Gluten is a protein found in wheat, barley, rye, triticale, etc. A gluten-free diet is an eating plan that excludes food items containing gluten. A gluten-free diet is essential for managing signs & symptoms of celiac disease and other medical conditions associated with gluten. It is also popular among people who haven't been diagnosed with a gluten-related medical condition. Thus, the rising prevalence of celiac disease and the growing awareness among consumers about the health benefits of gluten-free diet supplements would elevate the demand for gluten-free products.
The UAE Gluten-free Products market is projected to grow at a CAGR of around 7.5% during the forecast period, i.e., 2023-28. Several factors responsible for the growth of the Gluten-free market are the rising adoption of healthy food products, the emerging prevalence of gluten allergies among customers, and the development of great-tasting gluten-free products in the market. Further, the shifting preferences for gluten-free products of millennials & expatriates in the UAE also lead to the consumption of high-value goods, and gluten-free products, which are comparatively more expensive than conventional food.
In addition, the rising awareness among the population about the possible side effects of gluten-rich products augments the adoption of gluten-free products. Some common allergy symptoms caused due to the intake of gluten-rich products are bloating, fatigue, anemia, osteoporosis, etc. Therefore, awareness regarding these allergies has been driving the UAE Gluten Free market over the past few years.
|Study Period||Historical Data: 2018-21|
|Base Year: 2022|
|Forecast Period: 2023-28|
|Region Covered||Dubai, Al-Ain & Abu Dhabi, Sharjah, and Northern Emirates|
|Key Companies Profiled||Barilla Middle East FZE UAE, Dr. Schar, Bob's Red Mill, Carrefour UAE, Earth Goods, Nairn's Oatcakes Limited, Emco spol s.r.o., Nestle Middle East FZE, Snyder's of Hanover, and Conagra Foods|
|Unit Denominations||USD Million/Billion|
However, gluten proteins have several advantages as it provides moisture control & retention in traditional food items, increasing their shelf-life. Gluten-free products don’t have moisture retention properties, which, in turn, reduces their shelf-life. Therefore, it accelerates the advent of technologies like microencapsulation & formulations that increase the shelf-life of gluten-free products, further assisting the market growth.
Furthermore, the major market participants in the market are focusing on the introduction of new items to expand their product offerings. The companies launch products with “free from” branding, that attracts the consumers’ attention toward the gluten-free food segment. Apart from this, the rising demand for gluten-free products among customers led to the emergence of new entrants in the market, such as Thrivv, Impossible, TNF Fruit Bars, etc.
In the country, these companies provide gluten-free products such as fruit bars, burgers, hotdog buns, burger buns, and bread loaves. Therefore, the growing availability of gluten-free products range is projected to supplement the growth of the UAE Gluten-free Product market during 2023-2028.
Key Trend in the Market
Expansion of Gluten-Free Menus in Restaurants to Surge the Demand for Gluten-free Products in the UAE
The opening of new restaurants in the UAE that offers gluten-free ready meals led to the ascending demand for gluten-free processed flour mixes & pasta, thus escalating the market growth of the UAE gluten-free products. Several restaurants, like Montauk Boutique Café, KOBEYa, Miss Tess, Veganesha Bur Dubai, Café Bateel, etc., are offering gluten-free menus in the UAE, which is intensifying the demand for gluten-free products.
Moreover, due to the increased tourist influx along with a rising number of individuals spending their time outside, consumers with gluten intolerance prefer to eat at these restaurants. Gluten-free food at restaurants is often more convenient & delectable for customers who have a gluten allergy & are outside of their homes. Therefore, the launch of new restaurants & gluten-free menus has been stimulating the growth of the UAE Gluten-free Products market over the past few years and is projected to uplift in the forecasted years.
Based on Product Type:
Of them all, the Ready-meal product type held a considerable share of the UAE Gluten-free Products market over the past few years due to its wide varieties present in the market. Additionally, several restaurants like Life'n One, Eat Well, KOBEYa, etc., are opened in the UAE, which attracts customers through a variety of appetizing gluten-free products like sandwiches, desserts, etc., which helped in escalating the market growth of gluten-free products in the UAE.
Further, the rising number of working women in the UAE due to the enforcement of laws for maternity benefits & equal wages for men & women increases the demand for convenient food options. Therefore, with changing lifestyles & the busy schedules of consumers, especially women, they prefer ready-meal, as they are ready to eat.
