Market Overview
Baby wipes are dry or wet cloth-like tissues used essentially to cleanse the sensitive skin of babies & infants. These wipes are available across different distribution channels like pharmacies, hypermarkets/supermarkets, and online mediums, among others, ranging in different brands, budgets, make-ingredients, and more. Today, parents are the most concerned about the materials used to manufacture these wipes for their children and seek the ones that do not cause rash, irritation, or harm to the baby's skin.
It is also why many brands are focusing on developing wipes with safer formulations and in different sizes to widen the utilization in maintaining hygiene. In fact, many manufacturers are developing eco-friendly packaging for baby wipes that can contribute to environmental sustainability by easy disposal. Among all, millennial parents are the most concerned about the sensitivity across the diaper areas for the baby, & hence prefer baby wipes due to the benefits like a better absorbent and minimal bacteria on the baby's skin, mitigating the possibilities of infection and irritation.
Market Insights
The Asia-Pacific Baby Wipes Market is projected to grow at a CAGR of around 14% during the forecast period, i.e., 2022-27. The market is driven by the swift improvement in the economic conditions of the people and their preference for buying high-quality products for infants, augmenting the demand for baby wipes for maintaining hygiene. In addition, the swift rise in birth rates in different countries across Asia-Pacific is also a key aspect driving the industry by demonstrating an upsurge in demand for baby essentials, including baby wipes.
The same aspect is also generating lucrative opportunities for the leading players to increase their production & distribution capacities and cater to the burgeoning demands throughout the region. Besides, a rise in the female working population has led to the emergence of various baby care centers & facilities, stimulating the demand for baby wipes and making significant contributions to the market expansion. In fact, many baby care facilities are taking proactive approaches to alleviate the health concerns of modern parents and utilizing hygienic & quality-rich products, including baby wipes.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2017-20 |
| Base Year: 2021 | |
| Forecast Period: 2022-27 | |
| CAGR(2021-26) | 14% |
| Countries Covered | China, Japan, South Korea, Australia, India, South East Asia |
| Key Companies Profiled | Johnson & Johnson, Babisil Products Ltd., The Himalaya Drug Company, Farlin Corporation, Kimberly-Clark Corporation, Hengan International Group Company Ltd., Procter & Gamble Co., Pigeon Corporation, Unicharm Corporation, etc. |
| Unit Denominations | USD Million/Billion |
Moreover, the easy availability, accessibility, & affordability of these products across different sales channels & e-commerce retailers are also widening the consumer base for baby wipes & allowing several manufacturers to expand their brand visibility, product portfolio, and consumer base across countries in the region and contributing to the overall market growth through 2027.
Back in 2020, the advent of Covid-19 brought significant concerns or disease spread and the high vulnerability of these diseases to babies. Such fear demonstrated a substantial population stockpiling baby essentials, including wipes, exemplifying a temporary hike in the industry, instigating the players to expand their production & distribution capacities and cater to the burgeoning demands.
Furthermore, the introduction of eco-friendly, plant-based, organic, & natural variants in baby wipes made without harmful & toxic ingredients is also attracting conscious parents. Nonetheless, substantial investments by the prominent players in strategic marketing & advertising campaigns through different channels like social media promotional activities, & campaigns, among others, are also making a positive influence on the market expansion. Such moves by the players are primarily to improve their existing sales, yield higher profits, & widen the consumer base across countries through 2027.
