Gift Wrapping Paper Market to Reach USD 9.39 Billion by 2030 Due to Rising Prevalence of Gift-Giving Culture

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The Global Gift Wrapping Paper Market size was valued at around USD 6.81 billion in 2024 and is projected to reach USD 9.39 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.65% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. With the increasing popularity of giving gifts across various cultures and traditions, the demand for gift-wrapping paper is evolving too. This involves the exchange of gifts at events like festivals, celebrations, anniversaries, birthdays, etc. strengthens the relationship between individuals and acts as an expression of appreciation, celebration, gratitude, and love. This intends to increase the demand for wrapping papers making gifts even more attractive, increasing the surprise element, and making the receiver feel more special.

Moreover, the expansion of the e-commerce sector across the world further fuels the market. This is because online retailers are offering gift-wrapping services in which the products are gift-packed by the retailers only. This offers convenience to consumers as they can get ready-to-gift products without leaving their homes, which makes the gift-giving process effortless and enjoyable. Additionally, gift packaging on these platforms also offers customization which further attracts more consumers. Therefore, as e-commerce is expected to become even more prevalent, the market will experience notable growth.

Furthermore, there has been an ongoing trend of sustainable gift-wrapping papers that are made using upcycled and recycled materials. Also, these papers can further be recycled after use. This popularity is due to the rising concerns of people towards eco-friendly products that do not do any harm to the environment after they are disposed of. This also inclines various companies to manufacture such wrapping papers. For instance, Bluecat Paper introduces hand-made gift paper made up of cotton that is 100% recyclable.Thus, the market has experienced significant growth in past years due to gift-giving cultures, and this growth is further fueled by various aspects such as expanding e-commerce, and rising disposable incomes, thus showing the growth of the market in the future as well, further states the research report, “Global Gift Wrapping Paper Market Analysis, 2025.”

Global Gift Wrapping Paper Market Segmentation Analysis

Kraft Wrapping Paper Used at Large Scale

Based on the type of material, the market is further bifurcated into Unbleached Wrapping Paper, Bleached Wrapping Paper, Recycled Wrapping Paper, and Kraft Wrapping Paper. Here, the Kraft segment leads the market with a share of around 62%. The high tear resistance of Kraft paper is the main factor behind this dominance. Additionally, Kraft paper is eco-friendly to nature and easily biodegradable as it is made up of wood pulp. As a result, this attracts consumers with high concerns about sustainability. Moreover, due to less requirement of raw materials, this segment is highly affordable as compared to other segments. Therefore, the high durability, and sustainability, fueled by low prices, have been the major factors behind the high demand for Kraft paper, and this dominance is expected to remain in the coming years as well.

North America Creates Massive Market Demand

Regionally, North America dominates the market with a market share of around 39%. The main reason behind this dominance is the highly popular gift-giving culture of this region, especially during Christmas. For instance, around USD 900 was the average spending by an American in 2023. As a result, the need for gift wrapping papers also increases as they enhance the visibility of gifts and make the receiver feel special and valued. Moreover, the expanding e-commerce has further presented a wide variety of gift-wrapping papers to a broader audience. Furthermore, the high-class infrastructure of North America depicts a higher availability of gift-wrapping papers in offline retail stores. Therefore, high spending on gift products, fuelled by expanding e-commerce and highly developed infrastructure, has made this region the market dominator.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including DS Smith plc, Japan Pulp and Paper Company, Mondi plc, Nippon Paper Group, Inc., Oji Holdings Corporation, Rengo Co., Ltd., SCA Packaging Ltd., Stora Enso Oyj, The Gascogne group, The International Paper Company, The Smurfit Kappa Group plc., and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the globe?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the regions?
6. How have buying behavior, customer inclination, and expectations from products been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?