India Sports Drinks Market Report - By Product (Hypotonic, Isotonic, Hypertonic), By Form (Liquid, Powder), By Distribution Channel (Offline, [Hypermarkets/Supermarkets, Specialty Stores, Convenience... ... Stores, Convenience Stores, Others], Online), By Packaging (Bottle, Can) and Others Read more
- Food & Beverages
- Dec 2024
- 136
- PDF, Excel, PPT
Market Definition
A sports drink is a special drink or beverage intended to hydrate and energize people during a workout or physical exercise. Their composition usually consists of water, sugar, and electrolytes like sodium and potassium, lost in sweat. Such drinks help restore energy and keep hydration levels reasonably high while replenishing minerals lost in sweat. Usually, these drinks are consumed by athletes and those who engage in prolonged physical exertion for refreshment and better performance. Gatorade, Powerade, and other similar beverages are common examples of sports drinks.
Market Insights & Analysis: India Sports Drinks Market (2025-30):
The Indian Sports Drinks Market size was valued at around USD 73.56 million in 2024 and is projected to reach USD 131.29 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 10.13% during the forecast period, i.e., 2025-30. The market for sports drinks has gained a steady growth rate due to several factors such as; an enhanced awareness of health & fitness and the enhancement of healthy living. Increased fitness concerns, engagement in sports activities, and additional programs like Khelo India have been the notable reasons behind this growth. The Union Budget of India in 2024 proposed for investment of approximately USD108 million in Khelo India which is around USD2.4 million more than in the previous year. This program on the other seeks to develop young talents in sports, map out improvement in the infrastructure of grassroots sports, and equally provide an increase in the district and national games all over the country, and in the rural and urban places. This is because as more people engage in sporting activities the sports beverage market especially the sports drinks will experience high demand.
| Report Coverage | Details |
|---|---|
| Historical Years | 2020-23 |
|
Base Years
|
2024
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Forecast Years
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2025-30
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| Market Value in 2024 | USD 73.56 Million |
| Market Value By 2030 | USD 131.29 Million |
| CAGR (2025-30) | 10.13% |
| Top Key Players | PepsiCo India Holdings Pvt. Ltd., Coca-Cola India Private Limited, Monster Energy, Essence Nutrition, FDC Limited sports drink, Cipla, Red Bull, Tata Gluco, Ocean beverages, Zydus Wellness, Fast & Up Reload, and others. and others |
| Key Report Highlights |
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Simultaneously, the growing popularity of fitness trends, including marathons, cycling, and gyms among others contributed to the increased clientele base. Fitness and sports drinks come with electrolytes, vitamins, minerals, and paking and they include energy and endurance for active athletes, other learners, shoppers, and casual exercisers.
Additionally, global and local companies similarly use e-commerce and social media advertisements to capture young and liberal consumers. New and distinct versions of the beverages include low-calorie, no-sugar, potassium, and plant-based products that are in line with the changing perceptions of consumers. In India, wellness food and beverages exceeded USD13 billion in 2024, which made India the 15th largest health and wellness market in the world. Even with the Ministry of Youth Affairs and Sports allocated a total of USD5.45 million for the current Olympic cycle, there should be encouragement with the government’s unrelenting support towards the development of sports. This and other advancements in the formulation of products and their marketing techniques should in the same way help to boost India’s sports drinks industry even further.
- Market Segmentation
- Introduction
- Product Definition
- Research Process
- Assumptions
- Executive Summary
- India Sports Drinks Market Trends & Development
- India Sports Drinks Market Dynamics
- Drivers
- Challenges
- India Sports Drinks Market Hotspot & Opportunities
- India Sports Drinks Market Policies & Regulations
- India Sports Drinks Market Pricing Analysis, 2020-2025
- India Sports Drinks Market Supply Chain Analysis
- India Sports Drinks Market Analysis, 2020-2030F
- Market Size & Analysis
- By Revenue (USD Million)
- By Volume (Million Liter)
- Market Share & Analysis
- By Product
- Hypotonic - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Isotonic - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Hypertonic- Market Size & Forecast 2020-2030, USD Million & Million Liters
- By Form
- Liquid - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Powder - Market Size & Forecast 2020-2030, USD Million & Million Liters
- By Distribution Channel
- Offline - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Hypermarkets/Supermarkets - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Specialty Stores - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Convenience Stores - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Others - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Online - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Offline - Market Size & Forecast 2020-2030, USD Million & Million Liters
- By Packaging
- Bottle -Market Size & Forecast 2020-2030, USD Million & Million Liters
- Can- Market Size & Forecast 2020-2030, USD Million & Million Liters
- By Region
- North
- South
- East
- West
- By Company
- Revenue Shares
- Strategic Factorial Indexing
- Competitor Placement in MarkNtel Quadrant
- By Product
- Market Size & Analysis
- The Liquid Sports Drinks Market Analysis, 2020-2030F
- Market Size & Analysis
- By Revenue (USD Million)
- By Volume (Million Liters)
- Market Share & Analysis
- By Product - Market Size & Forecast 2020-2030, USD Million & Million Liters
- By Distribution Channel - Market Size & Forecast 2020-2030, USD Million & Million Liters
- By Packaging - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Market Size & Analysis
- The Powder Sports Drinks Market Analysis, 2020-2030F
- Market Size & Analysis
- By Revenue (USD Million)
- By Volume (Million Liters)
- Market Share & Analysis
- By Product - Market Size & Forecast 2020-2030, USD Million & Million Liters
- By Distribution Channel - Market Size & Forecast 2020-2030, USD Million & Million Liters
- By Packaging - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Market Size & Analysis
- India Sports Drinks Market Key Strategic Imperatives for Growth & Success
- Competition Outlook
- Company Profiles
- PepsiCo India Holdings Pvt. Ltd.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Coca-Cola India Private Limited
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Monster Energy
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Essence nutrition
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- FDC Limited sports drink
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Cipla
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Red bull
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Tata Gluco
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Ocean beverages
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Zydus Wellness
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Fast&Up Reload
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Financial Details
- Others
- Others
- PepsiCo India Holdings Pvt. Ltd.
- Company Profiles
- Disclaimer
MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:
1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.
2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.
3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.
4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making