The US Sunprotective Clothing

The US Sunprotective Clothing Market Research Report: Forecast (2022-27)

By Clothing Type (Top Wear( Tees & Tops, Shirts, Tunics, Hoodies & Jackets, Others (Dresses, Wraps, etc.)) Bottom Wear (Pants & Capris, Skirts, Skorts & Shorts), Swimwear, Accessories (Sun Hats, Face Read more

  • FMCG
  • Apr 2022
  • 85
  • CG33028

Market Definition

Sun protective clothing contains certain properties that help in protecting the skin when exposed to direct sunlight. It acts as a barrier between skin & ultraviolet (UV) rays & protects skin from sunburn, rashes, long-term skin damage, and skin cancer. The high prevalence of chronic diseases, including skin cancer amongst a large section of the populace, is one of the primary factors leading to the adoption of these clothes. With the growing awareness among the US population regarding sun protective clothing has catalyzed the demand for skincare products & skincare apparel significantly. Therefore, the market has promising future growth prospects in the country.

Market Insights

The US Sun Protective Clothing market is projected to expand at a CAGR of around 7% during the forecast period, i.e., 2022-27. The US is one of the countries across the globe, which has a high prevalence of skin cancer disease among the populace. Hence, various manufacturers in the country have assessed the need to develop sun protective clothing to deter the harmful impacts of Ultraviolet (UV) rays causing different types of skin cancer, such as melanoma, non-melanoma, actinic keratosis, etc.

Report Coverage Details
Study Period Historical Data: 2017-20
Base Year: 2021
Forecast Period: 2022-27
CAGR(2022-27)  7%
Region Covered North East, Midwest, West, South
Key Companies Profiled Coolibar Sun Protective Clothing, SummerSkin, Solumbra, UV Skinz, Inc., Solbari Sun Protection, Cabana Life, Columbia Sportswear Company, Little Leaves Clothing Company, IBKUL, Nozone Clothing Company, Others)
Unit Denominations USD Million/Billion


Therefore, a sun protective clothing line has been specially designed for protecting skin from the sun and is recommended to be worn during warm & humid weather. Besides, the fabric used during clothing production is rated for ultraviolet protection. A fabric with an Ultraviolet Protection Factor (UPF) of 50 can block the penetration of the sun's rays by 96%-98%. This results in a significant reduction of risks associated with skin cancer.

  • According to the American Cancer Society, there would be around 99,780 new cases of melanoma skin cancer in 2022. Out of which, there would be approximately 7,650 deaths.

In addition to this, the increasing awareness about sun protective clothing & apparel, fashion trend transitions, high disposable income of an average American has led to the quick adoption of sun protective clothing in the country. Moreover, the existence of a large customer base is another factor that is driving the growth of the Sun Protective Clothing market and is expected to present huge opportunities that would propel the market growth in the coming years.

Impact of Covid-19 on the US Sun Protective Clothing Market

The advent of the COVID-19 pandemic led to a decline in the demand for sun protective clothing in the US as a result of the temporary shutdown of numerous retail outlets all across the country. Offline mode of distribution is a significant means for selling sun protective clothes in the country, therefore, the mobility restrictions imposed by the US government in the country to tackle the pandemic led to a notable nosedive in 2020. In addition, the guidelines issued by the government & other health authorities urged the individuals to not step out of the premise, unless there's an emergency. Hence, this opposed the primary function of sun-protective clothing, which is to prevent the skin from harmful sun radiations.

However, the players in the market managed to gain moderate demand traction by improvising their sales strategy over the online platform, including company-owned portals as well as e-commerce websites, such as Walmart, Amazon, among others. Subsequently, the initiation in 2021 gradually revived the sales of sun protective clothing in the US. Therefore, the impact of COVID-19 in the medium-term is expected to diminish with the relaxation of mobility restrictions in the country.

  1. Introduction
    1. Research Process
    2. Assumption
    3. Market Segmentation
    4. Market Definition
  2. Executive Summary
  3. Impact of COVID-19 on The US Sun Protective Clothing Market
  4. The US Sun Protective Clothing Market Trends & Insights
  5. The US Sun Protective Clothing Market Dynamics
    1. Growth Drivers
    2. Challenges
  6. The US Sun Protective Clothing Market Hotspot and Opportunities
  7. The US Sun Protective Clothing Market Pricing Analysis
  8. The US Sun Protective Clothing Market Outlook, 2017- 2027
    1. Market Size and Analysis
      1. By Revenues (USD Million)
    2. Market Share and Analysis
      1. By Clothing Type
        1. Top Wear
          1. Tees & Tops
          2. Shirts
          3. Tunics
          4. Hoodies & Jackets
          5. Others (Dresses, Wraps, etc.)
        2. Bottom Wear
          1. Pants & Capris
          2. Skirts, Skorts & Shorts
        3. Swimwear
        4. Accessories
          1. Sun Hats
          2. Face Masks
          3. Others (Gloves & Sleeves, Scarves & Bandanas, Shawls, etc.)
      2. By Material
        1. Cotton
        2. Linen
        3. Polyester
        4. Nylon
        5. Satin
        6. Others (Lycra, Canvas, etc.)
      3. By End User
        1. Men
        2. Women
        3. Kids & Infants
      4. By Distribution Channel
        1. Online
          1. E-Commerce Websites
          2. Company Websites
        2. Offline
          1. Supermarket/Hypermarket
          2. Multi-brand Retail Stores
          3. Brand-owned Stores
      5. By Region
        1. North East
        2. Midwest
        3. West
        4. South
      6. By Company
        1. Revenue Shares
        2. Competition Characteristics
  9. The US Sun Protective Clothing Market Key Strategic Imperatives for Success and Growth
  10. Competitive Outlook
    1. Competition Matrix
      1. Application Portfolio
      2. Brand Specialization
      3. Target Markets
      4. Target Applications
      5. Research & Development
      6. Strategic Alliances
      7. Strategic Initiatives
    2. Company Profiles (Business Description, Application Segments, Business Segments, Financials, Strategic Alliances/ Partnerships, Future Plans)
      1. Coolibar Sun Protective Clothing
      2. SummerSkin
      3. Solumbra
      4. UV Skinz, Inc.
      5. Solbari Sun Protection
      6. Cabana Life
      7. Columbia Sportswear Company
      8. Little Leaves Clothing Company
      9. IBKUL
      10. Nozone Clothing Company
      11. Others
  11. Disclaimer
US Sun Protective Clothing Market Segmentation
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