Turkey Car Rental Market Research Report: Forecast (2026-2032)

Turkey Car Rental Market Size

The Turkey Car Rental Market size is valued at around USD 1.14 billion in 2025 and is projected to reach USD1.73 billion by 2032. Along with this, the market is estimated to grow at a CAGR of around 6.14% during the forecast period, i.e., 2026-32.

Turkey Car Rental Market Key Takeaways

• The Turkish Ministry of Transport and Infrastructure’s “Sustainable and Smart Mobility Strategy and Action Plan” (2024) is promoting digital transformation and cleaner mobility solutions. This initiative is pushing car rental operators to upgrade fleets with electric and hybrid models while adopting contactless booking and real-time tracking technologies. As a result, major players such as Garenta and Otokoç Otomotiv are investing in smart fleet management and app-based services to remain competitive.
• The short-term rental fleet in Turkey grew from 151,000 vehicles in 2024 to around 165,300 in early 2025, reflecting increased tourism activity and domestic travel demand. This surge has strengthened the dominance of short-term rentals in key cities like Istanbul, Antalya, and Izmir, where airport-based operators such as Rent Go and Circular Car Rental report higher turnover rates and improved utilization.
• The rapid growth of Turkey’s electric vehicle ecosystem, with over 268,000 registered EVs in 2025, is reshaping the car rental landscape. Companies are gradually integrating EVs into their fleets to attract environmentally conscious customers. The expansion of public charging infrastructure, supported by energy firms like ZES and Sharz.net, is further enabling this transition.

Turkey Car Rental Market Key Trends & Developments

October 2025

Turkish car rental company Getir Araç, which was previously majority-owned by Abu Dhabi’s Mubadala Investment Company, was acquired by Tiktak, a leading short-term car rental operator in Turkey. This acquisition is expected to strengthen Tiktak’s market presence and expand its fleet network across major urban centers like Istanbul and Ankara.

August 2025

Turkey’s electric vehicle ecosystem surpassed 260,000 registered EVs, supported by the expansion of national charging networks. Car rental companies such as Garenta and Rent Go have started integrating electric and hybrid models into their fleets to meet rising demand for sustainable travel options.

Turkey Car Rental Market Scope:

Turkey Car Rental Market Drivers

Rising Tourism and Urban Mobility Demand

A key factor driving the Turkey Car Rental Market is the continued rise in tourism and domestic travel. For instance, in 2024, according to the Turkish Statistical Institute, Turkey recorded over 57 million international visitors, a new all-time high. Popular cities such as Istanbul, Antalya, and Izmir remain the top destinations, creating high demand for short-term and self-drive rentals. The opening of Istanbul Airport’s new terminal and the expansion of Antalya Airport have also improved accessibility for travelers, making car rentals a convenient option for exploring nearby regions.

Digital Transformation and Contactless Services

The growing focus on digital mobility has become another major driver of the car rental market in Turkey. With increasing smartphone usage and preference for contactless transactions, rental companies are investing in online and app-based solutions. For instance, in 2025, Garenta launched an upgraded version of its GarentaDay app, allowing users to book, unlock, and return cars entirely through their phones. Similarly, RentiCar introduced digital kiosks at Istanbul and Sabiha Gökçen airports to speed up the pickup process. These innovations, along with the government’s Smart Mobility Strategy, are helping to make car rentals more efficient, safe, and appealing, especially to younger and tech-savvy travelers who value quick and seamless experiences.

Turkey Car Rental Market Trends

Integration of Artificial Intelligence (AI) & Smart Fleet Technologies

The Turkey car rental industry is advancing quickly with the integration of artificial intelligence (AI), automation, and real-time data analytics. Leading companies like Garenta and Otokoç Otomotiv are increasingly adopting predictive algorithms to monitor fleet health, schedule maintenance, and anticipate peak rental demand during the busy tourism seasons in cities such as Istanbul, Antalya, and Izmir. In 2025, Otokoç expanded its smart fleet management platform, enabling AI-based tracking and predictive servicing to minimize downtime and enhance vehicle performance.

Similarly, Garenta’s AI-driven booking system uses dynamic pricing to automatically adjust rental rates based on travel periods, vehicle availability, and location trends. The adoption of telematics and connected vehicle technologies has also allowed operators like Rent Go to improve route optimization, fuel efficiency, and driver behavior analysis. These innovations are helping Turkish car rental firms reduce operational costs, improve safety, and deliver a more efficient, technology-driven customer experience.

Growing Adoption of Electric and Hybrid Vehicles

With Turkey’s strong push toward green mobility, car rental operators are increasingly adding electric and hybrid vehicles (EVs) to their fleets. The government’s Sustainable and Smart Mobility Strategy (2024–2030) and the growing EV charging network, supported by companies like ZES, Eşarj, and Sharz.net, have made this transition more practical. For instance, in 2025, Garenta introduced a pilot EV rental program in Istanbul using TOGG’s T10X, Turkey’s first domestically produced electric SUV.

Similarly, Circular Car Rental has begun replacing older diesel vehicles with low-emission hybrids. These initiatives reflect the sector’s shift toward sustainability, aligning with national environmental goals and meeting demand from eco-conscious travelers.

