Europe Menstrual Cup Market Research Report: Forecast (2026-2032)

Europe Menstrual Cup Market Size: Forecast (2026-2032)

The Europe Menstrual Cup Market size is valued at around USD 361.8 million in 2025 and is projected to reach USD 530.5 million by 2032. Along with this, the market is estimated to grow at a CAGR of around 5.62% during the forecast period, i.e., 2026-32.

Europe Menstrual Cup Market Outlook:

The Europe Menstrual Cup Market is experiencing robust growth, driven by increasing awareness of sustainable menstruation, regulatory support, and shifting consumer preferences toward eco-friendly hygiene products. Growing concerns over plastic waste from disposable sanitary products have prompted strong advocacy across the region. For instance, the European Commission introduced new EU Ecolabel criteria for reusable menstrual cups, ensuring safety, durability, and reduced environmental impact, a move that encouraged manufacturers to meet higher quality and sustainability standards. Campaigns such as the UK’s “Plastic-Free Periods” initiative by City to Sea have also played a vital role in normalizing the use of reusable menstrual products, with studies showing that widespread adoption could save over 100 tonnes of menstrual waste annually across the EU.

Additionally, rising affordability and product innovation are fueling demand. Menstrual cups, which last several years, appeal to cost-conscious consumers seeking long-term hygiene solutions. Manufacturers are responding with medical-grade silicone materials, leak-proof designs, and comfort-focused models tailored to different age groups and lifestyles. The expansion of e-commerce platforms such as Amazon and sustainable retail stores like &Sisters and OrganiCup Europe has made these products widely accessible. With growing environmental consciousness and institutional support, Europe is rapidly emerging as a global leader in menstrual cup innovation and adoption.

Europe Menstrual Cup Market Recent Developments:

• January 2025: Me Luna’s official announcement, the company launched a new custom-fit menstrual cup range across the European Union. Developed using body-positive sizing and extensive consumer feedback, the new product line offers improved fit, flexibility, and usability for a wider range of users. This launch aligns with Europe’s growing emphasis on personalized and sustainable menstrual hygiene solutions, supporting greater consumer comfort and inclusivity in the reusable menstrual care segment.
• March 2024: Catalonia, Spain, launched the “My Period, My Rules” program to distribute free reusable menstrual products, including menstrual cups, period underwear, and cloth pads, to about 2.5 million people. The initiative aims to reduce period poverty and promote sustainable menstrual care, boosting the acceptance of eco-friendly menstrual cups across the region.

Europe Menstrual Cup Market Scope:

Europe Menstrual Cup Market Drivers:

Growing Shift Toward Sustainable and Zero-Waste Lifestyles

Europe’s increasing emphasis on sustainability and minimizing plastic waste is a key driver for the menstrual cup market. With the EU Ecolabel criteria for reusable menstrual cups introduced in September 2023, manufacturers are now required to meet stricter standards around materials and lifecycle impact. As consumers seek greener alternatives to disposable sanitary goods, brands are innovating with reusable cups made of medical-grade silicone and recyclable packaging, enabling players to differentiate and capture eco-conscious segments.

Expanding Retail Accessibility and Awareness Campaigns

The growing availability of menstrual cups through both online and offline retail platforms, combined with large-scale awareness initiatives, is significantly accelerating market adoption across Europe. E-commerce platforms such as Amazon and sustainable retailers like &Sisters have made menstrual cups more accessible, particularly in regions with limited physical distribution. Moreover, awareness programs are helping normalize reusable menstrual care. For instance, in May 2025, EDANA and partner associations launched a Menstrual Hygiene Day campaign across Europe, promoting menstrual health education and sustainability. Such initiatives reduce stigma, improve consumer confidence, and encourage product adoption.

Additionally, public health advocacy groups like MenstrualMattersEU (2025) have been urging EU policymakers to support reusable menstrual products through accessibility and affordability programs. This growing ecosystem of education, retail reach, and policy backing is reshaping consumer attitudes, allowing both established and emerging brands to expand their footprint, strengthen customer engagement, and drive long-term market growth across diverse European demographics.

Europe Menstrual Cup Market Trends:

Integration of Smart and Innovative Menstrual Cup Designs

European manufacturers are increasingly adopting technology-driven innovations to enhance menstrual cup functionality and comfort. Emerging trends include smart menstrual cups equipped with Bluetooth-enabled sensors for tracking menstrual flow and health data, appealing to the tech-savvy demographic. Companies are also introducing softer medical-grade materials and collapsible, travel-friendly designs. For instance, Intimina’s Ziggy Cup 2 features an ultra-thin double rim for better fit and leak protection. These design advancements improve user convenience, expand product acceptance, and position Europe as a leader in menstrual innovation.

