United States (US) Durian Fruit Market to Reach USD318.94 Million Mark by 2030 Due to Rising Interest in Exotic & Superfoods

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The United States (US) Durian Fruit Market size was valued at around USD230 million in 2024 and is projected to reach USD318.94 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.60% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The rise in the market is due to an increase in the demand for plant-based products, increasing animal awareness, inclination towards vegan products, government support and investment in the research and training programs, high nutritional value, advances in logistics and freight chain, and others.

The durian fruit is native to Southeast Asian countries like Thailand, Malaysia, etc. It is a rich source of vitamins, antioxidants, dietary fiber, natural sugar, potassium, and others, resulting in its utility across multiple sectors of the US, which imports the fruit from these countries. The durian fruit is extensively used as a substitute in desserts like cakes, sticky rice, ice cream, and others for dairy products, making it edible for the lactose-intolerant population.  

Moreover, the increasing immigration of the Asian population to the United States for better lifestyle and growth opportunities increases the demand for native products. Thus, seeking this as a potential for growth, the Asian grocery chains like H Mart, 99 Ranch, etc., are establishing their supply chain in the US, hence increasing the utility and consumption of durian fruit in the nation.  

Additionally, the growing agri-tourism in the US is increasing the awareness about the exotic agricultural produce like durian, its nutritional value, integration in the food industry, etc., hence fueling the market growth across the country, further states the research report, “United States (US) Durian Fruit Market Analysis, 2025.”

United States (US) Durian Fruit Market Segmentation Analysis

Frozen Durian Pulp & Paste Products Are Most Popular Among Consumers

Based on the product type, the market is further bifurcated into fresh durian and frozen durian pulp & paste. The frozen durian pulp and paste segment holds the majority of the market share of around 68%. This is due to an increase in shelf life, convenient transportation, the increasing investments in cold chain logistics, the emerging food industry, etc.

The durian fruit in the US is imported from Southeast Asian countries like Thailand, Malaysia, Vietnam, etc. As these countries are far away from the US, thus, the transit of fresh food is not advisable due to the prolonged period of export, which might spoil the fruit. As a solution, for such long-distance transit, the fruit is processed into pulp and paste and then frozen, which increases the shelf life of the fruit, resulting in safe transit without spoilage. The import of the processed fruit into a paste and pulp enhances the efficiency of the food industry, reducing the time-consuming process of peeling the spiky cover, deseeding the fruit, etc. Thus, the utility in the food sector, extended shelf life, and the strong supply chain network increase the demand for frozen durian pulp and paste in the US.

Supermarkets/Hypermarkets Generating Maximum Market Sales

The supermarkets/hypermarkets dominate the United States (US) Durian Fruit Market with approximately 44%. This is due to the availability of advanced cooling equipment, easier accessibility to the population, urbanization, integration of e-commerce solutions, etc. The supermarkets/hypermarkets are gaining traction among the population, especially among the young generation, due to the increasing adoption of e-commerce services in the markets, thus the convenient delivery of groceries and the necessities increases the sales of the products, including durian. The supermarkets/hypermarkets cater to domestic and international consumers, resulting in the availability of other nations' native products, hence facilitating the largest market share of the segment in the durian fruit industry of the US.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including Tropical Importers Inc., Fruit King USA, Eastland Food Corporation, Melissa’s/World Variety Produce, H Mart (Hanahreum Group), United National Foods Inc. (UNFI), 99 Ranch Market, Durian Harvests USA, ImportFood.com, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?