
Global Video Conferencing Market Research Report: Forecast (2023-2028)
By Component (Hardware (Camera, Microphone/Headphone, Others), Software, Services (Professional services Managed services)), By Deployment (On Premise, Cloud), By Application (Cons...umer Enterprise, (Corporate Communications, Learning & Development, Client Management, Others (Marketing, Admin, etc.)), By End-Users (IT/ITeS, Banking Finance Services & Insurance (BFSI), Education, Healthcare, Government & Defence, Media & Entertainment, Education Institutes, Others), By Region (North America, Latin America, Europe, The Middle East & Africa, Asia-Pacific), By Company (Adobe Inc., AURA Presence, LLC., Avaya Inc., AWS, Cisco Systems, Inc., Google, HP, Huawei Technologies Co., Ltd., Logitech International S.A, LumenVox LLC, Microsoft Corporation, Plantronics, Inc., Vidyo, Inc, West Corporation (Intrado Corporation) Zoom Video Communications, Inc.) Read more
- ICT & Electronics
- Apr 2023
- 210
- IT77007
Market Definition
Video conferencing software is a solution that enables two or more persons to talk and see each other remotely. It is a visual communication session between two or more users, featuring audio and video content transmission in real time.
Market Insights & Analysis: Global Video Conferencing Market (2023-28)
The Global Video Conferencing Market is projected to grow at a CAGR of around 9.5% during the forecast period, i.e., 2023-28. The market is primarily driven by the budding integration of advanced technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and cloud technology. Some of the key factors contributing to the growth of the market are rapid globalization and the growing need for workforce management from a remote location. Besides, augmenting demand for video communication, virtual workforce management, and cloud-based collaboration platform, among others. In fact, numerous corporations tend to look for collaboration solutions in a bid to downsize the high costs associated with traveling while speeding up decision-making.
Report Coverage | Details |
---|---|
Study Period | Historical Data: 2018-21 |
Base Year: 2022 | |
Forecast Period: 2023-28 | |
CAGR (2023-2028) | 9.5% |
Regions Covered | North America: US, Canada, Mexico |
Europe: Germany, The UK, France, Spain, Italy, Germany,Others | |
Asia-Pacific: China, India, Japan, South Korea, Rest of Asia-Pacific | |
South America: Brazil, Argentina | |
Middle East & Africa: The UAE, Saudi Arabia, South Africa, Turkey, Others | |
Key Companies Profiled | Adobe Inc., AURA Presence, LLC., Avaya Inc., AWS, Cisco Systems, Inc., Google, HP, Huawei Technologies Co., Ltd., Logitech International S.A, LumenVox LLC, Microsoft Corporation, Plantronics, Inc., Vidyo, Inc, West Corporation (Intrado Corporation) Zoom Video Communications, Inc., Others. |
Unit Denominations | USD Million/Billion |
The adoption of video conferencing has witnessed a swift surge owing to the popular work-from-home policy in several corporations. As such, ZOOM Cloud Meetings, a free HD meeting app, has gained popularity in the past few years. Moreover, several initiatives laid down by the various government in encouraging digital adoption of services across Asia-Pacific further prompts the market ascension. For instance, the innovation challenge for the development of a video conferencing (VC) solution under the Digital India Program has been announced by the Ministry of Electronics and Information Technology (MeitY) in India. Furthermore, the surging demand for video conference solutions from various institutions, hospitals, and government & defense sectors for meetings, seminars, and classes are some of the key factors propelling the demand for video conferencing solutions
Key Trend in the Market
- Up-and-Coming Work-from-Home Policy
The COVID-19 pandemic impacted the global business environment, and organizations allow their employees to work from home for smooth business operations. So, there has been a surge in the demand for video conferencing solutions. Therefore, small-medium business organizations, as well as employee interaction, would contribute to the demand for video conferencing solutions for flexibility and a smooth business run which would contribute to the increasing market share in the forthcoming years 2023-28.

Market Segmentation
Based on End Users,
- IT/ITeS
- Banking Finance Services & Insurance (BFSI)
- Education
- Healthcare
- Government & Defence
- Media & Entertainment
- Education Institutes
- Others
In 2022, the IT/ITeS segment acquired a prominent market share, and the same trend is expected in the forthcoming years as well. It owes principally to the growing need to reduce operations costs and promote effective communication from remote locations. However, the emphasis of players such as Huawei Technologies and Microsoft Corporation in the industry to provide video conferencing solutions, especially for the corporates, is likely to maximize the market revenue in the coming years. Furthermore, the growing impulse to receive immediate medical assistance from a remote location coupled with the adoption of telemedicine services in countries such as the U.S., China, France, etc., imitates the adoption of video conferencing solutions in the healthcare sector, thereby stimulating the market advancement in the coming years.
Regional Projection
Geographically, the Global Video Conferencing Market expands across:
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
Among all, North America accounted for the largest share of the global video conferencing market in the historical period and is likely to prevail in the same trend. This dominance is primarily due to the unavoidable presence of tech giants accompanying a massive workforce. Being one of the most technically advanced regions across the globe, the countries here are heavily leaning towards video conferencing solutions, be it hardware, software, or services. Further, the growing affinity for remote or online learning has paved the way for more hybrid workspaces in the past few years, especially after the pandemic.
