 74% of Americans utilizing at least one fitness app. According to a recent Freeletics Survey, approximately 60% of the population intends to terminate gym membership/subscriptions and adopt fitness apps, thus augmenting market demand across the region.

Global Fitness App Industry Recent Development:

• In 2022: Headspace Health, the provider of a digital platform for mental health and fitness, launched an innovative online offering that combines Ginger's premium coaching services, psychiatry offerings, and therapy with Headspace's meditation and mindfulness programs.
• In 2022: Flo Health introduced “Flo for Business” operating in about 20 languages with more than 175 nations worldwide. This app primarily emphasizes educating female employees to monitor their reproductive health and fitness during periods, ovulation, etc.

Gain a Competitive Edge with Our Global Fitness App Market Report

1. Global Fitness App Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Global Fitness App Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.