Thailand Tire Market Research Report Forecast: (2026-2032)

By Type of Vehicle (Passenger Car, Light Commercial Vehicle, Medium and Heavy Commercial Vehicles, Two Wheelers, Three Wheeler, Off the Road (OTR)), By Demand Category (OEM, Aftermarket), By Type of T... ... arket), By Type of Tire (Radial, Bias), By Sales Channel (Direct Sales, Exclusive Outlets & Multi-brand Stores, Online), By Season (All season, Summer, Winter), By Price Category (Budget, Economy, Premium), By Tire Size (Tire Size 1, Tire Size 2, Tire Size 3, Tire Size 4, Tire Size 5), and others Read more

  • Tire
  • Jun 2026
  • 127
  • PDF, Excel, PPT

Thailand Tire Market Key Takeaways

  • Thailand Tire Market size was valued at USD 3.76 billion in 2025 and is projected to grow from USD 4.02 billion in 2026 to USD 5.55 billion by 2032.
  • The industry is projected to witness sustained growth at a CAGR of 5.52% during 2026-2032.
  • By type of vehicle, the passenger cars hold a significant share of about 50% in 2026.
  • By type of tire, the radial segment seized a significant share of about 84% in 2026.
  • The industry is moderately consolidated. However, the top five players collectively account for nearly 55% share.

Thailand Tire Market Size and Outlook

The Thailand Tire Market size was valued at USD 3.76 billion in 2025 and is projected to grow from USD 4.02 billion in 2026 to USD 5.55 billion by 2032. Along with this, the market is estimated to grow at a CAGR of around 5.52% during the forecast period, i.e., 2026-32.

The market is projected to expand steadily over the forecast period, supported by rising vehicle ownership, expanding replacement tire demand, and continuous investments in automotive manufacturing and electrified mobility infrastructure. Thailand remains one of Southeast Asia leading automotive production hubs, benefiting from strong export capabilities, integrated supply chains, and supportive industrial policies. Growth in passenger vehicle production, logistics transportation, and EV adoption is expected to strengthen demand for radial passenger tires, commercial vehicle tires, and advanced EV tire technology across OEM and aftermarket channels.

Despite short-term fluctuations in vehicle production and export activity, Thailand continues attracting substantial foreign automotive investments that support long-term tire demand expansion. In February 2025, Mazda announced a USD 150 million investment to expand EV production capacity in Thailand, targeting annual manufacturing of nearly 100,000 electric SUVs. The development is expected to increase demand for premium OEM tires, EV-compatible tire technologies, and localized automotive supply chain integration, particularly across Central and Eastern Thailand’s industrial manufacturing corridors.

Eventually, the market is further strengthened by major capacity expansion initiatives from global tire manufacturers. Continental AG expanded its Rayong manufacturing facility through a USD 325 million investment, adding annual capacity for nearly 3 million passenger and light truck tires while introducing radial motorcycle tire production. In addition, Thailand Board of Investment approved a separate USD 400 million Continental expansion project aimed at increasing local tire output to approximately 7.8 million units annually using locally sourced natural rubber. These investments reinforce Thailand position as a regional tire manufacturing hub while supporting ASEAN supply chain localization, EV ecosystem growth, and long-term aftermarket demand expansion.

Thailand Tire Market Key Indicators

  • The automobile production across the country has increased by 2.7% year-on-year in March 2025, supported by improving domestic vehicle sales and recovering export demand. Rising passenger vehicle manufacturing and stronger automotive output are expected to positively influence OEM tire demand, replacement tire consumption, and overall production activity across Thailand’s automotive and tire manufacturing ecosystem.
  • Thailand natural rubber industry is undergoing transformation through AI integration, sustainable processing technologies, and strategic industrial partnerships. Innovation in rubber cultivation and processing is expected to strengthen raw material availability for tire manufacturers while improving supply chain efficiency, production quality, and long-term competitiveness within Thailand’s expanding automotive and tire manufacturing sector.
  • Thailand accounted for 26.3% of Europe truck tyre imports, surpassing China and emerging as the leading supplier to the EU and UK markets. Strong manufacturing investments, expanding export capacity, and the presence of major global tire producers continue to strengthen Thailand position as a key international tire production and export hub.

