France Tea Market Research Report: Forecast (2024-2030)

Market Definition

Tea is one of the most consumed aromatic beverages in the world, i.e., prepared from the leaves of Camellia sinensis or Camellia taliensis. It comes in a variety of flavors and types including floral, sweet, nutty, or grassy notes, and may provide cool, bitter, or stringent essence.

Market Insights & Analysis: France Tea Market (2024-30)

The France Tea Market is projected to grow at a CAGR of around 5.6% during the forecast period, i.e., 2024-30.. The major factor contributing to the growth of the market is the escalating demand for tea among the younger population of the country. Innovative and dynamic brands like Yogi Tera and Les Deux Marmottes, as well as other emerging brands, are targeting younger consumers in particular. For older consumers who live outside of major urban areas, fruit/herbal tea typically conveys a somewhat sour image, whereas the young ones frequently view it as an interesting category of innovative products that are best consumed as digestive beverages with friends or as everyday healthy drinks. This is because older French people often associate these products with the traditional herbal & floral infusions, which were popular in their ancestors' time.

After a year of restrictions in response to the COVID-19 pandemic, and the reopening of the consumer food service industry, the demand for tea amplified significantly during 2021-2022. It is majorly because the total volume sales of tea were impacted by the restrictions that were placed on the ability of consumer food service players to operate at full capacity during 2020. Also, the demand for green tea has amplified manifolds, owing to the rising awareness of its health benefits among consumers. In addition, the strong performance of green tea can also be attributed largely to the astonishing breakthrough of various organic brands, which have benefited from the increased focus on health and wellness that has emerged across the country, further aiding in enhancing the France Tea Market share.

At the same time, sales of private-label green tea surged ahead as many households faced disruptions to their incomes due to the adverse and uncertain economic situation that has unfolded in the wake of the COVID-19 pandemic. More generally, demand for added value is rising in tea and this is largely due to the increasing consumer interest in products and brands that support sustainable development, with organic products at the forefront of such considerations. Further, health and wellness claims such as immunity boosting have emerged strongly within the added value paradigm, which would enhance the growth of the France Tea market in the forecasted years as well.

France Tea Market Driver:

Growing Demand for Iced Tea Among Consumers - Consumers in France have been actively preferring iced tea, as a replacement for high-sugar concentrated soft beverages, over the past few years. The rising health consciousness, especially after COVID-19 has led to a shift in consumers’ preference for healthier beverages, which has enhanced the adoption of iced tea as a replacement for carbonated drinks. Additionally, iced tea also provides other health benefits like reduction of physical stress and boosted immune system, which has further uplifted its demand among consumers in the forecasted years. Observing the trends of changing consumers’ preferences, several companies have started increasing their portfolio to include iced tea, in the past few years. For instance,

• In 2022, the Coca Cola Company launched Fuze iced tea in France, i.e., based on fruit juices, plant flavorings, & tea extracts.

Hence, with the launch of iced tea by several companies across the country, cold-infused tea is expected to become a major trend again during the forecast period.

France Tea Market Challenge:

High Prevalence of Coffee Among the Population to Hinder the France Tea Market - Coffee is the most preferable & popular beverage in France. Since the historical period, coffee has had a strong cultural preference, owing to the presence of numerous cafes across the country, which mostly serves coffee, or are known for coffee. Hence, with the traditional culture of coffee across France, the demand for tea is predicted to restrict. Also, many individuals prefer coffee over tea when spending leisure time, working, etc., therefore acting as a growth barrier for the France Tea Market growth.

France Tea Market Opportunity:

Growing Demand for Low Caffeine Content Tea with Amplifying Number of Consumers Preferring Non-Caffeinated Drinks - In France, the consumption of green & herbal tea was majorly for medicinal purposes only, and consumers preferred it as a medicine during the historical years. However, the healthy positioning of many of these products, especially fruit/herbal tea and green tea, in terms of the absence of caffeine, is likely to be a major factor influencing its sales in the forecast period. It is mainly because of rising consumer concerns over the negative influence of excessive caffeine consumption on health, i.e., likely to support higher demand for tea in the coming years and reduce the coffee consumption. Excessive caffeine consumption has been causing insomnia, headaches, dizziness, fast heart rate, and dehydration, among consumers, which has been observed to cause a shift in consumers’ preference towards non-caffeinated products, thus contributing in elevationg the France Tea Market size.

Furthermore, fruit/herbal tea and green tea are known for their very low energy content and absence of any artificial ingredients, making them the ideal option for those interested in improving their diets and reducing calorie intake as they look towards a healthier lifestyle, especially after the COVID-19 pandemic. Also, much of the fruit/herbal tea available in France can be manufactured from domestically cultivated herbs and plants, including Elephant Mint. This represents an outstanding opportunity for the leading players in fruit/herbal tea to develop a strong image based on sustainability characteristics, which would help in the growth of the France Tea Market in the forecasted years.

France Tea Market Trend:

Intensifying Launch of Innovative Categories to Expand the Consumer Base for Tea - There is an enhanced innovative measure observed among the companies offering tea, which was in line to provide new & innovative portfolios to consumers and provide a range for everyone’s taste buds. The category players, including the brands like Kusmi Tea, Yogi Tea, and Les 2 Marmottes were largely focused on offering innovative products that represent a modern twist on tea over the past few years. For instance, in 2019, Loréna launched a brand, i.e., Obépine, which solely aimed to provide organic teas and infusions, along with refillable packaging in France.

In particular, Yogi Tea benefitted from the success of its Ayurvedic teas, which were widely available in organic superstores and chemists/pharmacies, all of which were permitted to remain open and operating at full capacity throughout 2020 and 2021 due to their exemption from quarantine regulations. Also, Twinings registered stronger growth during 2021, which was attributed mainly to the brand’s introduction of a new range of flavored teas, including mango and green lemon, primarily targeting younger consumers. Hence, with the widespread adoption of introducing newer categories of tea ranges in different flavors, the France Tea market experienced substantial growth during the historical years.

France Tea Market (2024-30): Segmentation Analysis

The France Tea Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024–2030 at the level. According to the analysis, the market has been further classified as:

Based on Category

• Black Tea
  • Loose Black Tea
  • Tea Bags Black
• Fruit/Herbal Tea
• Green Tea
• Instant Tea
• Others

Among them, Fruit/Herbal Tea is anticipated to observe strong sales growth during the forecast period in France Tea Market. The introduction of innovative new products with the potential to attract new consumers has been expanding the consumer base and generating vast new sales opportunities in the segment. Companies like Yogi Tera, Les Deux Marmottes, etc., have been introducing their new range of herbal tea, with benefits like immunity boosting, to attract consumers. For instance,

• In 2022, Natorea launched La Tournaisienne, their new range of herbal tea, which claimed to provide comfort, and serenity and promote good and healthy digestion, and consumed as both hot and iced tea.

Thus, with the upcoming presence of several brands offering a new range of herbal tea, the forecast period is likely to see many of the more modern and dynamic brands of tea intensify their efforts to expand the category’s consumer base. Return de Soirée is a healthy tea with an anti-hangover positioning provided by 7ième Ciel, and Jardin Bio Vanille Fraise is one recently launched product that is anticipated to perform well because it conforms to a longstanding and beloved recipe for ice cream traditionally served in schools.

Gain a Competitive Edge with Our France Tea Market Report

1. France Tea Market Report by Markntel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps business organizations to gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing business organizations to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. France Tea Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, business organizations can develop strategies to minimize risks & optimize their operations.