Nevertheless, Bakery Products are also expected to grow exponentially in the forecast years. It is mainly due to the presence of products like rolls, bread, buns, cookies, cakes, crackers, biscuits, wafers, baking mixes, etc., which are consumed daily in the country, hence giving a push to the growth of the Gluten-free market across the UAE in the coming years.
Based on Distribution Channel:
Here, the Hypermarket/Supermarket segment holds the largest market share, owing to the growth in the sale of gluten-free food products from the specialty section over the past few years. A major contributor to gluten-free sales at hypermarkets/supermarkets are bakery & grocery products, which have a strong customer base. The rise of the specialty segments that provide a dedicated space for products with health benefits in supermarkets attracts the consumer’s attention leading to the enhanced visibility & sales of specialty products like gluten-free bakery products in the country.
Besides, the Online segment is also an emerging distribution channel during the forthcoming period due to the rising penetration of internet services. The ease of shopping through online sites & the availability of a large number of options to choose from are expected to augment the adoption of online sales channels in the UAE Gluten-free Products market during 2023-2028.
Geographically, the UAE Gluten-free Products Market expands across:
Among all the regions, Dubai held a major share of the UAE Gluten-free Products market over the past few years, owing to the increased adoption of gluten-free menus in restaurants & cafes. Some restaurants, such as Miss Tess, Veganesha Bur Dubai, Café Bateel, etc., have launched gluten-free menus that include platters, pasta, teriyaki, and others. Moreover, the launch of food & grocery delivery e-commerce services like Organic&Real.com (O&R), Food Nation Go, etc., in Dubai that offers gluten-free products on their site escalates the demand for gluten-free products in the country.
Furthermore, e-commerce platforms provide customers with the ability to compare prices & provide them with more options, which is why they are widely used, thus, escalating the growth of the Gluten-free Products market in the UAE during the forecast period.
Recent Developments by Leading Companies
Key Driver: Surging Incidence of Celiac Disease & Gluten Intolerance in the UAE
The emerging prevalence of celiac diseases across the United Arab Emirates led to the growth in demand for gluten-free products since the patients are intolerant to the gluten protein. Consumption of gluten protein by celiac-diseased patients leads to adverse symptoms like diarrhea, loss of weight, bloating, stomach pain, etc., due to which they are prescribed to take a gluten-free diet.
Further, due to the rising incidence of celiac disease in the UAE, a few organizations, such as Cleveland Clinic Abu Dhabi, have started a program to magnify the diagnosis of the disease among the population. Since avoiding gluten-rich foods is the only way to avoid gluten allergies & celiac disease, the increasing number of diagnoses helps to boost the market for gluten-free products in the UAE.
Possible Restraint: Higher Cost of Gluten-free Products
The higher cost of gluten-free food products compared to conventional foods is restraining the growth of the UAE Gluten-free Products market. Gluten-free goods are costlier than conventional products due to the more complex manufacturing process. Hence, to achieve the proper consistency of base flour, gluten-free flour must be made from a variety of grains, legumes, and millet.
As a result, the cost of the base flour rises, elevating the overall price of gluten-free end products such as cookies, savories, and fresh bakery products. Consequently, the higher price of gluten-free products limits their adoption over conventional foods in most of the UAE regions.
Key Questions Answered in the Market Research Report:
Frequently Asked Questions
A. The UAE Gluten-free Products Market is projected to grow at a CAGR of around 7.5%.
A. The ready meals are the leading type of gluten-free product in the UAE Gluten-free Products Market during 2023-28.
A. Surging incidence of celiac disease & gluten intolerance in the UAE is expected to drive the UAE Gluten-free Products Market during 2023-28.
A. The top players in the UAE Gluten-free Products Market during 2023-28 are Barilla Middle East FZE UAE, Dr. Schar, Bob's Red Mill, Carrefour UAE, Earth Goods, Nairn's Oatcakes Limited, Emco spol s.r.o., Nestle Middle East FZE, Snyder's of Hanover, and Conagra Foods.
A. The expansion of gluten-free restaurants in the UAE is shaping the growth of the UAE Gluten-free Products Market during 2023-28.
A. The higher cost of gluten-free products could restrain the growth of the UAE Gluten-free Products Market during 2023-28.