Sleep Gummies Market Research Report: Forecast (2023-2028)

Market Definition

Sleep gummies are a type of dietary supplement that contains the sleep-inducing ingredients melatonin and L-tryptophan and is designed to help individuals get a better night's sleep. They strengthen the immune system and combat sleep problems and insomnia by promoting relaxation and improved sleep quality. They typically contain natural ingredients such as chamomile and valerian root, as well as vitamins and minerals to encourage relaxation further. In addition, they may help reduce the amount of time it takes to fall asleep and the number of times one may wake up during the night.

Market Insights

The Global Sleep Gummies Market is projected to grow at a CAGR of around 5.2% during the forecast period, i.e., 2023-28. The market growth is attributed to the rising prevalence of sleep disorders, increasing preference for natural health products, and the rising trend of functional gummies and functional food products. In addition, rising popularity among consumers given to its taste and the health benefits credited to the gummies with the incorporation of nutraceuticals in the products add benefits such as improved sleep quality and stress reduction is adding to the market expansion.  

Additionally, the demand for sleep gummies is expected to increase with the rising diagnosis of sleep apnea as consumer access to the products also expands. With the adoption of a fast-tracked lifestyle, consumers need more sleep, and an inability to fall asleep, even with distractions such as smartphones, is furthering the need for a solution. As a result, sleep gummies are gaining more popularity as a lightweight solution to gain required sleep, raising the industry’s expansion.

The adoption of innovative marketing strategies by leading market participants to spread the popularity of sleep gummies and increase their e-commerce presence fuels the sales of sleep gummies. Along similar lines, the innovative addition and modifications in the products, to remain with recent market trends, is forming an enormous customer base, further exemplifying the market growth.

Market Dynamics

Key Driver: Growing Prevalence of Sleeping Disorders

Lack of sleep due to psychiatric disorders, physical disturbances, medical issues, stress, environmental problems, or lifestyle changes can affect the body’s overall health and can also give birth to diseases, including arthritis, high blood pressure, diabetes, and stroke. Thus, the growing prevalence of sleep disorders and problems further strengthens the consumption of sleep gummies. As many cases of sleep disorders go untreated, the introduction of sleep gummies as an additional snack and helper in maintaining quality sleep without a prescription drives the industry’s expansion.

Possible Restraint: Side Effects from Overconsumption

Along with the growing popularity of sleep gummies, the awareness of their side effects could hamper the market flow. For example, at an event of overconsumption of sleep gummies, consumers may experience drowsiness or lightheadedness, leading to oversleeping. Also, the consumer could feel sleepy even after they are awake, as in some individuals, the effects of the gummies could last longer than their sleep. Besides, it may also contain addictive traits, which could hinder the product’s image. Furthermore, fluctuating ingredients such as melatonin could hamper manufacturers’ pricing decisions, thus impacting future growth possibilities.

Growth Opportunity: Consumer Aversion to Conventional Sleeping Pills

Sleeping medicines have gained a bad rapport with the increasing side-effects and overconsumption hazards. Prolonged drowsiness, nausea, lightheadedness, etc., are some side effects that hinder the day-to-day tasks of consumers. Thus, as an alternative, sleep gummies are gaining more traction amongst consumers because of the presence of natural ingredients and no adverse effects on the body. The growing consumer aversion to sleeping pills poses an opportunity for the industry, as gummies and nutraceuticals have already gained consumer trust. By further spreading awareness about sleep gummies as a lighter substitute to sleeping pills, the industry could further diversify. 

Key Trend: Customizable and Personalized Gummies

Manufacturers are experiencing surging demands for easily consumable and on-the-go dietary supplement products. On a similar note, sleep gummies are also gaining traction with increased demand for innovative formats that eliminate the traditional tablet experience and are chewable & orally disintegrating. With the growth of sleep gummies, the trend of customizing gummies is also garnering attention. It is highly inclusive, as customization allows for low or no-allergen options and other dietary restrictions or food aversions such as gluten-free, dairy-free, etc. With personalization, different gelling agents such as gelatin, pectin, and agar are also introduced, attracting more consumers.

Market Segmentation

By Flavors,

• Mint
• Orange
• Strawberry
• Others

Here, Strawberry flavor acquired a sizeable market share during the previous years. However, sleep gummies are still at their infant stage and have the scope for further expansion and development. Currently, consumer preference for strawberry flavor has increased the segment's growth. As a reaction to the popularity of the strawberry flavor, manufacturers are introducing more combinations to cater to the rising demand. For instance, in November 2022, Siro launched gummies for immunity, sleep, and stress; Natural strawberry-flavored Twinkle Twinkle Gummy is sugar and gluten-free and can be center-filled. In addition, manufacturers are further exploring and coming up with new flavors to fulfill the rising demands in varieties for consumers, which promises prominent opportunities to the industry.

By Distribution Channel,

• Online stores
• Offline stores
  • Hypermarket/Supermarket
  • Pharmacy

Here, Online Stores are expected to witness the fastest-growth during the forecast period. It is aided by the surging penetration of e-commerce, sufficing the increasing consumer demands. Further, as online media allows manufacturers to connect with diverse distribution channels and consumer bases, it is increasing sales imputed by online customer interaction amongst themselves.

Additionally, online interaction allows the consumer to research on their own about the products, their reviews, and side-effects, thus strengthening the trust between the product provider and them. Seeking a solution, one click away from the issue of irregular sleep, etc., consumers are leaning more towards online stores for purchasing sleep gummies. Moreover, youth and working-class populations seeking a simpler solution to sleep disorders or problems are likely to propel the industry's growth forward.

Regional Projection

Geographically, the Sleep Gummies Market expands across:

• North America
• South America
• Europe
• Middle East & Africa
• Asia-Pacific

North America has acquired the lion’s share in the market during the historical period. The recognition of sleep disorders and growing health awareness in the area propel the industry’s growth. Additionally, the constant prevalence of insomnia symptoms in the population fuels the need for a lighter solution than medication. Thus, the marketing of sleep gummies as a healthy alternative to other sleeping aids like alcohol and prescription medications in the region is consequently raising the adoption of gummies and pushing the market forward.

Along similar lines, the growing start-ups in the area are targeting minimum viable product (MVP) customers with nutraceutical ingredients in their products. This adds to the quality of the product as nutraceuticals work with the body’s chemistry to produce desired effects. Hence, the added benefits of other ingredients are further spreading the sales for the industry and strengthening its growth.

Recent Developments in the Sleep Gummies Market

• In January 2023, Vicks launched its sleep supplement, “ZzzQuil Natura gummies.”
• In November 2022, Natrol introduced MelatoninMax, the only sleep supplement product providing 10 milligrams of melatonin in a single gummy.

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