Global Gift Wrapping Paper Market Research Report: Forecast (2025-2030)

Market Insights & Analysis: Global Gift Wrapping Paper Market (2025-30):

The Global Gift Wrapping Paper Market size was valued at around USD 6.81 billion in 2024 and is projected to reach USD 9.39 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.65% during the forecast period, i.e., 2025-30. The main reason behind this growth is the gift-giving trends across the globe. Giving products to special ones at events like birthdays, festivals, etc., strengthens the bond between them. Packing those products using wrapping paper makes them even more attractive and makes the receiver feel more special. This growth gets boosted during popular festivals such as Christmas and many others.

*Boost strategic growth with in-depth market analysis - Get a free sample preview today!

In addition to this, there is continuous expansion of E-Commerce worldwide with sales recorded through this mode being around USD 6.8 trillion in 2024 and this value is expected to scale high and reach approximately USD 8 trillion by 2027. This increases the demand for wrapping papers because retailers on such apps are offering wrapping services for the products they ship. This offers convenience to the consumers as they easily purchase gifts and have them wrapped without leaving their homes, making the gift-giving process effortless and enjoyable. This trend is expected to continue as online shopping gains even more popularity, thus further driving the market growth.

Furthermore, the number of middle-class families and their disposable incomes are continuously increasing across the globe. For instance, around 110 to 115 million people enter the middle-class category every year in the world. As this category is more inclined towards spending on gifts, they will increase the demand for wrapping paper of numerous designs to make their presents stand out. Therefore, due to the highly intensifying gift-giving culture, there has been a high demand for gift-wrapping papers in historical years, and this trend is further fueled by high disposable incomes and a rising e-commerce sector, thus promising a growth environment for the market in the forecast period.

Global Gift Wrapping Paper Market Driver:

Rising Prevalence of Gift-Giving Culture Across the World – The main driver of this industry is gifting habits of people to their friends and relatives on multiple special events such as birthdays, marriages, anniversaries, festivals, etc. This is because giving gifts to special ones tightens the bond between them as it acts as a symbol of love and appreciation. Also, packing those gifts is an equally important part of this culture as it makes the product more attractive, increases the suspense of the receiver, and makes them feel more special. Therefore, due to the high popularity of gifting culture, wrapping papers have also experienced growth in past years, and this trend is expected to continue in the forecast period as well.

Global Gift Wrapping Paper Market Opportunity:

Diversifying Gift Wrapping Paper Offerings & Adapting to Market Trends – This market has immense growth potential for companies that can offer more innovative, and diverse products for wrapping and adapt to the changing market trends. This includes offering products beyond just paper such as gift bags, boxes, and ribbons made up of paper. This will attract multiple consumers with different preferences and help address the challenges posed by other gift-wrapping products. Additionally, availing products on e-commerce platforms will help companies to align with the increasing online shopping trends. Moreover, offering personalization options for customers, such as custom designs as per occasion, can also attract more customers. Therefore, aligning with changing consumer preferences and offering a diverse range of products can provide lucrative growth opportunities for the market.

Global Gift Wrapping Paper Market Challenge:

Rising Prevalence of Digital Gifting to Hinder Market Growth – There has been a growing trend among people giving digital gifts instead of physical products. These may include gift cards, shopping vouchers, etc. This also aligns with the rising popularity of e-commerce applications and provides convenience to the receiver. For instance, as per Amazon, the global gift card market valued at around USD 310.1 billion in 2022. As a result, the sales of physical gifts decrease. This further affects the sales of the gift wrapping papers that are used for packing products to make them more attractive. Therefore, due to expansion in e-commerce, digital gifts are gaining popularity, which affects the sales of gift wrapping papers as there are no physical gifts to pack, thus posing a challenge to the growth of the market.

Global Gift Wrapping Paper Market Trend:

Sustainable Gift Wrapping Papers Gaining Traction – Wrapping papers that are sustainable to nature have won recognition in recent years. These include papers made of recycled material that may be recycled and reused. This is because of the rising worries of the humans closer to eco-friendly merchandise. For example, according to a survey in 2023, around 64% of purchasers around the world are noticeably worried about sustainability, i.e., the substances used for making a product. As a result, numerous paper producers are also inclined towards producing such products. For example, Bluecat Paper has brought a hand-made gift wrapping paper made up of cotton, that may be without difficulty recycled. Therefore, due to the rising cognizance of sustainability, green wrapping papers for items have received high recognition in recent years, and this fashion is predicted to stay in the coming years as well.

Global Gift Wrapping Paper Market (2025-30): Segmentation Analysis

The Global Gift Wrapping Paper Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–30 at the global level. Based on the analysis, the market has been further classified as:

Based on Material Type:

• Unbleached wrapping paper
• Bleached wrapping paper
• Recycled wrapping paper
• Kraft wrapping paper

Based on the type of material, the kraft wrapping paper segment leads the market with a share of around 62%. The main reason behind this dominance is that Kraft paper has high tear resistance. Moreover, as Kraft paper is made up of wood pulp, it requires fewer resources to be manufactured. As a result, this segment attracts multiple consumers with high concerns about sustainability. Additionally, due to the low cost of production, the sales price of Kraft paper is also low as compared to other segments. Therefore, the high strength and eco-friendly nature, that too at low prices, have been the major factors behind this segment’s dominance, and this trend is expected to continue in the future years as well.

Based on the Packaging Type:

• Primary packaging
• Secondary packaging
• Tertiary packaging

Gift wrapping papers are mainly used for the primary packaging thus dominating the market with a share of around 66%. The main reason behind this dominance is that gift wrapping paper makes the product more appealing and increases the suspense of the receiver. It also makes the receiver feel more special and valued. Moreover, as primary packaging is in direct contact with the product, it offers practical benefits as well by protecting it from scratches, dust, etc., and ensuring it is in perfect condition while unwrapping. Therefore, to make the gifts more attractive along with some practical advantages, primary packaging has gained a very high popularity in past years, and this lead is expected to remain in the future as well.

Global Gift Wrapping Paper Market (2025-30): Regional Projections

Geographically, the Global Gift Wrapping Paper Market expands across:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Regionally, North America dominates the market with a share of around 39%. This is because gift-giving culture is highly popular in this region, especially on Christmas. For instance, the average spending by an American on Christmas is around USD 900 in 2023. Around 71% of the holiday budget is used in buying gifts. As a result, the demand for gift wraps also increases as enhances the product visibility and generates excitement for the receiver. Moreover, the e-commerce sector is also rapidly growing in this region thus making multiple types of gift-wrapping papers available to a broader audience. For instance, U.S. online sales generated a revenue of around USD 1.119 trillion in 2023, showing an increment of about 7.6% as compared to the previous year.

Additionally, the highly developed infrastructure of North America directly correlates with the higher availability of gift-wrapping papers in offline retail stores. Therefore, high spending on gift products, fuelled by expanding e-commerce and highly developed infrastructure, has made this region the market dominator.

Global Gift Wrapping Paper Industry Recent Development:

• 2022: Smurfit Kappa’s paper mill in the UK introduced a new drying process innovation. This process is highly sustainable as it consumes 6% less energy and releases around 5% less carbon dioxide into the environment as compared to previous methods.

Gain a Competitive Edge with Our Global Gift Wrapping Paper Market Report

1. Global Gift Wrapping Paper Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & market share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Global Gift Wrapping Paper Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

*Reports Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.