Sun protective clothing contains certain properties that help in protecting the skin when exposed to direct sunlight. It acts as a barrier between skin & ultraviolet (UV) rays & protects skin from sunburn, rashes, long-term skin damage, and skin cancer. The high prevalence of chronic diseases, including skin cancer amongst a large section of the populace, is one of the primary factors leading to the adoption of these clothes. With the growing awareness among the US population regarding sun protective clothing has catalyzed the demand for skincare products & skincare apparel significantly. Therefore, the market has promising future growth prospects in the country.
The US Sun Protective Clothing market is projected to expand at a CAGR of around 7% during the forecast period, i.e., 2022-27. The US is one of the countries across the globe, which has a high prevalence of skin cancer disease among the populace. Hence, various manufacturers in the country have assessed the need to develop sun protective clothing to deter the harmful impacts of Ultraviolet (UV) rays causing different types of skin cancer, such as melanoma, non-melanoma, actinic keratosis, etc.
|Study Period||Historical Data: 2017-20|
|Base Year: 2021|
|Forecast Period: 2022-27|
|Region Covered||North East, Midwest, West, South|
|Key Companies Profiled||Coolibar Sun Protective Clothing, SummerSkin, Solumbra, UV Skinz, Inc., Solbari Sun Protection, Cabana Life, Columbia Sportswear Company, Little Leaves Clothing Company, IBKUL, Nozone Clothing Company, Others)|
|Unit Denominations||USD Million/Billion|
Therefore, a sun protective clothing line has been specially designed for protecting skin from the sun and is recommended to be worn during warm & humid weather. Besides, the fabric used during clothing production is rated for ultraviolet protection. A fabric with an Ultraviolet Protection Factor (UPF) of 50 can block the penetration of the sun's rays by 96%-98%. This results in a significant reduction of risks associated with skin cancer.
In addition to this, the increasing awareness about sun protective clothing & apparel, fashion trend transitions, high disposable income of an average American has led to the quick adoption of sun protective clothing in the country. Moreover, the existence of a large customer base is another factor that is driving the growth of the Sun Protective Clothing market and is expected to present huge opportunities that would propel the market growth in the coming years.
Impact of Covid-19 on the US Sun Protective Clothing Market
The advent of the COVID-19 pandemic led to a decline in the demand for sun protective clothing in the US as a result of the temporary shutdown of numerous retail outlets all across the country. Offline mode of distribution is a significant means for selling sun protective clothes in the country, therefore, the mobility restrictions imposed by the US government in the country to tackle the pandemic led to a notable nosedive in 2020. In addition, the guidelines issued by the government & other health authorities urged the individuals to not step out of the premise, unless there's an emergency. Hence, this opposed the primary function of sun-protective clothing, which is to prevent the skin from harmful sun radiations.
However, the players in the market managed to gain moderate demand traction by improvising their sales strategy over the online platform, including company-owned portals as well as e-commerce websites, such as Walmart, Amazon, among others. Subsequently, the initiation in 2021 gradually revived the sales of sun protective clothing in the US. Therefore, the impact of COVID-19 in the medium-term is expected to diminish with the relaxation of mobility restrictions in the country.
Based on Clothing Type:
Of them all, top wear accounted for a significant share in the US Sun Protective Clothing market during 2017-21. Different types of top wear, such as shirts, T-shirts, jackets, hoodies, etc., are the most common types of clothing on which an individual spends the most. Therefore, various manufacturers have analyzed the consumer choice & demand for sun protective clothing & channelized their investments towards extending their top wear clothing line, especially on shirts. In this regard, it has been observed that the players are focusing on catering to individual demand & launching diverse fashion trends & patterns in such clothing.
Moreover, the continuous R&D efforts by the players towards developing new fabric technology with high-performance features such as moisture-wicking, quick-drying, cooling, water-repellant, anti-microbial, among others, is expected to extend the potential of the sun-protective clothing market in the upcoming years. For instance:
By Distribution Channel:
Among the two, the online channel has witnessed significant growth in the US Sun Protective Clothing market during the historical period. This is due to the high number of internet users in the country, along with a strong user base of e-commerce websites, such as Amazon, eBay, among others, which have led to the awareness about sun protective clothing. Furthermore, the manufacturers prefer using the online channel to distribute their products and use a variety of offers, discounts, vouchers, etc., to lure the attention of the customer.
Due to this, the online channel has registered considerable growth over the past few years. Furthermore, the major players in the market sell products directly via their websites and also establish partnerships with e-commerce giants, such as Amazon, to access their extensive active user base. This trend is expected to sustain in the upcoming years as well.
Recent Developments by the Government or Leading Companies
Key Driver: High Prevalence of Skin Cancer Leading to Adoption of Sun Protective Clothing
The high prevalence of skin cancer in the country & rising awareness regarding preventive measures for skin damage, sunburn, and other skin diseases, such as skin cancer, have been evident drivers for the increasing adoption of sun protective clothing in recent years. Skin cancer has become one of the most common diseases as a result of direct sun exposure for longer durations. Besides, the depleting ozone layer in the atmosphere is one of the reasons for skin cancer. Therefore, a longer duration of harmful ultraviolet (UV) rays on the skin can cause skin cancer.
Moreover, to counter this, the individuals in the country have started taking preventive measures, such as applying sunscreen lotions & body packs. However, it needs to be applied again & again during the day. Consequently, sun protective clothing such as sun hats, shirts, pants, sleeves, etc., has become a suitable alternative. In this regard, there has been a high demand in the US for protective clothing against the sun, which will probably persist in the years to come.
Possible Restraint: Availability of Affordable Substitutes
With the availability of sun protective clothing alternatives such as sunscreen, tan removal lotions, body packs, etc., the demand for these products has dissipated in the country. As an alternative to sun protection, these substitutes are more affordable & can be applied directly to the exposed skin to block the sun's ultraviolet rays. Furthermore, the high prices of these clothes can discourage many price-sensitive buyers to make the purchase. Therefore, the buyer would look for the immediate substitute product available in the market. Moreover, all these developments across the clothing & cosmetics industry would emerge as an affordable substitute for the sustainable clothing market in the country during 2022-27.
Key Questions Answered in the Market Research Report:
Frequently Asked Questions
A. The US Sun Protective Clothing Market is expecting around a 7% CAGR during 2022-27.
A. Top wear is expected to emerge as an opportunity area for the leading players in the market during the forecast period.
A. The rising use of fabrics, such as flax & hemp fabrics, for manufacturing sun protective clothing, including shirts, T-shirts, etc., would emerge as an opportunity in the forthcoming years due to its high deterrence against ultraviolet rays.
A. The relaxation in the restrictions throughout the US has revived the demand for sun protective clothing. Additionally, the shift in the consumer's buying mode during the pandemic from offline to online is predicted to rapidly accelerate the demand for sun protective clothing through online channels in the future.