Global Tequila Market Research Report: Forecast (2025-2030)

Market Definition

Tequila is a white distilled spirit from the Weber blue agave plant, native to Mexico. There are different variations of Tequila available depending upon the aging time & process, fermentation process (mixed or 100% pure), etc.

Market Insights & Analysis: Global Tequila Market (2025-30):

The Global Tequila Market size was valued at 415.4 million liters in 2023 and is projected to reach 594.7 million liters by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.26% during the forecast period, i.e., 2025-30. The growing culture of cocktails, house parties, etc., has been notably fueling the growth of the Global Tequila Market. Low sugar levels in tequila when compared to other spirits are also attributed to its wide consumption. Globally, tequila is considered a celebration spirit and is widely utilized as a base ingredient in cocktails or directly consumed as shots.

In addition, the increasing popularity of ultra-premium handcrafted tequila amongst consumers is further propelling the demand for new brands of tequila with their unique taste, flavors, fermentation process, etc., in the market. Artisanal tequila with unique flavors such as margarita, mango, strawberry cream, jalapeno, etc., are being observed as the most requested tequilas by consumers. In 2023, according to the International Wine and Spirit Research (IWSR), tequila is one of the popular spirits categories due to the rising inclination towards natural and artisanal tequila. Therefore, many leading companies such as Diageo Plc, Pernod Ricard, etc. are focusing on offering products to specific consumer tastes and developing strategies like mergers and acquisitions and boost their revenue-generating opportunities. In 2022, Pernod Ricard, a French multinational liqueur corporation, acquired the majority share of Código 1530 Tequila to enhance its ultra-premium tequila portfolio in the US markets.

Additionally, the growing trend of influencer marketing across the globe has also positively affected the tequila business. The surging marketing of tequila through celebrity/influencer endorsements on social media platforms primarily Instagram has been a major method of promotion in recent years. These endorsements through videos, photos, and stories posted on social media by celebrities impact the buying decisions of larger audiences across the globe. Thus, the major liquor companies to recover from the COVID-19 pandemic dip have sorted to such marketing techniques which is expected to continue and considerably push the market growth through 2030.

Also, the rising availability of ready-to-drink premixed tequila cocktails in canned versions is luring the attention of the younger demographic. These hassle-free drinks are preferred by consumers since they are available in numerous tasty flavors and do not require any additions or mixing before consumption. Hence, the increasing penetration of premixed canned tequila drinks is expected to soar the Global Tequila Market in the coming years.

Global Tequila Market Driver:

Growing Inclination Towards Craft and Artisanal Spirits Driving the Market Growth- The surging popularity of a variety of artisanal drinks among consumers has fueled the escalating demand for blue agave plant-based distilled spirits worldwide. Customers seeking fresh and flavorful beverages that offer a distinctive taste are contributing to the growth of the tequila market. Main brewers like Patron Spirits International have introduced unique flavors such as floral, black pepper, turmeric, and pumpkin to cater to consumer preferences while exploring new tastes.

In 2023, the Distilled Spirits Council of the United States (DISCUS) stated that sales of spirits in the U.S. grew by about 1.2%, amounting to a total of around 308.8 million nine-liter cases compared to that of 2022. Additionally, which included tequila/mezcal sales increased by nearly 7.9%. Furthermore, craft spirits enjoyed strong performance across several key consuming nations including India, Vietnam, and especially in their domestic market, the US. This has soared the demand for high-quality and exotic flavor spirits, resulting in tequila-producing companies launching such products for consumers.

Processing craft and small-batch tequilas is leading to the formulation of a new customer base due to their traditional, artisanal production methods that prioritize quality, authenticity, and limited quantities. These tequilas are produced with different forms of agave, terroir, and production techniques, etc. Therefore, to meet the demand for artisanal spirits, manufacturers are introducing innovative flavors that further augment the Global Tequila Market growth.

Global Tequila Market Challenge:

Fluctuating Prices of Agave- Fluctuating agave prices present a significant challenge to tequila market players impacting their revenue growth. The volatility in agave prices directly affects production costs, leading to uncertainty in pricing strategies and profit margins for tequila producers. When the agave prices are high, the agave farmers tend to plant more to bank upon the higher price opportunity which soon leads to over-plantation and thus declining market prices of agave. Since many of the tequila producers have direct links with agave farmers such under-plantation and over-plantation of agave causes disruptions in the tequila production. Also, when agave prices rise, producers face increased expenses, which results in reduced profit margins, potentially hampering the production process and further hindering market growth.