For instance, In December 2020, Cisco Systems, Inc. launched Webex Devices, including the Webex Desk, Webex Desk Camera, and Webex Desk Hub, to ramp up the remote working experience. Likewise, Facebook, Inc. introduced messenger Rooms which facilitate end-users to hold video conferences with up to 50 people. Along similar lines, StreamCam for content creators and broadcasters has been launched by Logitech. These advances in the field of Video Conferencing have encouraged market growth in the past few years. Also, added benefits such as time and cost-saving factors with regard to traveling and improved productivity further instigates the industry expansion.
Recent Developments in the Global Video Conferencing Market
- In October 2022, Logitech International SA introduced an artificial intelligence (AI)-powered tabletop camera, Logitech Sight, in order to make hybrid work meetings more equitable for remote workers. The new camera seeks to offer an "at the table" experience to remote participants attending conferences with their in-office colleagues.
Market Dynamics
Key Driver
- Expanding Cloud-based Enterprises Worldwide
Businesses worldwide are investing heavily in cloud services as they aid companies in receiving information through face-to-face and direct communication with several companies, distributors, suppliers, divisions, and customers. As such, spending on cloud conferencing, cloud infrastructure, and business intelligence software have skyrocketed in the past few years. Other factors propelling the sales of cloud-based video services are the ramping up presence of market players, reduced expenses paired with lesser travel time, and the mounting need for virtual meeting spaces. Moreover, since cloud computing aids in faster disaster recovery, companies are heavily leaning towards the adoption of these services in order to ensure data backup. These aspects are likely to drive industry growth during the forecast period.
Growth Opportunities
- Burgeoning Need for Conferencing Hardware Solutions
The relentless investment made by the companies such as Cisco and Huawei in offering hardware solutions has somewhat addressed the issues related to video conferencing hardware, such as poor camera, microphone, and display unit quality in recent years. In fact, with the advent of collaborative whiteboards for smart offices, telepresence systems, end-point solutions, ultra 4K UHD cameras, and premium microphones, the hardware industry is about to enthrall in the coming years. The introduction of a compact IP-based all-in-one end-point device having a camera, microphone, and HD codec has geared up the market for Conferencing Hardware Solutions, thereby pushing the overall market expansion.
Gain a Competitive Edge with Our Global Video Conferencing Market Report
- Global Video Conferencing Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
- This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
- Global Video Conferencing Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.
Frequently Asked Questions
- Market Segmentation
- Introduction
- Product Definition
- Research Process
- Assumptions
- Executive Summary
- Global Video Conferencing Market Porters Five Forces Analysis
- Global Video Conferencing Market Trends & Insights
- Global Video Conferencing Market Dynamics
- Drivers
- Challenges
- Global Video Conferencing Market Growth Opportunities & Hotspots
- Global Video Conferencing Market Policy & Regulations
- Global Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- Hardware
- Camera
- Microphone/Headphone
- Others
- Software
- Services
- Professional services
- Managed services
- Hardware
- By Deployment
- On Premise
- Cloud
- By Application
- Consumer
- Enterprise
- Corporate Communications
- Learning & Development
- Client Management
- Others (Marketing, Admin, etc.)
- By End-Users
- IT/ITeS
- Banking Finance Services & Insurance (BFSI)
- Education
- Healthcare
- Government & Defence
- Media & Entertainment
- Education Institutes
- Others
- By Region
- North America
- Latin America
- Europe
- The Middle East & Africa
- Asia-Pacific
- By Company
- Market Share
- Competition Characteristics
- By Component
- Market Size & Outlook
- North America Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End-Users
- By Country
- The US
- Canada
- The US Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- Market Size & Outlook
- Canada Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- Market Size & Outlook
- Market Size & Outlook
- Latin America Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- By Country
- Brazil
- Rest of Latin America
- Brazil Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- Market Size & Outlook
- Europe Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- By Country
- The UK
- Germany
- The UK Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- Market Size & Outlook
- Germany Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- Market Size & Outlook
- Market Size & Outlook
- The Middle East & Africa Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- By Country
- UAE
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- UAE Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- Market Size & Outlook
- Saudi Arabia Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Unit Sold (Thousand Units)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- Market Size & Outlook
- South Africa Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Unit Sold (Thousand Units)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- Market Size & Outlook
- Market Size & Outlook
- Asia-Pacific Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- By Country
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- China Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- Market Size & Outlook
- India Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Application
- By End User
- Market Size & Outlook
- Japan Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- Market Size & Outlook
- Australia Video Conferencing Market Analysis, 2018-2028F
- Market Size & Outlook
- Revenues (USD Million)
- Market Share & Outlook
- By Component
- By Deployment
- By Application
- By End User
- Market Size & Outlook
- Market Size & Outlook
- Global Video Conferencing Market Key Strategic Imperatives for Success & Growth
- Competitive Benchmarking
- Competition Matrix
- Product Portfolio
- Target Markets
- Target End Users
- Research & Development
- Strategic Alliances
- Strategic Initiatives
- Company Profiles (Business Description, Product Offering, Strategic Alliances or Partnerships, etc.)
- Adobe Inc.
- AURA Presence, LLC.
- Avaya Inc.
- AWS
- Cisco Systems, Inc.
- HP
- Huawei Technologies Co., Ltd.
- Logitech International S.A
- LumenVox LLC
- Microsoft Corporation
- Plantronics, Inc.
- Vidyo, Inc
- West Corporation (Intrado Corporation)
- Zoom Video Communications, Inc
- Competition Matrix
- Disclaimer