Thailand Tire Market Scope

 Category  Segments
By Type of Vehicle Passenger Car, Light Commercial Vehicle, Medium and Heavy Commercial Vehicles, Two Wheelers, Three Wheeler, Off the Road (OTR
By Demand Category OEM, Aftermarket
By Type of Tire Radial, Bias
By Sales Channel Direct Sales, Exclusive Outlets & Multi-brand Stores, Online
By Season All season, Summer, Winter
By Price Category Budget, Economy, Premium
By Tire Size Tire Size 1, Tire Size 2, Tire Size 3, Tire Size 4, Tire Size 5

Thailand Tire Market Growth Drivers

Growing Automotive Production

Thailand automotive production remains a core growth engine for the tire market, supported by stable manufacturing output and strong export orientation. For example, Thailand produced 1.84 million vehicles in 2023, with production levels in 2024 showing resilience despite cyclical demand fluctuations, averaging consistent monthly output driven by passenger and commercial vehicle assembly activities. This sustained production base ensures continuous OEM tire demand, particularly from major manufacturers such as Toyota, Isuzu, and Honda operating large-scale plants in the country.

In 2024, monthly production trends indicate periodic volatility influenced by domestic credit tightening and slower retail vehicle sales, yet export-oriented manufacturing has helped stabilize overall output levels. Thailand continues to serve as a key global production and export hub for pickup trucks and small passenger vehicles, which represent a significant share of tire consumption across both OEM fitment and replacement cycles. The presence of integrated supply chains and regional export networks further strengthens long-term tire demand visibility.

