Global Multivitamin Drinks Market Research Report: Forecast (2022-2027)

Market Definition

Multivitamins drinks are a variety of functional drinks enriched with a diverse range of nutrients like vitamin B12, vitamin A, vitamin B, vitamin C, vitamin D, & others. These drinks are meant to serve the same purpose as dietary supplements but in beverage form. Although there has not been proven evidence of these multivitamins in preventing chronic diseases or cancer, the utility of such drinks in better absorption of nutrients and prevention of muscular generation is quite evident. Proportionate consumption may result in better energy levels & an improved immune system.

Market Insights

The Global Multivitamin Drinks Market is projected to grow at a CAGR of around 6.8% during the forecast period, i.e., 2022-27. The market is primarily driven by the growing prevalence of lower absorption levels of nutrients among people, promulgating the demand for multivitamin supplements in numerous forms. Since consumers find beverages the most convenient mode of consumption, multivitamins drinks are gaining traction globally.

Another prominent factor stimulating the Global Multivitamin Drinks Market growth is skyrocketing demand for immunity booster products in all age groups, particularly among the geriatric population. Besides, the growing health consciousness among people & their inclination toward multivitamin drinks to attain the nutritional requirements of the body is also stimulating the industry and generating growth opportunities for the players to increase their production & distribution capacities to cater to the rising demands across locations. 

• According to the World Health Organization (WHO), the global burden for the nutrient deficiency-related disease is approximately 2 billion. Around 45% of deaths among children under five years of age are linked to undernutrition, mostly in low & middle-income countries. Meanwhile, regular intake of energy drinks and multivitamin supplements is associated with elevated plasma vitamin B6 levels in post-bariatric patients.

Moreover, a rapid shift in consumer preference for vegan products encourages manufacturers to switch to green sources, further contributing to market expansion. Furthermore, extraction from organic sources has made multivitamin drinks even more popular among consumers seeking eco-friendly products. Nonetheless, constant technical advancement in healthcare sectors paired with government initiatives to tackle undernutrition is also positively influencing the market trajectory across the world.

Market Segmentation

Based on Type:

• Sports Drink
• Milk/ Milk Shakes
• Fizz Drinks
• Others
  • Juices
  • Energy Drinks

Here, Sports Drinks are anticipated to gain substantial popularity & consumer base across locations and drive the Global Multivitamin Drinks Market during the forecast period. The market is driven by the growing health consciousness among people and their inclination toward sports activities to maintain a healthy lifestyle. It, in turn, is augmenting the demand for multivitamin drugs like sports drinks to enhance their overall strength.

Besides, a rise in the number of fitness centers & gyms, especially across urban setups, is also demonstrating higher demands for sports drinks, particularly by the younger generations. In addition, the growing propensity towards physical & mental fitness that requires adequate replenishment and immediate need to hydrate the body after rigorous workouts are augmenting the demand for rejuvenating sports drinks enriched with multivitamins, curating the fundamentals underlying the market dynamics through 2027.

Based on Distribution:

• Pharmacy
• Super Market/ Hyper Market
• Conventional Stores
• Online Stores

Online stores are expected to hold a considerable share in the Global Multivitamin Drinks Market during the forecast period. This growth attributes to the increased internet penetration paired with the swift transitioning of existing stores to their online version, backed by high support & encouragement by the governments of different countries promoting digitalization. It, in turn, is instigating the leading players to make paradigm shifts to these platforms, emerging as a primary source for shopping.

Besides, since such platforms offer plenty of benefits & services to the customers like extensive brand variety, budgets, options, deals & offers, alongside easy finances & doorstep deliveries, among others, driving the need to stock up on multivitamin drinks and attract a substantial consumer base. The same aspects shall also make a positive influence on the industry, leading it to substantial growth in the coming years. Furthermore, the extensive availability of such nutritional drinks free from artificial colors, flavors, and sweeteners over online stores has gained traction owing to the changing taste preferences among adults.

Regional Projection

Geographically, the Global Multivitamin Drinks Market expands across:

• North America
• South America
• Europe
• Middle East & Africa
• Asia-Pacific

Among all, Asia-Pacific acquired the largest market share in recent years and is anticipated to prevail in the same dominance during the forecast period. It principally owes to the rising prevalence of malnutrition across the region especially, in South Asia. For instance,

• As per the National Center for Biotechnology Information (NCBI), A substantial number of children and pregnant/lactating women are the victims of vitamin A deficiency in South Asian developing countries.
•  The highest child malnutrition and mortality is reported in South Asia, and data indicate that 178 million of the children below 5 years of age go stunted while global estimate of wasting is ~55 million children, of whom 19 million were severely wasted. Other studies demonstrated that approximately 48% of under-five children in India alone were stunted, followed by 43% in Bangladesh and 37% in Pakistan, further says NCBI.

Backed by the support from the government through investment in dietary supplements or fortified foods & beverages to cater to the undernourished population, the industry shall witness significant growth across Asia-Pacific in the coming years.

Moreover, the prominent players shall also witness the presence of opportunities attracting them to establish manufacturing plants and expand their business portfolio by introducing numerous new variants of multivitamin drinks in the region. Additionally, the inclusion of several new and exotic flavors to these nutritional drinks has made multivitamins consumption more consumer-friendly, shall also attract a substantial consumer base and promulgate the overall industry growth across Asia-Pacific through 2027.

Recent Developments in the Global Multivitamin Drinks Market

• Recently, Nestlé acquired the brand Nuun, which primarily deals in healthy sports hydration products intended for athletes and fitness enthusiasts. With such an acquisition, the company seeks to realize its vision of becoming a powerhouse in functional drinks.
• Likewise, Krynica Vitamin, one of the largest Polish producers of non-alcoholic and low-alcohol beverages, signed a new contract of PLN 10 million with an American partner to expand the services to the European market. In fact, the company already made its first order to the Australian market this year. Last year, the company decided to expand by making a substantial investment of around PLN 38 million.
• Mary Ruth, one of the key manufacturers of Multivitamins, has introduced a nutritional drink, namely Liquid Morning Multivitamin, that includes amino acids, minerals, and multiple essential vitamins for revitalizing the body.
• Another product by Mary Ruth named Liquid Morning Multivitamin Essentials+ claims to have necessary vitamins & added minerals and comes with a blend of fruits like elderberry, providing a boost to the immune system.

Market Dynamics

Key Driver

• Escalating Demand for Beverages with High Nutrient Contents.

Backed by the high prevalence of an extensive range of energy drinks, sports drinks, & juice concentrates, among others, fortified with several nutrients, including vitamins & minerals, the multivitamin drinks market is set to witness an upswing in demand during the forecast years. Moreover, growing awareness regarding a balanced diet enriched with vitamins & minerals, accompanying higher disposable income, are the other prominent factors driving the market globally through 2027.

Possible Restraint

• Stringent Government Regulations for Labeling Multivitamin Drinks.

Despite the numerous factors influencing the market most favorably, it might observe a downfall on the back of the stringent rules & regulations imposed by the government to administer labeling of dietary supplements or fortified drinks, including multivitamin drinks. This aspect might restrain several companies from investing in the multivitamin drinks industry & might affect the overall market in the coming years.

Key Questions Answered in the Market Research Report:

1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the Global Multivitamin Drinks Market?
2. What are the region-wise industry size, growth drivers, and challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the Global Multivitamin Drinks Market?
4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the Global Multivitamin Drinks Market based on the competitive benchmarking matrix?
5. What are the key results derived from surveys conducted during the Global Multivitamin Drinks Market study?