Growing Influence of Feminine Health Startups and Social Entrepreneurship

The growing presence of female-led startups and social enterprises promoting sustainable menstrual solutions is significantly transforming Europe’s menstrual cup industry. Brands such as AllMatters (formerly Organicup), Saalt EU, and Lunette are championing inclusivity, ethical sourcing, and education-based marketing to normalize conversations around menstrual health. For instance, in 2025, Saalt, a certified B-Corp, reinforced its commitment to social impact by donating 1% of its revenue to provide menstrual care products in underserved regions through NGO collaborations. Such initiatives highlight a broader shift toward purpose-driven business models where transparency and social advocacy resonate strongly with European consumers. Consequently, menstrual cup companies are increasingly aligning profitability with community engagement and CSR programs to build trust, expand market presence, and ensure sustainable long-term growth.

Europe Menstrual Cup Market Challenges:

Limited Consumer Awareness and Cultural Barriers Restricting Adoption

Limited consumer awareness and persistent misinformation continue to impede menstrual cup adoption across Europe. Despite growing advocacy for sustainable menstrual products, many women remain hesitant due to misconceptions surrounding insertion, hygiene, and comfort. Cultural stigma and insufficient education in schools further deepen this reluctance. For example, the 2024 “MENSY” report shows that the Women’s Environmental Network, only 32% of respondents across six European countries (Portugal, Croatia, Spain, Hungary, the UK, and the Netherlands) reported using menstrual cups, while 69% still preferred disposable pads. This clear knowledge and accessibility gap highlights the urgent need for education-based outreach and awareness programs by manufacturers, NGOs, and policymakers to normalize reusable menstrual care.

Europe Menstrual Cup Market (2026-32) Segmentation Analysis:

The Europe Menstrual Cup Market Report and Forecast 2026-2032 offers a detailed analysis of the market based on the following segments:

Based on Usability

• Reusable
• Disposable/Single-use

The reusable menstrual cup segment dominates the European market due to increasing sustainability awareness, affordability, and longevity compared to disposable products. Reusable cups can last up to ten years, significantly reducing menstrual waste and costs. Their growing acceptance is further supported by enhanced comfort, variety in sizing, and health-conscious consumers shifting toward eco-friendly hygiene. For example, Finnish brand Lunette launched the Lunette Cup Mini across European markets, designed for younger users and those with a lower cervix. This innovation broadened the consumer base and highlighted how continuous product development and education are reinforcing the dominance of reusable menstrual cups across Europe.

Based on Material

• Medical-grade Silicone
• Thermoplastic Elastomer
• Rubber
• Latex

The medical-grade silicone segment leads the European menstrual cup industry due to superior biocompatibility, durability, and hypoallergenic properties. Silicone resists microbial growth, offers flexibility for comfort, and withstands repeated sterilization, meeting consumer safety expectations. Regulatory compliance, CE marking under EU medical device rules, and ISO 10993 biocompatibility testing have pushed manufacturers to adopt medical-grade silicone to secure market access. Major European brands standardize on silicone for product claims and warranties. This technical reliability reduces return rates and liability, encouraging retailers and healthcare practitioners to recommend silicone cups, a sustainable material.

Leading Manufacturers of the Europe Menstrual Cup Market:

• Diva International Inc. (Diva Cup)

Founded in 2001 and headquartered in Ontario, Canada, Diva International is among the pioneers of the menstrual cup industry. Its flagship product, DivaCup, is distributed widely across Europe through retail and e-commerce platforms. The company focuses on sustainability, body-safe materials, and menstrual equity, with active partnerships under its DivaCares program to improve access to reusable menstrual products globally.  

• Lunette

Founded in 2005 in Juupajoki, Finland, Lunette is a leading European brand known for its focus on inclusivity and innovation. In 2025, the company expanded its product line with the Lunette Cup Mini, designed for teenagers and those with a lower cervix. Lunette’s success stems from its commitment to menstrual health awareness, eco-friendly packaging, and strong digital engagement strategies that align with Europe’s growing demand for sustainable hygiene solutions.

• Mooncup Ltd.

Established in 2002 and based in Brighton, United Kingdom, Mooncup Ltd. was one of the first companies to introduce reusable menstrual cups in Europe. Its Mooncup is made from medical-grade silicone and designed to promote comfort and sustainability. The company has a strong ethical stance, holding certifications for vegan and cruelty-free products, and actively engages in menstrual education and advocacy campaigns across European schools and communities.

Meluna, LENA, The Flex Company, Intimina, Blossom Menstrual Cups, Ruby Cup, Saalt, Sirona Hygiene, Redcliffe Hygiene, Procter & Gamble Company (Tampax), Organicup, and others are the key players in the Europe Menstrual Cup Market.

Europe Menstrual Cup (2026-32): Regional Projection

The United Kingdom holds the largest market share in the European Menstrual Cup industry, followed closely by Germany. The UK’s dominance stems from growing awareness of menstrual health, strong sustainability campaigns, and progressive educational initiatives promoting reusable menstrual products. For instance, Programs such as the Environmenstrual Week by the Women’s Environmental Network (WEN) and Women Engage for a Common Future (WECF) have significantly boosted adoption.

Moreover, Germany’s position is reinforced by the presence of major manufacturers like Me Luna GmbH and a strong retail network supporting eco-friendly menstrual solutions across the country.

Gain a Competitive Edge with Our Europe Menstrual Cup Market Report

• Europe Menstrual Cup Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• Europe Menstrual Cup Market   Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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