Market Definition
Gluten is a protein found in wheat, barley, rye, triticale, etc. A gluten-free diet is an eating plan that excludes food items containing gluten. A gluten-free diet is essential for managing signs & symptoms of celiac disease and other medical conditions associated with gluten. It is also popular among people who haven't been diagnosed with a gluten-related medical condition. Thus, the rising prevalence of celiac disease and the growing awareness among consumers about the health benefits of gluten-free diet supplements would elevate the demand for gluten-free products.
Market Insights
The UAE Gluten-free Products market is projected to grow at a CAGR of around 7.5% during the forecast period, i.e., 2023-28. Several factors responsible for the growth of the Gluten-free market are the rising adoption of healthy food products, the emerging prevalence of gluten allergies among customers, and the development of great-tasting gluten-free products in the market. Further, the shifting preferences for gluten-free products of millennials & expatriates in the UAE also lead to the consumption of high-value goods, and gluten-free products, which are comparatively more expensive than conventional food.
In addition, the rising awareness among the population about the possible side effects of gluten-rich products augments the adoption of gluten-free products. Some common allergy symptoms caused due to the intake of gluten-rich products are bloating, fatigue, anemia, osteoporosis, etc. Therefore, awareness regarding these allergies has been driving the UAE Gluten Free market over the past few years.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2018-21 |
| Base Year: 2022 | |
| Forecast Period: 2023-28 | |
| CAGR (2023-28) | 7.5% |
| Region Covered | Dubai, Al-Ain & Abu Dhabi, Sharjah, and Northern Emirates |
| Key Companies Profiled | Barilla Middle East FZE UAE, Dr. Schar, Bob's Red Mill, Carrefour UAE, Earth Goods, Nairn's Oatcakes Limited, Emco spol s.r.o., Nestle Middle East FZE, Snyder's of Hanover, and Conagra Foods |
| Unit Denominations | USD Million/Billion |
However, gluten proteins have several advantages as it provides moisture control & retention in traditional food items, increasing their shelf-life. Gluten-free products don’t have moisture retention properties, which, in turn, reduces their shelf-life. Therefore, it accelerates the advent of technologies like microencapsulation & formulations that increase the shelf-life of gluten-free products, further assisting the market growth.
Furthermore, the major market participants in the market are focusing on the introduction of new items to expand their product offerings. The companies launch products with “free from” branding, that attracts the consumers’ attention toward the gluten-free food segment. Apart from this, the rising demand for gluten-free products among customers led to the emergence of new entrants in the market, such as Thrivv, Impossible, TNF Fruit Bars, etc.
In the country, these companies provide gluten-free products such as fruit bars, burgers, hotdog buns, burger buns, and bread loaves. Therefore, the growing availability of gluten-free products range is projected to supplement the growth of the UAE Gluten-free Product market during 2023-2028.