Global Tequila Market Trend:

Rising Demand for Organic and Additive-Free Tequila Boosting the Market Expansion- In recent years, the tequila industry has witnessed an urge by the consumer for additive-free and organic tequila. In the past, the Tequila Regulatory Council had allowed 1% of additives such as extracts for sweetness and thickening viscosity without disclosure. Nonetheless, due to the rising consumer awareness about the additives adversely impacting the quality of tequila, consumers now are demanding and focusing on the brands offering 100% agave tequila. Therefore, many brands such as PATRON Tequila, Casa Noble, and others, have announced their organic 100% agave and additive-free tequila for better consumer experience. Moreover, there are alliances such as “Additive-free Alliance” formed that are categorizing brands that offer 100% agave tequila. This rise in demand for authentic tequila by the customers and the brands fulfilling the demand is expected to boost the Global Tequila Market in the forthcoming years.

Global Tequila Market (2025-30): Segmentation Analysis

The Global Tequila Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2025-2030 at the global level. Based on the analysis, the market has been further classified as:

Based on Type:

• Blanco
• Joven
• Reposado
• Curados
• Cristalino
• Others (Anejo, Extra Anejo)

Out of them all, Blanco has been dominating the market. Blanco due to the lower duration of fermentation, is produced in larger quantities and thus can fulfill the growing demand for tequila at a greater pace compared to the other variants of tequila. Also, since Blanco tequila is fermented and aged for lower days compared to other types, it is considered the true form of the agave plant extract. This true form of agave extract is largely demanded by tequila consumers worldwide. Moreover, Blanco tequila has been known to be the most preferred tequila for cocktails due to its taste and adaptability to flavors. Hence, the increasing trend of cocktails coupled with rapid production is predicted to support the share of Blanco in the Global Tequila Market in the forecast period.

Based on the Distribution Channel:

• Off-Trade
  • Supermarkets/Hypermarkets
  • Liquor Stores
  • Online Retail
  • Others (Kiosks, Convenience Stores, etc.)

• On-Trade
  • Restaurants & Bars
  • Others (Hotels, Nightclubs, etc.)

Amongst them all, the on-trade segment is leading in terms of market growth. On-trade establishments, such as restaurants and bars, since the historical years, have been crucial in driving tequila sales due to their role as social hubs and entertainment venues. These establishments provide a platform for consumers to experience and appreciate different tequila varieties through tastings, cocktails, and recommendations from knowledgeable staff. The ambiance and social setting of restaurants and bars create opportunities for tourists to explore and enjoy tequila in a convivial atmosphere. Additionally, bartenders often play a key role in educating patrons about particular liquor, its production methods, and serving suggestions, enhancing the overall drinking experience. The personalized service and interactive nature of on-trade establishments have long been instrumental in shaping consumer preferences and promoting the consumption of tequila.

Global Tequila Market (2025-30): Regional Projection

Geographically, the Global Tequila Market expands across:

• North America
• South America
• Europe
• The Middle East and Africa
• Asia Pacific

Europe has observed rapid growth in the Global Tequila Market. The trend of drinking premium and hand-crafted alcohol is widely growing popular in European countries due to consumers shifting focus towards craft distilleries and authentically produced tequila. These small craft distilleries are offering new variations to the spirits, driving the demand for craft tequila in Europe. Additionally, the rising disposable income of the millennial population and their increasing trend of attending bars & restaurants on weekends is augmenting the demand for high-priced premium drinks further fueling the market growth in the region.

Along with this, the European nations, have been a popular tourist destination place. Cities such as Ibiza, Amsterdam, Budapest, London, Dubrovnik, and many others are famous worldwide for their nightlife and concerts. Therefore, the continuous flow of international tourists in these cities also supports the surging consumption of tequila in the European region.

Global Tequila Industry Recent Development:

• In 2024, Patron Tequila (Becle, S.A.B. de C.V.) launched its first-ever Cristalino Anejo Tequila.
• In 2023, Pernod Ricard made one of the key additions to its tequila offering by introducing a new range of infused tequilas, Altos Infusionado.

Gain a Competitive Edge with Our Global Tequila Market Report

• Global Tequila Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• Global Tequila Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.