Turkey Car Rental Market Challenges

High Cost of Fleet Acquisition and Maintenance

One of the major challenges in the Turkey car rental industry is the high cost of acquiring and maintaining vehicles. Companies must regularly upgrade their fleets to keep up with demand for newer and more efficient cars, especially in high-traffic cities like Istanbul, Ankara, and Antalya, where rental turnover is high. With rising vehicle prices from brands such as Renault, Fiat, and Hyundai, the initial investment for a single car can exceed USD 25,000–30,000, adding significant financial pressure.

Moreover, frequent servicing, insurance renewals, and spare part replacements further increase operating costs. For instance, local players like Rent Go and Circular Car Rental have faced higher maintenance expenses due to currency fluctuations and supply chain disruptions. These growing costs often reduce profitability and make it difficult for smaller operators to expand their fleets or offer competitive pricing in a market dominated by large, established brands.

Turkey Car Rental Market (2026-32) Segmentation Analysis

The Turkey Car Rental Market Report and Forecast 2026-2032 offers a detailed analysis of the market based on the following segments:

Based on Product Type

• Full-Service Rentals
• Self-Service Rentals
• Peer-to-Peer Rentals
• Luxury Rentals
• Electric Vehicle Rentals
• Corporate Rentals
• Others

In Turkey’s Car Rental Industry, self-service rentals have become the most dominant category, outpacing full-service, luxury, and corporate rentals. Travelers increasingly prefer to drive on their own schedules without relying on chauffeurs or expensive luxury fleets. This shift is most visible in major cities such as Istanbul, Antalya, and Ankara, where tourists and local users value flexibility and cost efficiency. Platforms like Rent Go and RentiCar have made renting self-drive vehicles easier through digital apps that allow instant booking and keyless pick-up.

In contrast, full-service rentals are mainly used by business clients and are costlier, while luxury rentals cater to a niche customer base. Corporate rentals, though steady, are limited to long-term contracts. Therefore, the broad appeal and affordability of self-service rentals, combined with Turkey’s strong tourism flow and tech-friendly consumers, have made this segment the most preferred and rapidly expanding option in the country.

Based on Rental Duration

• Short-Term Rentals (Less than 7 Days)
• Medium-Term Rentals (7–30 Days)
• Long-Term Rentals (More than 30 Days)

The short-term rental segment leads the car rental market in Turkey, driven by the country’s strong tourism flow and urban mobility needs. Most travelers visiting cities like Istanbul, Antalya, and Izmir prefer renting vehicles for just a few days to explore local attractions conveniently. For instance, the short-term rental fleet in Turkey grew to over 165,000 vehicles in 2025, reflecting rising demand from both domestic and international visitors. Companies such as Garenta and Rent Go offer flexible daily rental options through airports and city centers, making short-term rentals the most popular and revenue-generating segment in the market.

Leading Manufacturers Of The Turkey Car Rental Market

Otokoç Otomotiv Ticaret ve Sanayi A.Ş.

Established in 1928 and headquartered in Istanbul, Turkey, Otokoç Otomotiv is one of the leading players in Turkey’s car rental industry. The company operates well-known brands such as Avis and Budget under license, offering short- and long-term vehicle rental, fleet leasing, and used car services. With an extensive network across Turkey and presence in several international markets, Otokoç has built strong customer trust through its focus on service quality, innovation, and digital booking systems. Its long-term partnerships with global automotive brands strengthen its leadership in the Turkish market.

Garenta

Garenta, founded in 2015 and headquartered in Istanbul, is a key subsidiary of Anadolu Group, one of Turkey’s largest conglomerates. The company specializes in both daily and long-term car rental services under the Garenta and ikinciyeni.com brands. Garenta is recognized for its modern fleet, digital booking platforms, and customer-centric approach. Its integration of technology-driven services and expansion through corporate partnerships have positioned it among the top players in the Turkish mobility and rental segment.

Rent Go

Founded in 2014 and based in Istanbul, Rent Go has emerged as one of Turkey’s fastest-growing domestic car rental brands. The company operates across major cities and airports, offering a wide range of vehicles for personal, business, and tourism needs. With a focus on sustainability and safety, Rent Go emphasizes vehicle maintenance, customer experience, and digital transformation. Its strong market presence and fleet modernization strategies have established it as a competitive force in Turkey’s car rental landscape.

Nissa Car Rental, Carla, RentiCar, Circular Car Rental, Oto Kiralama, Avis Budget Group, Sixt SE, and Others are the key players of the Turkey Car Rental Market.

Turkey Car Rental Market Region

The Marmara Region, led by Istanbul, stands as the major hub of the car rental market in Turkey. This region records the highest demand due to its strong business ecosystem, large population, and international connectivity. Istanbul, being Turkey’s financial and tourism capital, hosts major airports such as Istanbul Airport and Sabiha Gökçen International Airport, which together account for a significant share of rental bookings from both domestic and foreign travelers. The presence of global car rental brands like Avis, Enterprise, Europcar, and Hertz, along with strong local operators, further strengthens the region’s dominance.

Additionally, the Marmara Region’s dense road network and its strategic role as a gateway between Europe and Asia make it the most influential and revenue-generating area in Turkey’s Car Rental Industry.

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