Market Definition
Multivitamins drinks are a variety of functional drinks enriched with a diverse range of nutrients like vitamin B12, vitamin A, vitamin B, vitamin C, vitamin D, & others. These drinks are meant to serve the same purpose as dietary supplements but in beverage form. Although there has not been proven evidence of these multivitamins in preventing chronic diseases or cancer, the utility of such drinks in better absorption of nutrients and prevention of muscular generation is quite evident. Proportionate consumption may result in better energy levels & an improved immune system.
Market Insights
The Global Multivitamin Drinks Market is projected to grow at a CAGR of around 6.8% during the forecast period, i.e., 2022-27. The market is primarily driven by the growing prevalence of lower absorption levels of nutrients among people, promulgating the demand for multivitamin supplements in numerous forms. Since consumers find beverages the most convenient mode of consumption, multivitamins drinks are gaining traction globally.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2017-20 |
| Base Year: 2021 | |
| Forecast Period: 2022-2027 | |
| CAGR | 6.8% |
| Regions Covered | North America: The US, Canada, Mexico |
| South America: Brazil, Argentina, Rest of South America | |
| Europe: Germany, France, Russia, Italy, The UK, Spain, Rest of Europe | |
| Asia-Pacific: China, Japan, India, South Korea, Australia, Rest of Asia Pacific | |
| Middle East & Africa: Saudi Arabia, The UAE, Egypt, Turkey, South Africa, Israel, Rest of Middle East and Africa | |
| Key Companies Profiled |
Biorite Nutritionals, Passion4Life, Mary Ruth Organics, The Coca Cola Company, Pepsico Inc., Rita Foods & Drink Co. Ltd, Nestle S.A., Otsuka Pharmaceuticals Co. Ltd., My Drink Beverages, Danone, Nectar, My Vitamins, Ample, Krynica Vitamin, Ocean Beverages |
| Unit Denominations | USD Million/Billion |
Another prominent factor stimulating the Global Multivitamin Drinks Market growth is skyrocketing demand for immunity booster products in all age groups, particularly among the geriatric population. Besides, the growing health consciousness among people & their inclination toward multivitamin drinks to attain the nutritional requirements of the body is also stimulating the industry and generating growth opportunities for the players to increase their production & distribution capacities to cater to the rising demands across locations.
Moreover, a rapid shift in consumer preference for vegan products encourages manufacturers to switch to green sources, further contributing to market expansion. Furthermore, extraction from organic sources has made multivitamin drinks even more popular among consumers seeking eco-friendly products. Nonetheless, constant technical advancement in healthcare sectors paired with government initiatives to tackle undernutrition is also positively influencing the market trajectory across the world.
