Global Tequila Market Research Report: Forecast (2025-2030)

Tequila Market - By Type (Blanco, Joven, Reposado, Curados, Cristalino, Others), By Grade (Value, Premium, Others, By Purity (100% Tequila, Mixto Tequila), By Distribution Channel......(Off-Trade [Supermarkets/Hypermarkets, Liquor Stores, Online Retail, Others], On-Trade [Restaurants & Bars]) and Others Read more

  • Food & Beverages
  • Aug 2024
  • 207
  • PDF, Excel, PPT

Market Definition

Tequila is a white distilled spirit from the Weber blue agave plant, native to Mexico. There are different variations of Tequila available depending upon the aging time & process, fermentation process (mixed or 100% pure), etc.

Market Insights & Analysis: Global Tequila Market (2025-30):

The Global Tequila Market size was valued at 415.4 million liters in 2023 and is projected to reach 594.7 million liters by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.26% during the forecast period, i.e., 2025-30. The growing culture of cocktails, house parties, etc., has been notably fueling the growth of the Global Tequila Market. Low sugar levels in tequila when compared to other spirits are also attributed to its wide consumption. Globally, tequila is considered a celebration spirit and is widely utilized as a base ingredient in cocktails or directly consumed as shots.

Report Coverage Details
Study Period Historical Data: 2020-23
Base Year: 2024
Forecast Period: 2025-30
CAGR (2025-2030) 5.26%
Regions Covered North America: US, Canada, Mexico
Europe: The UK, Germany, France, Italy, Spain, The Netherlands, Scandinavia, Rest of Europe
Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific
South America: Brazil, Argentina, Rest of South America
Middle East & Africa: UAE, Israel, South Africa, Rest of MEA
Key Companies Profiled Becle, S.A.B. de C.V., Amber Beverage Group, Bacardi Limited, Suntory Group, Brown–Forman, Diageo Plc, Pernord Ricard, Davide Campari-Milano N.V., Solento Inc., Constellation Brands, Inc., Asahi Beverages, LVMH (Moët Hennessy), Heaven Hill Distilleries, Inc. , Casa Aceves, Others
Market Value (2023) 415.4 Million Liters
Market Value (2030) 594.7 Million Liters

 

In addition, the increasing popularity of ultra-premium handcrafted tequila amongst consumers is further propelling the demand for new brands of tequila with their unique taste, flavors, fermentation process, etc., in the market. Artisanal tequila with unique flavors such as margarita, mango, strawberry cream, jalapeno, etc., are being observed as the most requested tequilas by consumers. In 2023, according to the International Wine and Spirit Research (IWSR), tequila is one of the popular spirits categories due to the rising inclination towards natural and artisanal tequila. Therefore, many leading companies such as Diageo Plc, Pernod Ricard, etc. are focusing on offering products to specific consumer tastes and developing strategies like mergers and acquisitions and boost their revenue-generating opportunities. In 2022, Pernod Ricard, a French multinational liqueur corporation, acquired the majority share of Código 1530 Tequila to enhance its ultra-premium tequila portfolio in the US markets.

Additionally, the growing trend of influencer marketing across the globe has also positively affected the tequila business. The surging marketing of tequila through celebrity/influencer endorsements on social media platforms primarily Instagram has been a major method of promotion in recent years. These endorsements through videos, photos, and stories posted on social media by celebrities impact the buying decisions of larger audiences across the globe. Thus, the major liquor companies to recover from the COVID-19 pandemic dip have sorted to such marketing techniques which is expected to continue and considerably push the market growth through 2030.

  1. Market Segmentation
  2. Introduction
    1. Market Definition
    2. Research Process
    3. Assumption
  3. Executive Summary
  4. Global Tequila Market Pricing Analysis
  5. Global Tequila Market Trends & Developments
  6. Global Tequila Market Dynamics
    1. Growth Drivers
    2. Challenges
  7. Global Tequila Market Hotspot & Opportunities
  8. Global Tequila Market Value Chain Analysis
  9. Global Tequila Market Regulation & Policies and Standards
  10. Global Tequila Market Outlook, 2020- 2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Volume (Thousand Liters)
    2. Market Share & Analysis
      1.  By Type
        1. Blanco- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. Joven- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        3. Reposado- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        4. Curados- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        5. Cristalino- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        6. Others (Anejo, Extra Anejo) - Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      2. By Grade
        1. Value- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. Premium- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        3. Others (Super Premium, Ultra-Premium)- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      3. By Purity
        1. 100% Tequila- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. Mixto Tequila- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      4. By Distribution Channel
        1. Off-Trade- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
          1. Supermarkets/Hypermarkets- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
          2. Liquor Stores- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
          3. Online Retail- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
          4. Others (Kiosks, Convenience Stores, etc.)- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. On-Trade- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
          1. Restaurants & Bars- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
          2. Others (Hotels, Nightclubs, etc.)- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      5. By Region
        1. North America
        2. South America
        3. Europe
        4. The Middle East & Africa
        5. Asia-Pacific
      6.  By Company
        1. Competition Characteristics
        2. Revenue Shares
  11. North America Tequila Market Outlook, 2020- 2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Volume (Thousand Liters)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      2. By Grade- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      3. By Purity- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      4. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      5. By Country
        1. The US
        2. Canada
        3. Mexico
    3. The US Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    4. Canada Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    5. Mexico Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
  12. South America Tequila Market Outlook, 2020- 2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Volume (Thousand Liters)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      2. By Grade- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      3. By Purity- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      4. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      5. By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
    3. Brazil Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    4. Argentina Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
  13. Europe Tequila Market Outlook, 2020- 2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Volume (Thousand Liters)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      2. By Grade- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      3. By Purity- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      4. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      5. By Country
        1. The UK
        2. Germany
        3. France
        4. Italy
        5. Spain
        6. The Netherlands
        7. Scandinavia
        8. Rest of Europe
    3. The UK Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    4. Germany Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    5. France Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    6. Italy Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    7. Spain Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    8. The Netherlands Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    9. Scandinavia Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
  14. The Middle East & Africa Tequila Market Outlook, 2020- 2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Volume (Thousand Liters)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      2. By Grade- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      3. By Purity- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      4. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      5. By Country
        1. The UAE
        2. Israel
        3. South Africa
        4. Rest of the Middle East & Africa
    3. The UAE Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    4. Israel Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    5. South Africa Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
  15. Asia-Pacific Tequila Market Outlook, 2020- 2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Volume (Thousand Liters)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      2. By Grade- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      3. By Purity- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      4. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
      5. By Country
        1. China
        2. Japan
        3. South Korea
        4. India
        5. Australia
        6. Rest of Asia-Pacific
    3. China Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    4. Japan Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    5. South Korea Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    6. India Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
    7. Australia Tequila Market Outlook, 2020- 2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Volume (Thousand Liters)
      2. Market Size & Analysis
        1. By Type- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
        2. By Distribution Channel- Market Size & Forecast 2020- 2030, USD Million & Thousand Liters
  16. Global Tequila Market Key Strategic Imperatives for Success & Growth
  17. Competitive Outlook
    1. Company Profiles
      1. Becle, S.A.B. de C.V.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Amber Beverage Group
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Bacardi Limited
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Suntory Group
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Brown–Forman
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Diageo Plc
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Pernord Ricard
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Davide Campari-Milano N.V.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Solento Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Constellation Brands, Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Asahi Beverages
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      12. LVMH (Moët Hennessy)
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      13. Heaven Hill Distilleries, Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      14. Casa Aceves
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances Or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      15. Others
  18. Disclaimer


MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

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Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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