Tea is one of the most consumed aromatic beverages in the world, i.e., prepared from the leaves of Camellia sinensis or Camellia taliensis. It comes in a variety of flavors and types including floral, sweet, nutty, or grassy notes, and may provide cool, bitter, or stringent essence.
The France Tea Market is projected to grow at a CAGR of around 5.6% in terms of revenues during the forecast period, i.e., 2023-28. The major factor contributing to the growth of the market is the escalating demand for tea among the younger population of the country. Innovative and dynamic brands like Yogi Tera and Les Deux Marmottes, as well as other emerging brands, are targeting younger consumers in particular. For older consumers who live outside of major urban areas, fruit/herbal tea typically conveys a somewhat sour image, whereas the young ones frequently view it as an interesting category of innovative products that are best consumed as digestive beverages with friends or as everyday healthy drinks. This is because older French people often associate these products with the traditional herbal & floral infusions, which were popular in their ancestors' time.
|Study Period||Historical Data: 2018-21|
|Base Year: 2022|
|Forecast Period: 2023-28|
|Region Covered||East, West, North, South, Central|
|Key Companies Profiled||Unilever France SA, Foods International SAS, Orientis Groupe, Groupe Léa Nature, Bjorg Bonneterre & Cie, Solinest SAS, Pagès SAS, Galec - Centre Distributeur Edouard Leclerc, Les 2 marmottes SAS, Golden Temple France Sarl, Carrefour France SA, Others|
|Unit Denominations||USD Million/Billion|
After a year of restrictions in response to the COVID-19 pandemic, and the reopening of the consumer food service industry, the demand for tea amplified significantly during 2021-2022. It is majorly because the total volume sales of tea were impacted by the restrictions that were placed on the ability of consumer food service players to operate at full capacity during 2020. Also, after COVID-19, the demand for green tea has amplified manifolds, owing to the rising awareness of its health benefits among consumers. In addition, the strong performance of green tea can also be attributed largely to the astonishing breakthrough of various organic brands, which have benefited from the increased focus on health and wellness that has emerged from the COVID-19 pandemic.
At the same time, sales of private-label green tea surged ahead as many households faced disruptions to their incomes due to the adverse and uncertain economic situation that has unfolded in the wake of the COVID-19 pandemic. More generally, demand for added value is rising in tea and this is largely due to the increasing consumer interest in products and brands that support sustainable development, with organic products at the forefront of such considerations. Further, health and wellness claims such as immunity boosting have emerged strongly within the added value paradigm, which would enhance the growth of the France Tea market in the forecasted years as well.
Key Driver: Growing Demand for Iced Tea Among Consumers
Consumers in France have been actively preferring iced tea, as a replacement for high-sugar concentrated soft beverages, over the past few years. The rising health consciousness, especially after COVID-19 has led to a shift in consumers’ preference for healthier beverages, which has enhanced the adoption of iced tea as a replacement for carbonated drinks. Additionally, iced tea also provides other health benefits like reduction of physical stress and boosted immune system, which has further uplifted its demand among consumers in the forecasted years. Observing the trends of changing consumers’ preferences, several companies have started increasing their portfolio to include iced tea, in the past few years. For instance,
Hence, with the launch of iced tea by several companies across the country, cold-infused tea is expected to become a major trend again during the forecast period.
Growth Opportunity: Growing Demand for Low Caffeine Content Tea with Amplifying Number of Consumers Preferring Non-Caffeinated Drinks
In France, the consumption of green & herbal tea was majorly for medicinal purposes only, and consumers preferred it as a medicine during the historical years. However, the healthy positioning of many of these products, especially fruit/herbal tea and green tea, in terms of the absence of caffeine, is likely to be a major factor influencing its sales in the forecast period. It is mainly because of rising consumer concerns over the negative influence of excessive caffeine consumption on health, i.e., likely to support higher demand for tea in the coming years and reduce the coffee consumption. Excessive caffeine consumption has been causing insomnia, headaches, dizziness, fast heart rate, and dehydration, among consumers, which has been observed to cause a shift in consumers’ preference towards non-caffeinated products.
Furthermore, fruit/herbal tea and green tea are known for their very low energy content and absence of any artificial ingredients, making them the ideal option for those interested in improving their diets and reducing calorie intake as they look towards a healthier lifestyle, especially after the COVID-19 pandemic. Also, much of the fruit/herbal tea available in France can be manufactured from domestically cultivated herbs and plants, including Elephant Mint. This represents an outstanding opportunity for the leading players in fruit/herbal tea to develop a strong image based on sustainability characteristics, which would help in the growth of the France Tea Market in the forecasted years.
Key Trend: Intensifying Launch of Innovative Categories to Expand the Consumer Base for Tea
There is an enhanced innovative measure observed among the companies offering tea, which was in line to provide new & innovative portfolios to consumers and provide a range for everyone’s taste buds. The category players, including the brands like Kusmi Tea, Yogi Tea, and Les 2 Marmottes were largely focused on offering innovative products that represent a modern twist on tea over the past few years. For instance, in 2019, Loréna launched a brand, i.e., Obépine, which solely aimed to provide organic teas and infusions, along with refillable packaging in France.
In particular, Yogi Tea benefitted from the success of its Ayurvedic teas, which were widely available in organic superstores and chemists/pharmacies, all of which were permitted to remain open and operating at full capacity throughout 2020 and 2021 due to their exemption from quarantine regulations. Also, Twinings registered stronger growth during 2021, which was attributed mainly to the brand’s introduction of a new range of flavored teas, including mango and green lemon, primarily targeting younger consumers. Hence, with the widespread adoption of introducing newer categories of tea ranges in different flavors, the France Tea market experienced substantial growth during the historical years.
Based on Category
Among them, Fruit/Herbal Tea is anticipated to observe strong sales growth during the forecast period in Germany Tea Market. The introduction of innovative new products with the potential to attract new consumers has been expanding the consumer base and generating vast new sales opportunities in the segment. Companies like Yogi Tera, Les Deux Marmottes, etc., have been introducing their new range of herbal tea, with benefits like immunity boosting, to attract consumers. For instance,
Thus, with the upcoming presence of several brands offering a new range of herbal tea, the forecast period is likely to see many of the more modern and dynamic brands of tea intensify their efforts to expand the category’s consumer base. Return de Soirée is a healthy tea with an anti-hangover positioning provided by 7ième Ciel, and Jardin Bio Vanille Fraise is one recently launched product that is anticipated to perform well because it conforms to a longstanding and beloved recipe for ice cream traditionally served in schools.
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Frequently Asked Questions
A. The growth rate or CAGR of the France Tea Market during 2023-28 would be around 5.6% in terms of revenues.
A. The growing demand for iced tea among consumers is expected to drive the France Tea Market during 2023-28.
A. The top players in the France Tea Market are Unilever France SA, Foods International SAS, Orientis Groupe, Groupe Léa Nature, Bjorg Bonneterre & Cie, Solinest SAS, Pagès SAS, Galec – Centre Distributeur Edouard Leclerc, Les 2 marmottes SAS, Golden Temple France Sarl, Carrefour France SA, and Others.
A. Fruit/Herbal Tea is the leading category in the France Tea Market.
A. The intensifying launch of innovative categories to expand the consumer base for tea is the key trend shaping the growth of the France Tea Market.
A. The growing demand for low-caffeine content tea with an amplifying number of consumers preferring non-caffeinated drinks would drive the France Tea Market through 2028.