Thailand sustained automotive production base and export-driven manufacturing ecosystem are ensuring steady OEM tire consumption. This structural production strength is expected to continue supporting tire demand growth across passenger and commercial vehicle segments in the coming years.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Thailand Tire Market Supply Chain Analysis
  5. Thailand Tire Market Trends & Developments
  6. Thailand Tire Market Production (Thousand Units) Trend 2022-2032
    1. Thailand Tire Market Production (Thousand Units) Trend by Type of tire
      1. Radial
      2. Bias
    2. Company Wise Production Plants and Statistics
      1. Installed Production Capacity
      2. Actual Production
      3. Planned Production Target
  7. Thailand Tire Market Dynamics
    1. Growth Drivers
    2. Challenges
  8. Thailand Tire Market Pricing Analysis
  9. Thailand Tire Market Import Export Statistics
  10. Thailand Tire Market Regulations, Policies and Product Standards
  11. Thailand Tire Market Outlook 2022-2032F
    1. Market Size & Analysis
      1. By Revenue (USD Million)
      2. By Units Sold (Thousand Units)
    2. Market Share & Analysis
      1. By Type of Vehicle- (Thousand Units)
        1. Passenger Car
        2. Light Commercial Vehicle
        3. Medium and Heavy Commercial Vehicles
        4. Two Wheelers
        5. Three Wheeler
        6. Off the Road (OTR)
      2. By Demand Category- (Thousand Units)
        1. OEM
        2. Aftermarket
      3. By Type of Tire- (Thousand Units)
        1. Radial
        2. Bias
      4. By Sales Channel- (Thousand Units)
        1. Direct Sales
        2. Exclusive Outlets & Multi-brand Stores
        3. Online
      5. By Season- (Thousand Units)
        1. All season
        2. Summer
        3. Winter
      6. By Price Category- (Thousand Units)
        1. Budget
        2. Economy
        3. Premium
      7. By Tire Size- (Thousand Units)
        1. Tire Size 1
        2. Tire Size 2
        3. Tire Size 3
        4. Tire Size 4
        5. Tire Size 5
      8. By Region
        1. Midwest
        2. Northeast
        3. South
        4. West
      9. By Company
        1. Competition Characteristics
        2. Volume Shares
  12. Canada Passenger Car Tire Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. Market Revenue (USD Million)
      2. By Units Sold (Thousand Units)
    2. Market Share & Analysis
      1. By Type of Vehicle- (Thousand Units)
        1. Hatchback
        2. Sedan
        3. SUV
      2. By Demand Category- (Thousand Units)
      3. By Type of Tire- (Thousand Units)
      4. By Sales Channel- (Thousand Units)
      5. By Price Category- (Thousand Units)
      6. By Tire Size- (Thousand Units)
      7. By Company
  13. Canada Light Commercial Vehicle Tire Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. Market Revenue (USD Million)
      2. By Units Sold (Thousand Units)
    2. Market Share & Analysis
      1. By Type of Vehicle- (Thousand Units)
        1. Light Trucks
        2. Light Buses
        3. Pick-up Trucks and Vans
      2. By Demand Category- (Thousand Units)
      3. By Type of Tire- (Thousand Units)
      4. By Sales Channel- (Thousand Units)
      5. By Price Category- (Thousand Units)
      6. By Tire Size- (Thousand Units)
      7. By Company
  14. Canada Medium and Heavy Commercial Vehicle Tire Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. Market Revenue (USD Million)
      2. By Units Sold (Thousand Units)
    2. Market Share & Analysis
      1. By Type of Vehicle- (Thousand Units)
        1. Buses
        2. Trucks
      2. By Demand Category- (Thousand Units)
      3. By Type of Tire- (Thousand Units)
      4. By Sales Channel- (Thousand Units)
      5. By Price Category- (Thousand Units)
      6. By Tire Size- (Thousand Units)
      7. By Company
  15. Canada Two-Wheeler Tire Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. Market Revenue (USD Million)
      2. By Units Sold (Thousand Units)
    2. Market Share & Analysis
      1. By Type of Vehicle- (Thousand Units)
        1. Scooters and Mopeds
        2. Motorcycles
      2. By Demand Category- (Thousand Units)
      3. By Type of Tire- (Thousand Units)
      4. By Sales Channel- (Thousand Units)
      5. By Price Category- (Thousand Units)
      6. By Tire Size- (Thousand Units)
      7. By Company
  16. Canada Three Wheeler Tire Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. Market Revenue (USD Million)
      2. By Units Sold (Thousand Units)
    2. Market Share & Analysis
      1. By Type of Vehicle- (Thousand Units)
        1. Earthmoving Equipment
        2. Agricultural Vehicles
        3. Material Handling Vehicles
      2. By Demand Category- (Thousand Units)
      3. By Type of Tire- (Thousand Units)
      4. By Sales Channel- (Thousand Units)
      5. By Price Category- (Thousand Units)
      6. By Tire Size- (Thousand Units)
      7. By Company
  17. Canada OTR Vehicle Tire Market Outlook, 2022-2032F
    1. Market Size & Analysis
      1. Market Revenue (USD Million)
      2. By Units Sold (Thousand Units)
    2. Market Share & Analysis
      1. By Type of Vehicle- (Thousand Units)
        1. Earthmoving Equipment
        2. Agricultural Vehicles
        3. Material Handling Vehicles
      2. By Demand Category- (Thousand Units)
      3. By Type of Tire- (Thousand Units)
      4. By Sales Channel- (Thousand Units)
      5. By Price Category- (Thousand Units)
      6. By Tire Size- (Thousand Units)
      7. By Company
  18. Thailand Tire Market Key Strategic Imperatives for Success & Growth
  19. Competition Outlook
    1. Company Profiles
      1. Continental AG
        1. Business Description
        2. Type Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Bridgestone Corporation
        1. Business Description
        2. Type Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Yokohama Rubber Company Limited
        1. Business Description
        2. Type Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Hankook Tire Co., Ltd.
        1. Business Description
        2. Type Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Goodyear Tire & Rubber Company
        1. Business Description
        2. Type Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Michelin Group
        1. Business Description
        2. Type Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Pirelli & C. S.p.A.
        1. Business Description
        2. Type Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Sumitomo Rubber Industries Limited
        1. Business Description
        2. Type Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Toyo Tire and Rubber Company
        1. Business Description
        2. Type Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Deestone
        1. Business Description
        2. Type Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Others
  20. Disclaimer


MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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